Launch of 'CLT Live', a Video Service for Central Location Tests That Delivers a Live Feel
Neo Marketing has launched 'CLT Live', a service that captures real consumer voices on video simultaneously with Central Location Tests (CLT), turning research data into compelling communication assets.
📋 Article Processing Timeline
- 📰 Published: April 25, 2026 at 02:00
- 🔍 Collected: April 24, 2026 at 17:31
- 🤖 AI Analyzed: April 24, 2026 at 20:58 (3h 26m after Collected)
Neo Marketing Inc. (Headquarters: Shibuya-ku, Tokyo, Securities Code: 4196, President: Mitsunobu Hashimoto, hereafter Neo Marketing), which provides consumer-centric marketing support, has launched 'CLT Live', a service that creates video content of target consumers' real voices simultaneously with the implementation of Central Location Tests (CLT), delivering the live feel of the venue research.
By adding the voices, expressions, and warmth of consumers to the numerical data obtained through marketing research, we deliver it as a communication asset that can be used for various purposes such as sales, internal consensus-building, and SNS distribution.
■ Background and Issue Recognition
In the field of marketing research, even when highly accurate data is obtained, we often hear comments such as 'Numbers alone do not convey the message to management or other departments' or 'It ends as just a report document and cannot be fully utilized for actual measures.'
CLT (Central Location Test) is a highly reliable method for product evaluation and concept verification, but the results were mostly delivered merely as a written report.
'CLT Live' is a service that responds to the issue of research results ending simply as a report.
■ Service Overview
'CLT Live' is a service that provides video content concurrently with the delivery of research results by incorporating interview filming of target consumers into the regular CLT implementation flow.
In addition to the survey numbers, the specific reactions of those who gave high evaluations—such as 'what exactly was good,' 'what should be improved to make it even better,' 'in what scenes it can be used,' and 'who it is suitable for'—are delivered directly to third parties through voices and facial expressions. Material that communicates without the need for explanation can be acquired simultaneously in a single survey.
Furthermore, by having our creative director supervise the process, unlike regular interview video shoots, we ensure a structure and editing quality designed specifically for communication. Depending on whether it is for internal sharing or PR, and which target audience it is aimed at, we will propose ideas starting from the video structuring stage.
[Main Usage Scenes]
Sales and Proposal Enhancement: Incorporating target consumers' real voices into presentation materials to improve persuasiveness.
Internal Consensus and Decision-Making: Sharing with management and related departments to supplement the 'warmth' that numbers alone cannot convey.
PR and Marketing Measures: Secondary use as user voice content for SNS, landing pages, and video advertisements.
■ Production Flow
1. Planning & Structuring: Advance hearing regarding the video's intended use, cast image, and question design.
2. Implementation of Venue Research: Proceed according to the normal flow.
3. Interview Recording: After the survey, 5-8 people are recorded in a separate room to dig deeper into their real voices.
4. Editing & Content Creation: Purpose-specific editing / Adding telops, music, and titles.
The first draft is submitted aiming for two days after filming. Following revisions and titling, delivery is made in as few as 10 business days. It can be utilized immediately in meetings and business negotiations.
*The above describes a portion of actual videos. Videos run for about 30 seconds to 2 minutes.
■ Cost Overview
Plan
Content
Basic Plan
Interviews with 5 people / 2-3 minutes, 1 type produced
Standard Plan
Interviews with 5-8 people / Main feature + Short versions (2-3 types)
* The cost of implementing the venue research (CLT) is separate. It can be flexibly designed according to the budget and purpose.
* Reference: A 30-person CLT + video creation is approximately 1 million yen.
■ Company Profile
Company Name: Neo Marketing Inc.
Headquarters: 11F Yomeishu Bldg., 16-25 Nanpeidai-cho, Shibuya-ku, Tokyo
Representative: Mitsunobu Hashimoto, President
Securities Code: 4196 (Tokyo Stock Exchange Standard Market)
Business Activities: Marketing Support Business
URL: https://corp.neo-m.jp/
*Neo Marketing is a member of the Japan Marketing Research Association (Member No.: 20220).
[Contact for inquiries regarding this release]
Neo Marketing Inc. Public Relations Office Contact: Imaizumi
Tel: 03-6328-2881
E-Mail: press@neo-m.jp
By adding the voices, expressions, and warmth of consumers to the numerical data obtained through marketing research, we deliver it as a communication asset that can be used for various purposes such as sales, internal consensus-building, and SNS distribution.
■ Background and Issue Recognition
In the field of marketing research, even when highly accurate data is obtained, we often hear comments such as 'Numbers alone do not convey the message to management or other departments' or 'It ends as just a report document and cannot be fully utilized for actual measures.'
CLT (Central Location Test) is a highly reliable method for product evaluation and concept verification, but the results were mostly delivered merely as a written report.
'CLT Live' is a service that responds to the issue of research results ending simply as a report.
■ Service Overview
'CLT Live' is a service that provides video content concurrently with the delivery of research results by incorporating interview filming of target consumers into the regular CLT implementation flow.
In addition to the survey numbers, the specific reactions of those who gave high evaluations—such as 'what exactly was good,' 'what should be improved to make it even better,' 'in what scenes it can be used,' and 'who it is suitable for'—are delivered directly to third parties through voices and facial expressions. Material that communicates without the need for explanation can be acquired simultaneously in a single survey.
Furthermore, by having our creative director supervise the process, unlike regular interview video shoots, we ensure a structure and editing quality designed specifically for communication. Depending on whether it is for internal sharing or PR, and which target audience it is aimed at, we will propose ideas starting from the video structuring stage.
[Main Usage Scenes]
Sales and Proposal Enhancement: Incorporating target consumers' real voices into presentation materials to improve persuasiveness.
Internal Consensus and Decision-Making: Sharing with management and related departments to supplement the 'warmth' that numbers alone cannot convey.
PR and Marketing Measures: Secondary use as user voice content for SNS, landing pages, and video advertisements.
■ Production Flow
1. Planning & Structuring: Advance hearing regarding the video's intended use, cast image, and question design.
2. Implementation of Venue Research: Proceed according to the normal flow.
3. Interview Recording: After the survey, 5-8 people are recorded in a separate room to dig deeper into their real voices.
4. Editing & Content Creation: Purpose-specific editing / Adding telops, music, and titles.
The first draft is submitted aiming for two days after filming. Following revisions and titling, delivery is made in as few as 10 business days. It can be utilized immediately in meetings and business negotiations.
*The above describes a portion of actual videos. Videos run for about 30 seconds to 2 minutes.
■ Cost Overview
Plan
Content
Basic Plan
Interviews with 5 people / 2-3 minutes, 1 type produced
Standard Plan
Interviews with 5-8 people / Main feature + Short versions (2-3 types)
* The cost of implementing the venue research (CLT) is separate. It can be flexibly designed according to the budget and purpose.
* Reference: A 30-person CLT + video creation is approximately 1 million yen.
■ Company Profile
Company Name: Neo Marketing Inc.
Headquarters: 11F Yomeishu Bldg., 16-25 Nanpeidai-cho, Shibuya-ku, Tokyo
Representative: Mitsunobu Hashimoto, President
Securities Code: 4196 (Tokyo Stock Exchange Standard Market)
Business Activities: Marketing Support Business
URL: https://corp.neo-m.jp/
*Neo Marketing is a member of the Japan Marketing Research Association (Member No.: 20220).
[Contact for inquiries regarding this release]
Neo Marketing Inc. Public Relations Office Contact: Imaizumi
Tel: 03-6328-2881
E-Mail: press@neo-m.jp