[Women's Protein Awareness Survey] Over 80% Recognize 'SAVAS'! Exploring Brands Radiating Unique 'Presence' While Staples Permeate
Lismi conducted a survey on protein brand awareness among women aged 20-49. While staple 'SAVAS' topped awareness at 82.4%, the results showed that brands like 'Mariness' and 'Tanpaku Otome' are establishing unique presences with images of elegance and high quality, respectively.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 22:11
- 🔍 Collected: April 23, 2026 at 13:31
- 🤖 AI Analyzed: April 23, 2026 at 23:51 (10h 19m after Collected)
Lismi Co., Ltd. (https://lismi.jp/) (Headquarters: Osaka City, Osaka Prefecture; Representative: Shiyo Nishimura), which provides a chat fortune-telling app, conducted a survey on protein product brands among women aged 20 to 49 nationwide, focusing on items that support "self-improvement" to get closer to one's ideal self. The survey revealed that while staple brands with high awareness are widely established, each brand is also demonstrating its presence through unique images.
Survey Summary
The overview of this survey's results is as follows:
1. "SAVAS" topped the awareness at 82.4%, with drink and bar-type brands also ranking high.
2. "Mariness" topped the "elegant/graceful" image at 58.1%, leading the second place by about 5 points.
3. For the "high-quality" image, "Tanpaku Otome" topped at 62.3%, followed by "Mariness" at 60.6%.
4. For the "refreshing/clear" image, "BeRule Protein Drink" topped at 60.7%, closely followed by "Smart Protein."
*For details of the survey content, please see the "Survey Implementation Overview" below.
Main Survey Results
1. "SAVAS" topped awareness at 82.4%, with drink and bar-type brands also ranking high.
Many women might be interested in protein as a support item for diets and self-improvement. Let's look at what brands are widely known among women from the awareness of each brand among various products.
Looking at specific numbers, the highest awareness was "SAVAS" at 82.4%. This was followed by "in Bar Protein" at 75.9%, "OIKOS Protein Drink" at 59.7%, "Protein Koka" at 56.0%, and "Slim Up Slim Shape" at 53.0%.
Starting with "SAVAS," brands managed by major manufacturers lined up at the top. With many easily accessible products like drinks and bar types, it suggests that staple brands widely distributed in familiar stores like drugstores are firmly established among women.
2. "Mariness" topped the "elegant/graceful" image at 58.1%, about a 5-point difference from second place.
From here, we look at the results of asking those aware of each brand what image they hold. First is the "elegant/graceful" image, which indicates an atmosphere that smartly blends into the daily lives of adult women.
The percentage of respondents who felt the "elegant/graceful" image applied was highest for "Mariness" at 58.1%, a 5.3-point difference from the second-place "BeRule Protein Drink" (52.8%). Third place and below were "KOREDAKE" at 52.1%, "VALX" at 51.1%, and "Smart Protein" at 50.8%.
"Mariness" is a brand with the theme "Love yourself more," supporting fitness centered on home workouts. It features a stylish and calm design that blends into daily life, showing that many women hold an elegant image of it.
3. "High-quality" image: Top is "Tanpaku Otome" at 62.3%, 2nd is "Mariness" at 60.6%.
Next, we look at the "high-quality" image, which is important in getting closer to the ideal self.
The percentage of respondents who felt the "high-quality" image applied was highest for "Tanpaku Otome" at 62.3%. This was followed by "Mariness" at 60.6%, "Smart Protein" at 59.5%, "SAVAS" at 57.8%, and "REYS" and "OIKOS Protein Drink" tied at 56.9%.
"Tanpaku Otome" is a beauty protein for women containing abundant beauty ingredients, characterized by its dedication to materials, such as a product design that uses naturally derived sweeteners instead of sugar or artificial sweeteners. It is thought that this unique nutritional design and sincere attitude towards quality are positively received by women.
