[Jewel of Toyama Bay, Season Opens] Long-Established Company, Grand Prix Winner of Japan Food Selection, Presents Seasonal White Shrimp Series

Matsuo Co., Ltd. (Headquarters: Toyama City, Toyama Prefecture, Representative Director: Kota Kobayashi) announced on April 8, 2026, from Toyama City, Toyama Prefecture, that following the opening of the "white shrimp fishing" season, which signals the arrival of spring in Toyama Bay, it will fully launch sales of its "White Shrimp Dashi" and "White Shrimp Okazu Miso," both made with rare white shrimp. Our company has received the highest honor, the "Grand Prix," for two consecutive years in Japan's first food and ingredient evaluation system, the "Japan Food Selection," for 'Konbu Ponzu' in 2024 and 'Mushroom Takikomi Gohan no Moto' in 2025. Building on the proven quality cultivated through our experience in gift and food product development, we deliver products that maximize the appeal of seasonal white shrimp.

## Background: Proposing a way to enjoy the rare bounty of Toyama Bay more accessibly

White shrimp, whose fishing season opens in April in Toyama Bay, are known as the "Jewel of Toyama Bay" for their elegant sweetness. To allow more people to widely enjoy this rare ingredient, nurtured by a globally unique topography, in forms other than raw consumption (where freshness is easily lost), our company leverages its long-cultivated gift processing technology to develop a series of seasonings with excellent preservation and versatility.

## Product Features

1. "White Shrimp Dashi" that brings out the delicate umami of white shrimp. Freshly caught white shrimp are carefully processed. This product condenses the unique elegant sweetness and deep umami of white shrimp, which cannot be replicated by other shrimp. It creates a superior flavor that enhances the appeal of ingredients, serving as a base for clear soups, hot pots, and noodles.

2. "White Shrimp Okazu Miso" with richコク and fragrant aroma. Maximizing the flavor of white shrimp, it is blended with rich miso. It is perfect not only as a side dish for rice but also as a seasoning for various Japanese and Western dishes. It is ideal for creating seasonal sales floors and as a value-added product that leverages regional characteristics.

3. Reliable quality backed by "Consecutive Grand Prix Awards." Our consecutive highest awards at the "Japan Food Selection" are proof of the objective evaluation of our taste creation. In addition to the seasonality and rarity of the region, this series possesses clear value as quality recognized by food experts (food analysts), earning high trust as a gift for loved ones.

## Product/Service Overview

* Product Name:
1. Matsuo Toyama Bay's Bounty White Shrimp Dashi (200ml)
2. Matsuo Toyama Bay's Bounty White Shrimp Okazu Miso (140g)
* Release Date: From 2021 (currently in full-scale deployment)
* Price: Open price
* Product HP: https://www.matsuo-toyama.com/
* Sales Site (Rakuten): https://item.rakuten.co.jp/matsuo-toyamafood/m007/

## Company Overview

* Company Name: Matsuo Co., Ltd.
* Location: 3-35 Minami-Ocho, Toyama City, Toyama Prefecture
* Representative: Kota Kobayashi, Representative Director
* Established: 1995
* Awards: 2024, 2025 Japan Food Selection Grand Prix Winner
* Business Description: Planning and sales of food gifts and presents

## Contact for this matter

* Contact Person: [Nishinomiya]
* Phone Number: [076-428-1817]
* Email: [info@matsuo-toyama.com]

Keywords: Jewel of Toyama Bay, Umami of white shrimp, Freshness directly from the production area, Taste of spring, Rare and valuable ingredients, Seasonal taste of fishing season opening, Restaurant-quality flavor, Souvenir/gift demand, High-end product