Mitsui & Co. Digital Asset Management Partners with Marriage Matching Firm IBJ
Mitsui & Co. Digital Asset Management and IBJ have entered a business alliance to provide the digital securities investment service 'ALTERNA' to IBJ members, supporting long-term asset formation during major life events like marriage.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 18:00
- 🔍 Collected: April 1, 2026 at 09:36
- 🤖 AI Analyzed: April 21, 2026 at 08:08 (478h 32m after Collected)
Mitsui & Co. Digital Asset Management Co., Ltd. (hereinafter "the Company") and IBJ, Inc. (hereinafter "IBJ") have concluded a business consignment agreement regarding financial product intermediation (hereinafter "the Partnership").
## About the Partnership
Through this partnership, the Company will provide its personal asset management service "ALTERNA" to IBJ members.
ALTERNA offers investment opportunities in digital securities backed by large-scale real estate and other assets that professional institutional investors focus on. These opportunities will be delivered to a wide range of individual customers, including those currently seeking marriage and newlywed couples. Through this alliance, both companies aim to support asset formation at life's turning points, bolstering the creation of economic foundations for the future and the realization of optimal life plans for each individual.
## Background of the Partnership
Under the management philosophy of "making everyone we meet happy," IBJ promotes life design businesses that support a rich life even after marriage, aiming to further expand options for asset formation.
On the other hand, the Company operates under the slogan "A new choice, beyond deposits or stocks," promoting initiatives to expand investment opportunities in stable assets* such as real estate, which have traditionally been the domain of professional investors, to individual investors.
In particular, marriage is a significant life milestone and an opportunity to consider asset formation from a long-term perspective. The high affinity between the goals of both companies led to this partnership.
The digital securities provided by ALTERNA feature relatively moderate price movements compared to stocks and offer the convenience of being fully online.
We believe this "stability" and "convenience" are highly compatible with the lifestyles and needs of IBJ members, who prioritize future preparation while leading busy daily lives. Both companies will join forces to support the creation of an ideal future for the working generation.
*"Stable assets" refers to the target assets of financial products that ALTERNA plans to provide, such as real estate and infrastructure. Sustainable operation of these assets is expected to achieve stable investment results over the medium to long term. Note that financial products provided by ALTERNA do not guarantee principal or future investment results.
## About IBJ, Inc.
IBJ creates the highest number of marriages (engagements) in Japan* through total support that goes beyond mere matching. Connecting marriage agencies and marriage seekers nationwide through its unique platform, it provides services tailored to customer lifestyles and marriage phases through the kind of support only people can provide. IBJ aims to contribute to Japan's serious "population decline" issue by creating couples that lead to marriage.
Headquarters: 12F/17F Shinjuku First West, 1-23-7 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative: Kenjiro Tsuchiya, President and Representative Director
Business: Marriage agency platform business, directly managed marriage agency business, event business, marriage app business, life design business