Eliminate the 'Guesswork' in TikTok Recruiting & Customer Acquisition. Flowers Romance Co., Ltd. Releases Free 2-Part Practical Guide to Improve Application and Inquiry Quality

Flowers Romance Co., Ltd. (Headquarters: Nishi-ku, Osaka; Representative: Masahiko Nakamichi) has released a free two-part series consisting of a TikTok Recruiting Guide and a Short-Form Video Customer Acquisition Guide to solve corporate challenges in recruitment and customer acquisition, such as 'not knowing how to utilize SNS' and 'views increasing but not leading to results.'

This material is a practical guide designed to help companies use short-form videos not just as a 'viral measure,' but as a user journey design that empathizes with the concerns of prospective applicants and customers, leading to applications and inquiries through sympathy.
It supports the creation of a system that breaks away from dependency on job advertisements and agents, allowing businesses to directly reach highly engaged job seekers and potential customers.
 

 ■ Background of the Release: Solving the Rising Recruitment and Customer Acquisition Costs for SMEs with Short-Form Videos

In recent years, short-form video has been establishing itself not as an entertainment medium for the youth, but as an information-gathering tool for all generations.
TikTok's user trends in Japan are summarized as 42 million users, an average age of 34, usage for information gathering and search purposes, and expanding use among those in their 30s and older. The perception of it being an 'app for young people' is now a thing of the past. 

On the other hand, many businesses face challenges such as,
'Our job ads get lost in comparison,'
'Recruitment costs are soaring due to agent dependency,'
'Even after starting on SNS, we don't know what to post to get applications or inquiries.'

In fact, for many SMEs, traditional recruitment challenges include job ads having a weak sense of 'who they reached,' and agents being high-cost and making it difficult to accumulate recruitment assets.
In terms of customer acquisition, it has been shown that TikTok can achieve diffusion from zero followers depending on the content, enabling customer acquisition with asset-like videos while keeping advertising costs low.

Based on this background, Flowers Romance Co., Ltd. has released two free guides that organize
not 'you'll grow if you use TikTok,' but
'for whose problems, in what order, and with what kind of user journey design will you achieve results.'

 ■ Two-Part Practical Guide Series Released for Free

1. Why TikTok Recruiting Changes the 'Quality of Applications' [Free Download]
https://drive.google.com/file/d/1rjCSM03GtR9dodgOTiBM6cv38q9prv3l/view?usp=sharing

This guide explains the essence of TikTok recruiting as **'pinpoint delivery to job seekers with concerns' through AI recommendations**, and details a system that generates high-satisfaction applications rather than just gaining exposure. The material outlines the shift from 'gathering application numbers' to 'receiving high-satisfaction applications' and the structure of moving from 'conditional search' to 'understanding the company through empathy → application'.