New Feature Added to "Uruteq Form Agent": Enables Creation of Individually Optimized Form DMs for Each Company Based on Intent Analysis Results

Logly Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Hirokazu Yoshinaga; Securities Code: 6579) announced today, May 12, 2026 (Tuesday), the launch of a new feature for its B2B marketing agent "Uruteq Form Agent." This new functionality enables the creation of individually optimized form DMs for each company, based on intent analysis results.

【Background and Challenges】

In the B2B sector, even among companies of the same industry and size, the themes of current interest and the stage of consideration vary widely. In traditional form-based sales, even when targeting conditions are narrowed down, the content of the messages sent often remains generic, failing to adequately align with each company's specific interests and challenges. While selecting recipients is important, optimizing "what content to send and how to convey it" on a company-by-company basis is crucial for improving response rates and conversion rates. However, a challenge has been that standardized messages often lead to little difference in results. It is against this background that the Uruteq Form Agent was developed.

【Overview of Uruteq Form Agent】

This newly added feature allows for the creation of different form DM messages for each company, based on intent analysis results utilizing data from within and outside the company's own website, which Uruteq possesses.

Instead of creating messages from scratch, the system inserts intent (consideration signal) analysis results into existing templates and formats. This approach enables the creation of unique messages for each company while minimizing operational effort.

"Uruteq Form Agent" has a track record of achieving 3 appointments from 200 sends and a maximum form DM click-through rate of 50%. With this new message optimization feature, the goal is to achieve even better results by aligning with the customer's consideration status.

【Features of Uruteq Form Agent】

1. Generation of individualized messages tailored to each company's interests

Based on each company's intent analysis results, such as "companies actively comparing and considering," "companies highly interested in specific themes," or "companies deeply viewing specific pages," form DM messages are individually optimized. This allows for entirely different messaging approaches, enabling natural appeals that resonate with the recipient's needs.

2. Utilization of past templates and existing formats

There is no need to create messages from scratch each time; operations can be conducted by inserting intent analysis results into previously used formats or existing templates. This allows for both individual optimization and operational efficiency.

3. Intent utilization based on consideration signals originating from website visits

Starting from the clear touchpoint of a visit to the company's own website, intent is grasped by combining behavioral data from within and outside the site (e.g., viewed pages, browsing trends, visualized interest data). This enables message optimization that is truly aligned with reality, based on data from companies that have genuinely shown interest in the company.

【Recommended for these individuals】

This feature is designed for B2B marketing and sales professionals. It allows for optimization not only of "who to send to" but also "what to send" on a company-by-company basis. For example, for companies heavily viewing pricing pages, messages can focus on "cost-effectiveness," while for companies viewing industry-specific pages, messages can be tailored to "industry challenges." By delivering resonant messages, it supports approaches aimed at acquiring business leads.

【Future Outlook】

Uruteq will continue to build an environment where marketing and sales professionals can design and execute measures based on data, by connecting each process of "attraction," "analysis," "approach," and "verification" in B2B marketing. Through this update, we will provide an environment where form-based sales can be utilized as an approach method more closely aligned with the consideration status.

About Uruteq

Uruteq is a B2B marketing agent that uses intent data and AI to automatically identify and notify highly motivated prospects from website visitors and contacts. It comprehensively provides functions necessary for marketing and sales collaboration, such as visualization of website visitors, understanding external search behavior (intent data), AI intent analysis, sharing and analysis of sales materials (Uruteq Studio), form-based sales (Uruteq Form Agent), and integration with Salesforce / HubSpot.

Service Site: https://uruteq.logly.co.jp/

About Logly Inc.

Logly is a marketing tech company that integrates and optimizes customer touchpoints for both B2C and B2B, centered on first-party data. They leverage natural language processing and machine learning.