[Giving Back to the Land of Origin] "Seasoned Special Lamb Jingisukan" to be Provided to Approximately 4,900 Children in 5 Cities and 5 Towns in Nakasorachi for School Lunches

Jingisukan lunch scene (2019)

Matsuo Co., Ltd. (Headquarters: Takikawa City, Hokkaido; President and CEO: Yoshihiro Matsuo) will provide "Matsuo Jingisukan Seasoned Special Lamb" as school lunch ingredients to elementary and junior high schools in 5 cities and 5 towns in the Nakasorachi region in fiscal year 2026, as a token of gratitude to the region where the company was founded.

This fiscal year, 990 kg of seasoned special lamb jingisukan will be provided to 4,892 children and students.

Furthermore, this year, as in previous years, an original video introducing "how Jingisukan, Hokkaido's food culture, was born and took root in Takikawa City" will be screened at each school, and employees will participate in "exchange lunches" where they share meals with the children.

By providing opportunities to learn about the region's history and food culture, not just to eat, we will continue this as a food education activity to pass on Hokkaido's food culture to the children who will lead the future.

Award ceremony at Takikawa City Hall commemorating the 10th anniversary of the program in 2025 (Left: Yoshihiro Matsuo, President and CEO of Matsuo Co., Ltd.; Right: Yoshiki Tanaka, Superintendent of the Takikawa City Board of Education) Jingisukan bowl lunch at Takikawa City elementary and junior high schools (2025)

Gratitude to the land of origin, passed on to the future

Matsuo Jingisukan was born in Takikawa City, Hokkaido, in 1956.

The background to this was the presence of the former Hokkaido Prefectural Takikawa Livestock Experiment Station (Sheep Farm) in Takikawa City, and the region's abundant agricultural products such as apples and onions, which are essential for the secret sauce.

As a company nurtured by the region, we want to pass on that gratitude to the future.

With this sentiment, we began providing ingredients for school lunches in Takikawa City in 2015, and subsequently expanded our efforts to 5 cities and 5 towns in Nakasorachi, continuing the initiative this year.

"Food Education" Beyond Just Eating

On the day of the school lunch, an original video will be screened for children and students to watch while they eat.

The video will clearly explain the background of how Jingisukan culture spread in Hokkaido.

The aim is to deepen their understanding of their hometown's history and food culture through "knowing," not just "eating."

Original video viewing scene (2019)

"Exchange Lunches" where Employees and Children Share a Meal Together

On July 17th, an exchange lunch will be held at Takikawa Municipal Nishi Elementary School.

Shohei Kanno, Sales Manager at Matsuo Co., Ltd., will share lunch with the children and discuss Jingisukan, lamb meat, and the region's history.

By having company employees and children share the same lunch and interact, we aim to make local companies more familiar and create opportunities to foster communication through "food."

Exchange lunch scene (2019) Exchange lunch scene (2018)

Comment from Yoshihiro Matsuo, President and CEO

"Matsuo Jingisukan has a 70-year history, supported by many people in the region since its founding.

We aim not only to provide Jingisukan but also to convey the Hokkaido food culture and regional history behind it to the children.

We hope that through school lunches, videos, and exchange lunches, children will learn about the charm of their hometown and foster pride in their region.

As a company that walks with the region, we will continue our social contribution activities through food."

Participation in exchange lunch (2025)

Implementation Overview

[Scheduled School Lunch Provision Dates for Fiscal Year 2026]

July 7: Shintotsukawa Town, Uryu Town

July 17: Takikawa City, Akabira City, Sunagawa City, Naie Town, Kamishunbetsu Town, Urausu Town

July 22: Ashibetsu City

July 24: Utashinai City

Scheduled number of target children and students: 4,892

Provided ingredients: Matsuo Jingisukan Seasoned Special Lamb

Total amount provided: 990 kg

[Exchange Lunches]

Date and Time: July 17, 2026 (Fri) 12:05 PM onwards

Location: Takikawa Municipal Nishi Elementary School

Participants: 27 students from Class 1, Grade 1

Takikawa City Board of Education Participants: 2 staff members from the School Administration Division

Matsuo Co., Ltd. Participants: Shohei Kanno, Sales Manager

[Past Ingredient Provision Records]

