Logly, Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Hirokazu Yoshinaga; Securities Code: 6579) announces the complete renewal of the service site for its BtoB marketing agent 'Uruteq' (https://uruteq.logly.co.jp/) on Wednesday, April 8, 2026. The new site has been updated to detail five products that support everything from data collection and visualization to measure execution and effectiveness measurement. It also conveys the value for marketing, sales, and sales planning teams, and how to leverage it for maximum results.
Background of the Site Renewal As the customer consideration process becomes longer, it is difficult to grasp the actual state of customers with just 'points' like CVs (conversions). The importance of connecting 'invisible consideration signals' before business negotiations to concrete measures and sales actions is increasing. Meanwhile, Uruteq has been primarily recognized for its corporate access analysis and intent data utilization, and the previous site did not fully convey the full scope of our current offerings, including 'customer understanding, document-based engagement, ad delivery, form-based sales, and AI analysis,' and the extent of our practical support.
Key Points of the Renewal To accurately convey Uruteq's current position, we have completely overhauled the service site. Based on the proposition that potential customers are not 'zero' but 'invisible,' we integrate data on visiting companies, browsing history, intent data, and CV information to accurately capture the quiet movements (consideration signals) before business negotiations. We are positioning ourselves not just as a visualization tool, but as a platform that seamlessly connects the obtained data to concrete measure execution and improvement decisions.
The Big Picture: 5-Product Integration on the New Site The new site has evolved to convey the value of integration, starting from the five products that constitute Uruteq, rather than just individual functions.
### (1) Uruteq Analytics https://uruteq.logly.co.jp/products/uruteq-analytics/ Connects data on visiting companies, pages viewed, intent, and CVs to trace the path to conversion.
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- Source: PR TIMES
- Category: News