Laxus and Piary to Launch Brand Bag Sharing Service "Bag Loop" on April 2, 2026

Laxus Technologies, Inc. (Headquarters: Naka-ku, Hiroshima City; Representative Director and President: Keisuke Takahashi; hereinafter "the Company"), which operates a brand bag sharing business, has partnered with Piary Inc. (Headquarters: Hashima City, Gifu Prefecture; Representative Director: Yushiro Katsurayama; hereinafter "Piary") to launch the brand bag sharing service "Bag Loop" starting April 2, 2026.

This service is a brand bag sharing service primarily targeting customers of "PIARY," an online shop for wedding and bridal items operated by Piary. It proposes a new option to choose luxury brand bags for special occasions by "using" them rather than "purchasing" them.

◾️ About "Bag Loop"

"Bag Loop" is a sharing service that allows users to utilize brand bags at necessary times for life's milestones such as weddings, pre-wedding photoshoots, anniversaries, and special outings, as well as for daily use like girls' nights out, fan activities, commuting, and office use.

It offers popular brand bags from Hermes, Louis Vuitton, Chanel, and more, allowing users to select according to their attire and the occasion. The service provides a rational and secure system for items that are not frequently used in daily life.

A key feature of this service is that it can be naturally integrated into wedding preparations or when attending as a guest.

【Service Overview】

Service Name: Bag Loop Launch Date: April 2, 2026 Service URL: https://laxus.co/bagloop

Content: Brand bag sharing (monthly subscription / free exchange) Number of Brands: Approximately 60 brands (Hermes, Chanel, Louis Vuitton, etc.)

◾️ Background of Service Launch

In recent years, in the bridal scene, there has been a growing emphasis on experiential value, leading to a shift in values from "ownership" to "utilization" in the selection of attire and related items.

While there is a need to "choose high-quality items especially for special days," there is also a growing trend to reconsider the purchasing method itself for items not frequently used in daily life.

Based on this market environment, both companies have been developing this service utilizing the ShaaS (Sharing as a Service) model.

◾️ Operating System based on ShaaS Model

This service will be operated under the following system, utilizing the sharing platform built by our company:

・ Brand bag inventory management

・ Authenticity appraisal and quality control system

・ System infrastructure supporting the sharing service

・ Operational procedures designed for user experience

This ensures the provision of safe, secure, and high-quality services.

◾️ Future Service Development and Growth Strategy

Going forward, this service will promote its use in various scenes such as pre-wedding photoshoots, anniversaries, and special outings, aiming to expand its utilization in life events including bridal, and evolve into a service that can meet a wider range of needs. We will strive to further enhance experiential value by enriching the lineup and improving convenience.

Furthermore, through collaboration with Piary, we will establish the service as a natural part of the wedding preparation process, aiming to grow it into a continuously chosen option not only on the wedding day but also in various scenes before and after it.

In addition, by leveraging the knowledge gained from this initiative, we will accelerate the deployment of the ShaaS model, promoting horizontal expansion to other industries and services, business domain expansion, and medium- to long-term growth.

【Company Overview】

Trade Name: Piary Inc. Head Office: 38-1 Sugahonmura, Masaki-cho, Hashima City, Gifu Prefecture Established: May 2007 Representative: Yushiro Katsurayama, Representative Director

URL: https://www.piary.jp/

Operation of WEB sites for various gift products centered on bridal items, operation of bridal salons and event hosting, operation of information sharing sites for brides, development of services aimed at improving employee engagement.

Trade Name: Laxus Technologies, Inc. Head Office: Hiroshima Crystal Plaza 14F, 8-18 Naka-machi, Naka-ku, Hiroshima City, Hiroshima Prefecture Established: August 31, 2006 Capital: 1,676,756,180 JPY Listed Market: Tokyo Stock Exchange Growth Market (Securities Code: 288A) Representative: Keisuke Takahashi, Representative Director and President

Service Site: https://laxus.co/?adv=pr20260402piary

Corporate Site: https://corp.laxus.co/?adv=pr20260402piary

Our company is a specialized brand bag sharing service handling approximately 60 brands such as Hermes, Louis Vuitton, and Chanel. All bags can be used at a fixed monthly rate with free exchanges, and気に入ったバッグは購入も可能です。