Mitsui & Co. Digital Asset Management Ltd. (hereinafter "the Company") and IBJ, Inc. (hereinafter "IBJ") have concluded a business consignment agreement regarding financial instruments intermediary services (hereinafter "this Alliance").
About this Alliance Through this Alliance, the Company will provide its personal asset management service, "ALTERNA" (hereinafter "ALTERNA"), to IBJ members.
Through ALTERNA, we will provide investment opportunities in digital securities backed by large-scale real estate and other assets—which professional institutional investors focus on—to a wide range of individual customers, including those currently seeking a partner and those who have already married. Through this partnership, both companies will support asset formation at major life milestones, helping to build a foundation for the future and supporting the realization of optimal life plans for each individual.
Background of this Alliance Under its management philosophy of "making everyone we encounter happy," IBJ promotes a life design business that supports a prosperous life even after marriage, and aims to expand options for asset formation.
Meanwhile, the Company operates under the slogan "A new choice, neither savings nor stocks," and is promoting initiatives to expand investment opportunities for individual investors in stable assets* such as real estate, which have traditionally been the domain of professional investors.
In particular, "marriage" is a major life milestone and an opportunity to consider asset formation from a long-term perspective, which led to this partnership due to the high affinity between the two companies.
The digital securities provided by ALTERNA have relatively moderate price fluctuations compared to stocks and offer the convenience of being completed entirely online.
We believe this "stability" and "convenience" are highly compatible with the lifestyles and needs of IBJ members, who lead busy lives while prioritizing preparation for the future. By joining forces, both companies will support the creation of an ideal future for the working generation.
*"Stable assets" refers to the investment target assets of financial products that ALTERNA plans to provide, such as real estate and infrastructure. The expectation is to obtain stable investment results over the medium to long term through the continuous operation of these assets. Please note that the financial products provided by ALTERNA do not guarantee principal or future investment results.
About IBJ, Inc. With total support that goes beyond mere matching, the company creates the highest number of marriages (engagements) in Japan*. Through its unique marriage agency platform, it connects marriage agencies across the country with those seeking partners, providing services tailored to customers' lifestyles and matchmaking phases through attentive support that only people can provide. The company hopes to contribute to Japan's serious "population decline" issue by creating couples who go on to marry.
<Company Overview> Headquarters: Shinjuku First West 12F/17F, 1-23-7 Nishi-Shinjuku, Shinjuku-ku, Tokyo Representative: Kenjiro Tsuchiya, President and Representative Director Business Description: Marriage agency platform business, direct-managed marriage agency business, event business, matchmaking app business, life design business
Registration: Financial Instruments Intermediary Service Provider, Kanto Local Finance Bureau (Kin-Chu) No. 1071 Corporate Site: https://www.ibjapan.jp/
*Survey by Japan Marketing Research Organization (Number of marriages: 2024 cumulative, Number of members: as of end of December 2024, February 2025 period_market research in designated areas) *Number of marriages: Number of people married within the IBJ federation
About ALTERNA ALTERNA is a personal asset management service that allows users to easily invest in real assets—such as large-scale real estate in city centers, logistics facilities, and infrastructure like power plants—that can be expected to generate stable rental or other income, all via smartphone with the goal of earning yields. By utilizing digital securities (ST: Security Token), it enables individual investments starting from 100,000 yen in various stable assets that were previously limited to institutional investors. We provide new investment options to individual investors and support the shift "from savings to investment."
Official Website: https://alterna-z.com/ Official X: https://x.com/ALTERNA_mdm Official Instagram: https://www.instagram.com/alterna_mdm/ Official Facebook: https://www.facebook.com/alterna.mdm Official YouTube: https://www.youtube.com/@ALTERNA_mdm Official LINE: https://tiny.alterna-z.com/line
Recruiting ALTERNA Alliance Partners At ALTERNA, we have held discussions with various industries, including business companies that support regional infrastructure, banks, IFAs, and real estate AM companies, to develop collaboration menus.
We offer various collaboration methods depending on business policies and held licenses, such as digital securities development and sales partnerships. For details, please inquire via the form below.
ALTERNA Alliance Partner Recruitment Form: https://forms.office.com/r/LeCxKLXykZ
About Mitsui & Co. Digital Asset Management Ltd. Our company handles the acquisition and management of alternative assets such as real estate and infrastructure, as well as the trust and sale of digital securities backed by these assets, in an integrated manner.
By utilizing digital technologies such as AI, we solve various "pain points" in asset management and, through the provision of the personal asset management service "ALTERNA," we provide new options for those who want to build stable assets for the future.
Headquarters: Ningyocho PREX 4F, 1-9-8 Nihonbashi Horidome-cho, Chuo-ku, Tokyo Representative: Takashi Ueno, President and Representative Director Established: April 1, 2020 Capital: 3 billion yen (including capital reserve) Registration: Financial Instruments Business Operator, Kanto Local Finance Bureau (Kin-Sho) No. 3277 Real Estate Brokerage: Governor of Tokyo (2) No. 105400 Member Associations: Japan Securities Dealers Association, Type II Financial Instruments Firms Association, Japan Investment Advisers Association Corporate Site: https://corp.mitsui-x.com/ Inquiries regarding this matter: pr@mitsui-x.com
FACT BOX
- Source: PR TIMES
- Category: partnership