Announcement: Laxus's Marketing Initiatives Featured in "100 Case Studies of Digital Marketing Success"

Laxus Technologies Inc. (Headquarters: Hiroshima City, Naka Ward; Representative Director, President & CEO: Keisuke Takahashi), which operates the brand bag sharing service "Laxus," is pleased to announce that its initiatives have been featured as success cases in the book "100 Case Studies of Digital Marketing Success" (published by SB Creative), released on March 21, 2026.

The book introduces our company's service operation and marketing initiatives as case studies of digital marketing strategies that have achieved actual results for growing companies.

Specifically, the featured content highlights our commitment to continuous service growth by clearly communicating the reasons why our service is liked, our efforts to enhance operational efficiency by drawing a clear line with excessive complainers and protecting the quality experience for 99% of our users, and our research methods that elicit users' true feelings through questions like "Would friends/acquaintances use it?", among other specific decision-making processes and innovations.

Laxus has consistently proposed "from ownership to sharing" as a new form of consumption, offering an experience where brand bags can be enjoyed casually. Our app-centric user experience design, data-driven decision-making, and the accumulation of small improvements have driven continued usage, which has been recognized and led to this publication.

The sections featuring our company are as follows: ―――――――――――――――――――― [Case Study 073] Tips for Understanding Metrics on mixi and Mite Ne Positive Indicators Signal Growth (P.188) *Our company is featured as a similar example (P.189)

[Case Study 076] Enhancing Security and Streamlining Operational Costs Do Not Respond to 1% of Complainers (P.194)

[Case Study 091] When You Change the Subject, True Feelings Emerge "Would Friends/Acquaintances Use It?" (P.234) ――――――――――――――――――――

Book Overview: This book, based on interviews from the popular note.com column "App Marketing Research" with over 65,000 followers, features 100 case studies of "measures that have actually produced results" accumulated over 10 years.

Key features include: * Carefully selected "low cost x high effect" strategies proven by growing companies. * Inclusion of real-world initiatives as "raw case studies."