[Marriage Timing Survey] The '40s Wall' Faced by 'Devoted' Women? Marriage Rate Stagnates, Falling 8.4 Points Below Average
Lismi Co., Ltd. conducted a survey of 2,132 women to analyze how personality traits affect marriage timing. Results show that 'devoted' women face a stagnating marriage rate in their 40s, dropping below the overall average.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 22:36
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 08:52 (472h 5m after Collected)
Lismi Co., Ltd. (https://lismi.jp/) (Headquarters: Osaka City, Osaka Prefecture, CEO: Shiyo Nishimura), provider of a chat fortune-telling app, conducted a survey of 2,132 women aged 20 to 59 nationwide to clarify how women's values and personalities affect the timing of marriage. This survey revealed that the timing of moving towards marriage differs depending on personality tendencies, and people who are 'devoted' and have their own core tend to stall at specific age brackets.
Survey Summary
The outline of the survey results is as follows:
1. Among women in their 20s to 50s, the 'people-pleaser' type accounts for 17.1%, and the 'devoted' type accounts for 14.7%.
2. In their 20s, 'people-pleasers' make up 27.3%, while in their 50s, 'devoted' types significantly increase to 22.1%.
3. The marriage rate for 'people-pleasers' spikes to 63.5% in their 30s, leaving the 'overall average' and 'devoted' types far behind.
4. The marriage rate for 'devoted' types in their 40s stalls at 52.9%, falling 8.4 points below the 'overall average'.
Survey Outline
Surveying Agency: In-house survey
Survey Method: Internet research (Knowns Consumer Research)
Target Area: Nationwide in Japan
Target Audience: Women aged 20-59
Survey Period: March 23, 2025 - March 22, 2026
Valid Responses: 2,132 (including 2,115 who answered the values assessment)
*Using the framework of the 'Societas' value model provided by Synergy Marketing, respondents' values and characteristics were classified.
*In this survey, numbers are rounded off after being weighted to match population demographics.
Key Findings
1. Among women in their 20s to 50s, 'people-pleasers' are 17.1% and 'devoted' are 14.7%.
Individual values and personalities have no small impact on daily relationships and major life choices like marriage. Therefore, to find clues for understanding romance and marriage tendencies, we analyzed the 'people-pleaser' type, who cares about others' opinions, and the 'devoted' type, who holds their own firm beliefs. The definitions of each type are as follows:
- People-pleaser: Tries extremely hard to avoid being disliked, overly reacting to others.
Survey Summary
The outline of the survey results is as follows:
1. Among women in their 20s to 50s, the 'people-pleaser' type accounts for 17.1%, and the 'devoted' type accounts for 14.7%.
2. In their 20s, 'people-pleasers' make up 27.3%, while in their 50s, 'devoted' types significantly increase to 22.1%.
3. The marriage rate for 'people-pleasers' spikes to 63.5% in their 30s, leaving the 'overall average' and 'devoted' types far behind.
4. The marriage rate for 'devoted' types in their 40s stalls at 52.9%, falling 8.4 points below the 'overall average'.
Survey Outline
Surveying Agency: In-house survey
Survey Method: Internet research (Knowns Consumer Research)
Target Area: Nationwide in Japan
Target Audience: Women aged 20-59
Survey Period: March 23, 2025 - March 22, 2026
Valid Responses: 2,132 (including 2,115 who answered the values assessment)
*Using the framework of the 'Societas' value model provided by Synergy Marketing, respondents' values and characteristics were classified.
*In this survey, numbers are rounded off after being weighted to match population demographics.
Key Findings
1. Among women in their 20s to 50s, 'people-pleasers' are 17.1% and 'devoted' are 14.7%.
Individual values and personalities have no small impact on daily relationships and major life choices like marriage. Therefore, to find clues for understanding romance and marriage tendencies, we analyzed the 'people-pleaser' type, who cares about others' opinions, and the 'devoted' type, who holds their own firm beliefs. The definitions of each type are as follows:
- People-pleaser: Tries extremely hard to avoid being disliked, overly reacting to others.