[Nihonbashi Area] 'Alterna Bus' Begins Operation on Free Circulating Shuttle Supporting Local Mobility
Mitsui & Co. Digital Asset Management will launch a wrapped bus featuring its alternative investment service 'ALTERNA' on the free circulating 'Metrolink Nihonbashi E-line' from May 1, 2026. This initiative includes an X (formerly Twitter) photo submission campaign with a total of 100,000 yen in Amazon gift cards, aiming to provide an opportunity for asset building to business people and visitors in the Nihonbashi area.
📋 Article Processing Timeline
- 📰 Published: May 2, 2026 at 01:00
- 🔍 Collected: May 1, 2026 at 16:31
- 🤖 AI Analyzed: May 1, 2026 at 16:52 (21 min after Collected)
Mitsui & Co. Digital Asset Management (hereinafter referred to as 'the Company') will begin operating a wrapped bus for its alternative investment service 'ALTERNA' on the 'Metrolink Nihonbashi E-line' free circulating bus (operated by Hinomaru Jidosha Kogyo Co., Ltd.) in the Nihonbashi area. Through the bus running in Nihonbashi, a town associated with the Mitsui Group, we aim to provide an opportunity to think about asset building in daily life.
Background of Implementation
The free circulating bus 'Metrolink Nihonbashi E-line' is a free community bus that connects Nihonbashi as a starting point to Mitsui Main Building, Mitsukoshi Nihonbashi Main Store, Bank of Japan, Takashimaya, and the Tokyo Station area.
Each route of Metrolink Nihonbashi is used by approximately 850,000 business people and visitors annually in the Nihonbashi area (*). It operates regardless of weekdays or holidays on routes connecting places associated with the Mitsui Group, such as Mitsui Main Building and Mitsukoshi Nihonbashi Main Store, and is regularly used by various people including shoppers and tourists.
The Company's office is located in Nihonbashi Horidomecho, where there is also a bus stop, making it a deeply related area for the Company as a member of the Mitsui Group rooted in the community. As a company that walks with the community, caring for the lives and businesses of people in Nihonbashi, we decided to wrap the bus with the desire to create an opportunity for people to learn about new options for asset building through local transportation infrastructure.
Through the Alterna Bus, we hope to help bus users consider asset building in their daily lives.
*) According to research by Hinomaru Jidosha Kogyo Co., Ltd. The number of users is the cumulative total from April 2025 to March 2026.
The operating hours of the free circulating bus 'Metrolink Nihonbashi E-line' are 11:00 AM to 6:00 PM, regardless of weekdays or holidays. It operates at intervals of 25-28 minutes. It is a 50-minute round trip route that goes around Tokyo Station Yaesu Exit, Hamacho, Ningyocho, Kabutocho, and other areas.
For more details, please visit the website: Metrolink Nihonbashi E-line | Free Circulating Bus
Alterna Bus Operation Overview
Operating Area: 'Metrolink Nihonbashi E-line' circulating the Nihonbashi and Tokyo Station surrounding areas
Operating Period: From May 1, 2026
Number of Buses: 1 bus
Operating Company: Hinomaru Jidosha Kogyo Co., Ltd.
Alterna Bus Design
X Post Campaign with a Total of 100,000 Yen in Amazon Gift Cards for 10 Winners
To coincide with the start of Alterna Bus operations, we will conduct a photo submission campaign on X (formerly Twitter). Please see the special offer page for details.
Campaign Period: May 1, 2026 (Friday) - May 31, 2026 (Sunday)
How to Participate:
・Follow ALTERNA official X (@ALTERNA_mdm)
・Post a photo of the ALTERNA wrapped bus on the 'Metrolink Nihonbashi E-line' with the hashtag '#AlternaBusFound'
Prize: Amazon Gift Card worth 10,000 yen x 10 winners (lottery)
Winner Announcement: Winners will be contacted via X Direct Message (DM)
*Detailed application conditions and precautions (only public accounts are eligible, consideration for third parties in photos, prohibition of dangerous acts, etc.) will be announced separately on the campaign page.
Special Offer Page
About ALTERNA
ALTERNA is a personal asset management service that allows easy smartphone-based investment in real assets like urban real estate and logistics facilities, where stable rental income can be expected, for the purpose of yield. By utilizing digital securities (ST: Security Token), it enables individual investments in various stable assets (*) that were previously difficult for individual investors to access, in small lots starting from 100,000 yen. We provide new investment options for individual investors and encourage the shift from 'saving to investing'.
