Laxus and Tommy's Star Launch Brand Bag Sharing Service 'STYLE LOOP' on May 14, 2026

Laxus Technologies Inc. (Headquarters: Naka-ku, Hiroshima; President and CEO: Keisuke Takahashi; hereinafter 'the Company'), which operates a brand bag sharing business, has partnered with Tommy's Star Inc. (Headquarters: Setagaya-ku, Tokyo; President: Yukio Yamazaki; hereinafter 'Tommy's Star') to launch the brand bag sharing service 'STYLE LOOP' on May 14, 2026.

This service is a new experiential sharing service developed for customers of Tommy's Star's beauty salons and bridal businesses. By combining luxury brand bags with hairstyling for life's milestones, it proposes 'total styling' options that go beyond the scope of beauty.

About 'STYLE LOOP'

'STYLE LOOP' is a service that allows users to use brand bags when needed for life events such as weddings, pre-wedding photoshoots, coming-of-age ceremonies, and graduation ceremonies, as well as for commemorative photoshoots and special outings.

With a lineup of about 60 brands, including Hermès, Louis Vuitton, and Chanel, users can choose the perfect bag to match their hairstyle and fashion finished at the salon. The service's greatest feature is the ability to receive total coordination proposals from a professional's perspective, leveraging the strength of Tommy's Star, which positions its hairdressers as 'creators'.

【Service Overview】

● Service Name: STYLE LOOP URL https://laxus.co/styleloop

● Launch Date: May 14, 2026

● Content: Brand bag sharing (monthly subscription / unlimited exchanges)

● Number of Brands: Approx. 60 brands (Hermès, Chanel, Louis Vuitton, etc.)

Background of the Service Launch

In recent years, beauty salons have evolved from a place to simply get one's hair done to a place that proposes an entire lifestyle. In particular, the demand for 'total coordination' for important milestones such as coming-of-age ceremonies and bridal events continues to grow.

Amidst this, the two companies came to develop this service utilizing the ShaaS (Sharing as a Service) model, aiming to fuse the value of the sharing economy—'using' expensive bags when needed rather than 'owning' them.

Operational Structure with ShaaS Model

This service is operated under the following structure, with the Company providing its long-cultivated brand bag sharing platform as an OEM.

● Brand bag inventory management ● Authentication and quality control system ● System infrastructure supporting the sharing service ● Operational operations designing the user experience

This allows Tommy's Star to smoothly provide a high-quality sharing function as an added value of its own brand to its customers.

Future Service Development and Growth Strategy

In the future, we will expand the use of this service to various scenes, in addition to life's milestones such as coming-of-age ceremonies, graduation ceremonies, and bridal events, to include daily special outings and commemorative photoshoots. While aiming to expand use primarily in the beauty and bridal fields where Tommy's Star has its strengths, we will strive to create new added value in the beauty experience by strengthening our 'total styling' proposal capabilities, which fuse hairstyling and brand bags, based on Tommy's Star's philosophy of positioning hairdressers as 'creators'.

By proposing a new lifestyle that combines beauty experience and sharing, we aim to improve service value in the entire beauty domain.

Furthermore, by leveraging the knowledge accumulated through this initiative and accelerating the use of the ShaaS model, we will promote the expansion of our business base with an eye on horizontal deployment to other industries and services, and pursue mid- to long-term growth.

【Company Profile】

Company Name: Tommy's Star Inc. Head Office: 2F Doux-y-Ashikarakoen, 2-34-4 Minami-Karasuyama, Setagaya-ku, Tokyo Established: December 3, 1979 Representative: President Yukio Yamazaki URL: https://tomys-star.co.jp A company that operates a diverse range of beauty-related services based on its beauty salon business, including home-visit beauty services, bridal services, beauty education, product development, and marriage consultation.

Company Name: Laxus Technologies Inc. Head Office: 14F Hiroshima Crystal Plaza, 8-18 Nakamachi, Naka-ku, Hiroshima Established: August 31, 2006 Capital: 1,678,275,830 yen Stock Exchange: Tokyo Stock Exchange Growth Market (Securities Code: 288A) Representative: President and CEO Keisuke Takahashi Service Site: https://laxus.co/?adv=pr_2026tomysstar