FY2015: Takikawa City (ongoing since then) 2,899 people 205 kg

FY2016: Shintotsukawa Town, Uryu Town (ongoing since then) Total 3,490 people 487 kg

FY2017: Akabira City (ongoing since then) Total 4,344 people 597 kg

FY2018: Sunagawa City (ongoing since then) Total 5,296 people 937 kg

FY2019: Ashibetsu City (ongoing since then) Total 5,738 people 1,053 kg

FY2021: Utashinai City, Naie Town, Kamishunbetsu Town, Urausu Town (ongoing since then) Total 5,643 people 1,054 kg

FY2022: 5 cities and 5 towns in Nakasorachi Total 6,028 people 1,094 kg

FY2023: 5 cities and 5 towns in Nakasorachi Total 5,629 people 1,076 kg

FY2024: 5 cities and 5 towns in Nakasorachi Total 5,348 people 1,041 kg

FY2025: 5 cities and 5 towns in Nakasorachi Total 5,103 people 1,021 kg

Matsuo Jingisukan Official Website

About Matsuo Jingisukan

A manufacturer of seasoned Jingisukan founded in Hokkaido in 1956. As a long-established Jingisukan manufacturer in Hokkaido, we are supported by the people of Hokkaido.

We operate restaurants in Takikawa City (main store), Sapporo City, New Chitose Airport, and in Tokyo (Ginza, Akasaka, Shinjuku, Shibuya, Akihabara).

While some items are available for regional shipping at our stores, you can easily purchase them online.

Enjoy Jingisukan with your family, friends, and colleagues. Please favor Matsuo Jingisukan, always at the center of smiles.

Introduction of Directly Managed Stores

[Hokkaido Area]

- Main Store: 3-5-12 Myojincho, Takikawa City, Hokkaido

- Sapporo Station Square Store: HULIC SQUARE SAPPORO 2F, 3-1-44 Kita 3-jo Nishi, Chuo-ku, Sapporo, Hokkaido

- Sapporo Station Front Store: B1F, Nippon Life Sapporo Building, 3-4-1 Kita 3-jo Nishi, Chuo-ku, Sapporo, Hokkaido - Sapporo Odori Minami 1-jo Store: Nantaikan Building 1F, 4-16-1 Minami 1-jo Nishi, Chuo-ku, Sapporo, Hokkaido

- Sapporo Susukino 4-2 Store: TOMORU 2F, 4-2-11 Minami 4-jo Nishi, Chuo-ku, Sapporo, Hokkaido - Sapporo Miyanomori Store: Sudou Building 1F, 4-28-1-15 Kita 4-jo Nishi, Chuo-ku, Sapporo, Hokkaido

- Sapporo Kotoni Store: Under the railway overpass, 1-1-20 Kotoni 1-jo, Nishi-ku, Sapporo, Hokkaido - Sapporo Kita 19-jo Higashi Store: 8-3-2 Kita 19-jo Higashi, Higashi-ku, Sapporo, Hokkaido - New Chitose Airport Store: Gourmet World, 3F, Domestic Terminal Building, New Chitose Airport, Chitose City, Hokkaido - New Chitose Airport Food Court Store: Food Court, 3F, Domestic Terminal Building, New Chitose Airport, Chitose City, Hokkaido [Kanto Area]

- Shinjuku Sanchome Store: Takayama Land Building 5F, 3-5-3 Shinjuku, Shinjuku-ku, Tokyo - Akasaka Store: Akasaka Itsutsuki Dori Building B1F, 4-3-6 Akasaka, Minato-ku, Tokyo - Ginza Store: Cheers Ginza 2F, 5-9-5 Ginza, Chuo-ku, Tokyo - Akihabara Store: BiTO AKIBA 5F, 1-18-19 Sotokanda, Chiyoda-ku, Tokyo - Shibuya Parco Store: Shibuya Parco 7F, 15-1 Udagawa-cho, Shibuya-ku, Tokyo

Matsuo Co., Ltd.

Matsuo Co., Ltd. Representative: Yoshihiro Matsuo Location: 1-6-12 Ryutsu Danchi, Takikawa City, Hokkaido 073-0025 TEL: 0125-23-1919 Contact Form: https://corp.matsuo1956.jp/contact/