Official Website here
Official Website: https://alterna-z.com/
Official LINE: https://tiny.alterna-z.com/line
Official X: https://x.com/ALTERNA_mdm
Official Instagram: https://www.instagram.com/alterna_mdm/
Official Facebook: https://www.facebook.com/alterna.mdm
Official YouTube: https://www.youtube.com/@ALTERNA_mdm
Strengthening Recruitment Activities Due to Business Expansion
We are strengthening recruitment activities for various positions due to business expansion.
If you are interested, please apply here.
Recruitment Page: https://jobs.corp.mitsui-x.com/
Official LinkedIn: https://www.linkedin.com/company/mitsui-x
Keywords:
Background of Implementation
The free circulating bus 'Metrolink Nihonbashi E-line' is a free community bus that connects Nihonbashi as a starting point to Mitsui Main Building, Mitsukoshi Nihonbashi Main Store, Bank of Japan, Takashimaya, and the Tokyo Station area.
Each route of Metrolink Nihonbashi is used by approximately 850,000 business people and visitors annually in the Nihonbashi area (*). It operates regardless of weekdays or holidays on routes connecting places associated with the Mitsui Group, such as Mitsui Main Building and Mitsukoshi Nihonbashi Main Store, and is regularly used by various people including shoppers and tourists.
The Company's office is located in Nihonbashi Horidomecho, where there is also a bus stop, making it a deeply related area for the Company as a member of the Mitsui Group rooted in the community. As a company that walks with the community, caring for the lives and businesses of people in Nihonbashi, we decided to wrap the bus with the desire to create an opportunity for people to learn about new options for asset building through local transportation infrastructure.
Through the Alterna Bus, we hope to help bus users consider asset building in their daily lives.
*) According to research by Hinomaru Jidosha Kogyo Co., Ltd. The number of users is the cumulative total from April 2025 to March 2026.
The operating hours of the free circulating bus 'Metrolink Nihonbashi E-line' are 11:00 AM to 6:00 PM, regardless of weekdays or holidays. It operates at intervals of 25-28 minutes. It is a 50-minute round trip route that goes around Tokyo Station Yaesu Exit, Hamacho, Ningyocho, Kabutocho, and other areas.
For more details, please visit the website: Metrolink Nihonbashi E-line | Free Circulating Bus
Alterna Bus Operation Overview
Operating Area: 'Metrolink Nihonbashi E-line' circulating the Nihonbashi and Tokyo Station surrounding areas
Operating Period: From May 1, 2026
Number of Buses: 1 bus
Operating Company: Hinomaru Jidosha Kogyo Co., Ltd.
Alterna Bus Design
X Post Campaign with a Total of 100,000 Yen in Amazon Gift Cards for 10 Winners
To coincide with the start of Alterna Bus operations, we will conduct a photo submission campaign on X (formerly Twitter). Please see the special offer page for details.
Campaign Period: May 1, 2026 (Friday) - May 31, 2026 (Sunday)
How to Participate:
・Follow ALTERNA official X (@ALTERNA_mdm)
・Post a photo of the ALTERNA wrapped bus on the 'Metrolink Nihonbashi E-line' with the hashtag '#AlternaBusFound'
Prize: Amazon Gift Card worth 10,000 yen x 10 winners (lottery)
Winner Announcement: Winners will be contacted via X Direct Message (DM)
*Detailed application conditions and precautions (only public accounts are eligible, consideration for third parties in photos, prohibition of dangerous acts, etc.) will be announced separately on the campaign page.
Special Offer Page
About ALTERNA
ALTERNA is a personal asset management service that allows easy smartphone-based investment in real assets like urban real estate and logistics facilities, where stable rental income can be expected, for the purpose of yield. By utilizing digital securities (ST: Security Token), it enables individual investments in various stable assets (*) that were previously difficult for individual investors to access, in small lots starting from 100,000 yen. We provide new investment options for individual investors and encourage the shift from 'saving to investing'.
Official Website here
Official Website: https://alterna-z.com/
Official LINE: https://tiny.alterna-z.com/line
Official X: https://x.com/ALTERNA_mdm
Official Instagram: https://www.instagram.com/alterna_mdm/
Official Facebook: https://www.facebook.com/alterna.mdm
Official YouTube: https://www.youtube.com/@ALTERNA_mdm
Strengthening Recruitment Activities Due to Business Expansion
We are strengthening recruitment activities for various positions due to business expansion.
If you are interested, please apply here.
Recruitment Page: https://jobs.corp.mitsui-x.com/
Official LinkedIn: https://www.linkedin.com/company/mitsui-x
Keywords: