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Golden Collaboration Returns: Matsuo Jingisukan x Bell Foods Celebrate 70th Anniversary with Ultimate 'Japon Sauce'!

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 4, 2026 1:16 AM ・ Updated Jul 8, 2026 6:37 PM ・ 11 min read ・ Source: PR TIMES

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Golden Collaboration Returns: Matsuo Jingisukan x Bell Foods Celebrate 70th Anniversary with Ultimate 'Japon Sauce'! — Image: PR TIMES

⚡ Key Points

To commemorate its 70th anniversary, Matsuo Jingisukan has partnered with Bell Foods to launch a co-developed 'All-Purpose Sauce Infused with Matsuo's Secret Recipe' on July 9, 2026.
This fusion of 'pre-marinated' and 'table sauce' traditions creates a versatile new flavor experience.

To commemorate its 70th anniversary, Matsuo Jingisukan has partnered with Bell Foods to launch a co-developed 'All-Purpose Sauce Infused with Matsuo's Secret Recipe' on July 9, 2026. This fusion of 'pre-marinated' and 'table sauce' traditions creates a versatile new flavor experience.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jul 4, 2026

Matsuo Co., Ltd. (Headquarters: Takikawa City, Hokkaido; President: Yoshie Matsuo) will begin selling a jointly developed product with Bell Foods Co., Ltd. (Headquarters: Sapporo City, Hokkaido; President: Koji Fukuyama), titled 'Matsuo Jingisukan × Bell Foods: All-Purpose Sauce Infused with Matsuo’s Secret Recipe,' starting Thursday, July 9, 2026, at the Matsuo Jingisukan main store and official online shop.

Development Background: A Fusion of Traditions for Lovers of Hokkaido Cuisine on a 70-Year Milestone

Since its founding in 1956, Matsuo Jingisukan has pioneered Hokkaido’s 'pre-marinated lamb' culture. For this milestone 70th anniversary, we have chosen as our partner Bell Foods, a fellow Hokkaido-based company that has long led the 'table sauce' style of Jingisukan.

Following the success of a limited-edition 'Jingisukan Rice Bowl' co-developed years ago—which sold out 10,000 units with great public response—we have once again joined forces, this time focusing on a 'daily-use condiment for home dining.' By blending Bell Foods’ exceptional sauce development expertise—based on authentic brewed soy sauce—with the essence of Matsuo’s traditional 'secret sauce,' we have created a special product that unites over half a century of combined heritage and know-how, offering an entirely new culinary experience.

Matsuo Jingisukan (Matsuo Lamb Specialty Shop) at founding / Bell Foods headquarters in 1956 (Showa 31)

Product Highlights: Matsuo Jingisukan × Bell Foods 'All-Purpose Sauce Infused with Matsuo’s Secret Recipe'

A Crossover of Traditions

'Matsuo' of 'pre-marinated' and 'Bell Foods' of 'table sauce'—two pillars of Hokkaido’s Jingisukan culture since its early days—combine their decades of seasoning expertise in this latest collaboration.

A Golden Balance with Matsuo’s Secret Sauce as a Luxurious Hidden Flavor

Built on authentic brewed soy sauce and fermented seasonings, this sauce delivers rich depth and umami. Matsuo Jingisukan’s signature 'secret sauce,' known for its light, fruity sweetness, is subtly blended in as a hidden flavor, perfectly balanced. Generous diced onions, along with chicken and beef extracts, add a sophisticated Western-style complexity. With just one drizzle, you bring 'the taste of Hokkaido' to your table.

Unmatched Versatility Across Dishes

Ideal as a sauce or marinade for lamb, beef, and pork, its deep umami also pairs perfectly with 'salad dressings,' 'stir-fried vegetables,' 'fried rice,' and 'pasta.' Having just one bottle in your fridge instantly elevates everyday meals to restaurant-quality flavor.

Sales Overview

Release Date: Thursday, July 9, 2026

Product Name: All-Purpose Sauce Infused with Matsuo’s Secret Recipe Price: 864 JPY (tax included)

Net Weight: 210g

Sales Locations: Matsuo Jingisukan Main Store (https://www.matsuo1956.jp/shop/takikawa/) Official Online Shop (https://shop.matsuo1956.jp/)

Official Website: https://www.matsuo1956.jp/

About Matsuo Jingisukan

Founded in Hokkaido in 1956, Matsuo Jingisukan is a long-established manufacturer of marinated lamb barbecue. As a beloved local brand, it enjoys strong support from Hokkaido residents.

In addition to its main store in Takikawa, the company operates restaurants in Sapporo, New Chitose Airport, and Tokyo (Ginza, Akasaka, Shinjuku, Shibuya, Akihabara).

While some stores offer shipping, the online store provides the most convenient purchasing option.

Enjoy Matsuo Jingisukan with family, friends, and colleagues—always at the heart of joyful gatherings.

