Logly to Host 'Uruteq Experience Session' to Transform BtoB Marketing Data into AI-Driven Measures

Logly Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Hirokazu Yoshinaga; Stock Code: 6579; hereinafter referred to as Logly), provider of the BtoB marketing agent 'Uruteq' (https://uruteq.logly.co.jp/), will hold an experiential seminar titled 'Transform BtoB Marketing Data into Your Next Measures with AI: Uruteq Experience Session' on Wednesday, July 29, 2026. This session is a hands-on program, not just for observation, where participants will use their own PCs and everyday generative AI tools (such as ChatGPT, Claude, Gemini, Copilot) to actually experience the process from integrating and analyzing fragmented data to creating policy hypotheses.

Background of the Event

In the BtoB marketing field, data such as site visitors, leads, conversions, and advertisements are fragmented across multiple tools, leading to the widespread issue of 'having data but not being able to leverage analysis for measures' or 'not knowing what to try next even when looking at the numbers.' While the spread of generative AI is making it increasingly feasible to integrate and analyze such data and convert it into policy hypotheses, there are few places to learn how to use it in actual business operations through hands-on experience.

To address these challenges, Logly has planned this experience session as a practical opportunity for participants to use their own PCs and generative AI to decipher 'company groups, themes, and measures' that directly lead to 'the next measures' from data.

What is the 'Uruteq Experience Session'?

The 'Uruteq Experience Session' is a workshop-style seminar where participants can actually experience the utilization of BtoB marketing data using generative AI. Sample data will be distributed on the day, and participants will experience the entire flow from data visualization to creating policy hypotheses and developing concrete measures using their own PCs and everyday generative AI tools like ChatGPT, Claude, Gemini, and Copilot.

There is no need to upload customer data or personal information to participate. The key feature is that it is an 'experiential' session where participants actively engage, rather than just observing.

Three Features of This Experience Session

1 Experience how to integrate fragmented data and analyze it with AI

Participants will learn methods for integrating BtoB marketing data scattered across multiple tools and analyzing it with generative AI through actual operation.

2 Experience the process of verbalizing 'hypotheses to try next' from numbers

Participants can experience the process of verbalizing 'hypotheses to try next' on their own PCs, rather than just looking at data figures.

3 Experience the conversion of hypotheses into concrete measures that lead to results

Participants will learn how to translate created hypotheses into concrete measures such as advertisements, form sales, and content that lead to results.

Target Users and Benefits of Participation

This experience session is aimed at the following individuals:

BtoB marketing managers, sales planning staff, inside sales representatives, and business managers

Individuals who feel challenges in integrating and utilizing data fragmented across multiple tools

Individuals who are unable to leverage analysis for measures or derive the next steps from numbers

By participating, you will learn through actual experience how to integrate fragmented data and analyze it with AI, the process of verbalizing 'hypotheses to try next' from numbers, and how to convert them into concrete measures that lead to results.

Event Overview

Name: Transform BtoB Marketing Data into Your Next Measures with AI: Uruteq Experience Session

Date and Time: July 29, 2026 (Wednesday) 18:00 - 20:30 (Doors open at 17:30)

Format: Offline event (no online streaming)

Participation Fee: Free

Capacity: 20 people (lottery)

Organizer: Logly Inc.

Speakers: Shota Inoue (Uruteq Business Lead) / Tsutomu Saito (Uruteq Biz, MC & Planning)

Application: Accepted via dedicated application form

Application URL: https://uruteq.logly.co.jp/blog/seminar/ai-btob-marketing-data-workshop/

*Participants must bring their own PCs. It is recommended to participate with generative AI tools such as ChatGPT, Claude, and Gemini open and capable of reading files.

*Companies deemed competitors by our company may be refused participation.

Future Outlook

Logly will continue to support the spread of AI and data utilization in BtoB marketing through practical learning opportunities like the Uruteq Experience Session.

Logly will continue to expand Uruteq's analysis functions and support data-driven decision-making in BtoB sales and marketing.

About Uruteq

Uruteq is a BtoB marketing agent that utilizes intent data and AI to automatically identify and notify highly motivated prospective customers among website visitors and their representatives. It comprehensively provides functions necessary for marketing and sales collaboration, including visualization of site-visiting companies, understanding of off-site search behavior (intent data), AI intent analysis, sales material sharing and analysis (Uruteq Studio), form sales (Uruteq Form Agent), and integration with Salesforce/HubSpot.

Service Site: https://uruteq.logly.co.jp/

About Logly Inc.

Logly is a marketing tech company that integrates and optimizes customer touchpoints for both B2C and BtoB, centered on first-party data. By developing its technological assets in natural language processing and machine learning, it supports sales expansion and LTV improvement through the integrated marketing platform LOGLY Marketing Nexus and the BtoB marketing agent Uruteq.

Company Name: Logly Inc. (TSE Growth: Stock Code 6579)

Representative: President and Representative Director Hirokazu Yoshinaga

Location: 7th Floor, Uno Sawa Tokyu Building, 1-19-15 Ebisu, Shibuya-ku, Tokyo

Business Activities: Media Technology Business, Ad Technology Business, Data Marketing Business

Official HP: https://corp.logly.co.jp/

Contact Information for Inquiries

Logly Inc.

Uruteq Business Lead: Shota Inoue

Inquiry Email Address: uruteq-support@logly.co.jp