4. "Refreshing/clear" image: "BeRule Protein Drink" tops at 60.7%, "Smart Protein" follows closely.
Finally, we look at the "refreshing/clear" image, which relates to the ease of incorporating it as a daily habit.
The percentage of respondents who felt the "refreshing/clear" image applied was highest for "BeRule Protein Drink" at 60.7%, closely followed by "Smart Protein" at 60.2%. Furthermore, "Propo" was 58.1%, "KOREDAKE" was 57.2%, and "AMBiQUE" was 54.8%.
Survey Summary
The overview of this survey's results is as follows:
1. "SAVAS" topped the awareness at 82.4%, with drink and bar-type brands also ranking high.
2. "Mariness" topped the "elegant/graceful" image at 58.1%, leading the second place by about 5 points.
3. For the "high-quality" image, "Tanpaku Otome" topped at 62.3%, followed by "Mariness" at 60.6%.
4. For the "refreshing/clear" image, "BeRule Protein Drink" topped at 60.7%, closely followed by "Smart Protein."
*For details of the survey content, please see the "Survey Implementation Overview" below.
Main Survey Results
1. "SAVAS" topped awareness at 82.4%, with drink and bar-type brands also ranking high.
Many women might be interested in protein as a support item for diets and self-improvement. Let's look at what brands are widely known among women from the awareness of each brand among various products.
Looking at specific numbers, the highest awareness was "SAVAS" at 82.4%. This was followed by "in Bar Protein" at 75.9%, "OIKOS Protein Drink" at 59.7%, "Protein Koka" at 56.0%, and "Slim Up Slim Shape" at 53.0%.
Starting with "SAVAS," brands managed by major manufacturers lined up at the top. With many easily accessible products like drinks and bar types, it suggests that staple brands widely distributed in familiar stores like drugstores are firmly established among women.
2. "Mariness" topped the "elegant/graceful" image at 58.1%, about a 5-point difference from second place.
From here, we look at the results of asking those aware of each brand what image they hold. First is the "elegant/graceful" image, which indicates an atmosphere that smartly blends into the daily lives of adult women.
The percentage of respondents who felt the "elegant/graceful" image applied was highest for "Mariness" at 58.1%, a 5.3-point difference from the second-place "BeRule Protein Drink" (52.8%). Third place and below were "KOREDAKE" at 52.1%, "VALX" at 51.1%, and "Smart Protein" at 50.8%.
"Mariness" is a brand with the theme "Love yourself more," supporting fitness centered on home workouts. It features a stylish and calm design that blends into daily life, showing that many women hold an elegant image of it.
3. "High-quality" image: Top is "Tanpaku Otome" at 62.3%, 2nd is "Mariness" at 60.6%.
Next, we look at the "high-quality" image, which is important in getting closer to the ideal self.
The percentage of respondents who felt the "high-quality" image applied was highest for "Tanpaku Otome" at 62.3%. This was followed by "Mariness" at 60.6%, "Smart Protein" at 59.5%, "SAVAS" at 57.8%, and "REYS" and "OIKOS Protein Drink" tied at 56.9%.
"Tanpaku Otome" is a beauty protein for women containing abundant beauty ingredients, characterized by its dedication to materials, such as a product design that uses naturally derived sweeteners instead of sugar or artificial sweeteners. It is thought that this unique nutritional design and sincere attitude towards quality are positively received by women.
4. "Refreshing/clear" image: "BeRule Protein Drink" tops at 60.7%, "Smart Protein" follows closely.
Finally, we look at the "refreshing/clear" image, which relates to the ease of incorporating it as a daily habit.
The percentage of respondents who felt the "refreshing/clear" image applied was highest for "BeRule Protein Drink" at 60.7%, closely followed by "Smart Protein" at 60.2%. Furthermore, "Propo" was 58.1%, "KOREDAKE" was 57.2%, and "AMBiQUE" was 54.8%.