NeoMarketing Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Mitsunobu Hashimoto; Securities Code: 4196), a provider of marketing support services, announced today, April 1, 2026, the successful execution of the share acquisition (acquisition of subsidiary) of Essence Marketing Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Mai Ito), which was announced on February 20, 2026.
Background and Objective
Our group has consistently supported client companies in solving their marketing challenges by combining diverse services such as digital marketing and PR, starting from research. In recent years, as the importance of social media in corporate marketing activities has rapidly increased, utilizing short-form video platforms like TikTok has become an essential element for reaching younger demographics.
On the other hand, many companies are still unable to handle social media operations in-house, or face challenges with the quality and results of their operations, leading to a growing need for collaboration with partners who possess specialized expertise. Recognizing these market changes, we decided to acquire Essence Marketing, which has a strong track record in SNS marketing specifically for younger audiences.
About Essence Marketing
Essence Marketing's core business is providing TikTok operation agency services for official corporate accounts, offering a comprehensive service from account strategy planning to content planning, production, distribution management, performance measurement, and improvement proposals. Their strength lies in operating accounts that directly link to results, not just follower acquisition, by implementing a rapid PDCA cycle based on viewing completion rates and engagement data for each post. They also have extensive experience in quickly adapting to trends and possess a distinct competitive advantage in appealing to younger demographics.
Future Development
Through this subsidiary acquisition, our group will further expand the scope of our marketing support services.
By directly reflecting the consumer insight-based research data accumulated by our company into Essence Marketing's content strategy, we will be able to offer SNS operations to client companies that are backed by data rather than intuition. Furthermore, through cross-channel strategic support that combines digital marketing, PR, and TikTok operations, we aim to achieve comprehensive marketing support from awareness to purchase and fan conversion.
Moreover, we believe there will be significant opportunities to deliver our specialized services to companies that have not been able to outsource SNS operations to date, through our broad customer base across various industries and scales. We are confident that a system capable of seamlessly providing research, digital marketing, PR, and SNS operations within the group will create unparalleled value in solving client companies' challenges.
About NeoMarketing Inc.
Company Name: NeoMarketing Inc.
Headquarters: Yomeishu Building 11F, 16-25 Minamida-cho, Shibuya-ku, Tokyo
Representative: Representative Director Mitsunobu Hashimoto
Securities Code: 4196 (Tokyo Stock Exchange Standard Market)
Business Content: Marketing Support Business
URL: https://corp.neo-m.jp/
【Inquiries Regarding This Release】
NeoMarketing Inc. Public Relations Office Contact: Araike
Tel: 03-6328-2881
E-Mail: press@neo-m.jp
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- Source: PR TIMES
- Category: M&A