Direct Stores

[Hokkaido Area]

- Main Store: 3-5-12 Meijin-cho, Takikawa City, Hokkaido

- Sapporo Station Square Store: 2F, Hirulic Square Sapporo, 3-1-44 Kita 3-jo Nishi, Chuo-ku, Sapporo

- Sapporo Ekimae Store: B1F, Nippon Life Sapporo Building, 3-1-1 Kita 3-jo Nishi, Chuo-ku, Sapporo

- Sapporo O-dori Minami 1-jo Store: 1F, Minami Building, 4-16-1 Minami 1-jo Nishi, Chuo-ku, Sapporo

- Sapporo Susukino 4-2 Store: 2F, TOMORU, 2-11-7 Minami 4-jo Nishi, Chuo-ku, Sapporo

- Sapporo Miyanomori Store: 1F, Sudo Building, 4-28-1-15 Kita 4-jo Nishi, Chuo-ku, Sapporo

- Sapporo Kotoni Store: 1-1-20 Kotoni 1-jo, Nishi-ku, Sapporo (under railway overpass)

- Sapporo Kita 19-jo Higashi Store: 8-3-2 Kita 19-jo Higashi, Higashi-ku, Sapporo

- New Chitose Airport Store: 3F, Domestic Terminal, New Chitose Airport, Mimi, Chitose City, Hokkaido – Gourmet World

- New Chitose Airport Food Court Store: 3F, Food Court, Domestic Terminal, New Chitose Airport, Mimi, Chitose City, Hokkaido

[Kanto Area]

- Shinjuku Sanchome Store: 5F, Takayama Land Kaikan, 3-5-3 Shinjuku, Shinjuku-ku, Tokyo

- Akasaka Store: B1F, Akasaka Hitokuchidori Building, 4-3-6 Akasaka, Minato-ku, Tokyo

- Ginza Store: 2F, Cheers Ginza, 5-9-5 Ginza, Chuo-ku, Tokyo

- Akihabara Store: 5F, BiTO AKIBA, 1-18-19 Sotokanda, Chiyoda-ku, Tokyo

- Shibuya Parco Store: 7F, Shibuya Parco, 15-1 Udagawacho, Shibuya-ku, Tokyo

Matsuo Co., Ltd.

Representative: Yoshie Matsuo Headquarters: 1-6-12 Ryutsu Danchi, Takikawa City, Hokkaido 073-0025 Phone: 0125-23-1919 Contact Form: https://corp.matsuo1956.jp/contact/

FACT BOX

Source: PR TIMES
Category: New Product

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images display the logos of Matsuo Jingisukan and Bell Foods, the jointly developed "Matsuo Hiden Shikomi no Bannou Tare" product, and a historical photo of Matsuo Jingisukan's original store. These visuals support the article's announcement of a new product collaboration.

The logo for 株式会社マツオ (Matsuo Co., Ltd.) is displayed with a green, abstract symbol on the left and the company name in black Japanese characters.
A bottle of "松尾秘伝仕込みの万能たれ" (Matsuo Hiden Shikomi no Bannou Tare) is shown, featuring a yellow cap and a dark brown sauce. The label indicates a collaboration between 松尾ジンギスカン (Matsuo Jingisukan) and ベル食品 (Bell Foods).
The logo for 北海道名物松尾ジンギスカン (Hokkaido Specialty Matsuo Jingisukan) is presented with red and black Japanese characters.
The logo for 北海道のソウルフードメーカーベル食品 (Hokkaido Soul Food Maker Bell Foods) is displayed, featuring a red square with a white bell icon and the company name in black Japanese characters.
A black and white photo shows the original Matsuo Jingisukan (松尾羊肉専門店) store in 昭和31年 (1956), with snow on the ground and two scooters parked outside.

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The Washin AI News desk structures and reviews this article under the following standards.

Start only from primary sources (official PR, disclosures, wire services)
Numbers and proper nouns machine-checked against the source (number-completeness check)
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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 4, 2026 1:16 AM — Distributor PR TIMES
Collected　Jul 3, 2026 5:33 PM
AI structured & analyzed　Jul 7, 2026 4:53 AM
Desk-reviewed & published　Jul 4, 2026 1:16 AM

FAQ

What's the difference between Matsuo and Bell Foods?

Matsuo specializes in pre-marinated meat, Bell Foods in table sauces. This product combines both.

Where can I buy this sauce?

Available from July 9, 2026 at Matsuo's main store and official online shop.

Where can I find allergen information?

Check the product page on the official website or the packaging.

Cite this article — HOW TO CITE

Washin AI News Desk“Golden Collaboration Returns: Matsuo Jingisukan x Bell Foods Celebrate 70th Anniversary with Ultimate 'Japon Sauce'!”AI News by Washin Village（和心村）, Jul 4, 2026. https://aeo.washinmura.jp/ai/corp-matsuo1956-jp/en/news/2026-07-03-%E5%89%B5%E6%A5%AD-70-%E5%91%A8%E5%B9%B4%E8%A8%98%E5%BF%B5-%E6%9D%BE%E5%B0%BE%E3%82%B8%E3%83%B3%E3%82%AE%E3%82%B9%E3%82%AB%E3%83%B3-%E3%83%99%E3%83%AB%E9%A3%9F%E5%93%81%E3%81%AE%E9%BB%84%E9%87%91%E3%82%B3%E3%83%A9%E3%83%9C%E3%81%8C%E5%86%8D%E8%87%A8-%E5%91%B3%E4%BB%98-%E3%81%AE%E3%83%9E%E3%83%84

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