Laxus and PIARY Launch Brand Bag Sharing Service "Bag Loop" on April 2, 2026

Laxus Technologies Inc. (Headquarters: Naka-ku, Hiroshima City, President & CEO: Keisuke Takahashi, hereinafter "our company"), which operates a brand bag sharing business, has partnered with PIARY Co., Ltd. (Headquarters: Hashima City, Gifu Prefecture, CEO: Yuki Katsurayama, hereinafter "PIARY") to launch the brand bag sharing service "Bag Loop" starting April 2, 2026.

This service is a brand bag sharing service primarily targeted at customers of "PIARY," an online shop for wedding and bridal items operated by PIARY. It proposes a new option to "use" rather than "purchase" a luxury brand bag to match an outfit for a special day.

About "Bag Loop"

"Bag Loop" is a sharing service that allows users to utilize brand bags at the necessary timing, not only for milestone events in life such as weddings, pre-wedding photoshoots, anniversaries, and special outings, but also for everyday situations like girls' night out, fan activities, commuting, and office use.

It features a wide selection of popular brand bags such as Hermes, Louis Vuitton, and Chanel, allowing users to choose according to their outfit and the occasion. The service provides a system where even items that are not frequently used daily can be utilized reasonably and with peace of mind.

A key feature of this service is that it can be naturally used as part of wedding preparations or when attending as a guest.

[Service Overview] Service Name: Bag Loop Launch Date: April 2, 2026 Service URL: https://laxus.co/bagloop Content: Brand bag sharing (Monthly subscription / Free exchange) Number of Brands: Approx. 60 brands (Hermes, Chanel, Louis Vuitton, etc.)

Background of the Service Launch

In recent years, backed by a growing consumer consciousness that values experience in the bridal scene, values are shifting from "ownership" to "usage" even in the choice of outfits and related items.

While there is a need to "choose something high-quality precisely because it's a special day," there is also a spreading movement to rethink the purchasing method itself for items that are not frequently used on a daily basis.

Based on this market environment, both companies have advanced the development of this service utilizing the ShaaS (Sharing as a Service) model.

Operational Structure via the ShaaS Model

This service will be operated under the following structure, utilizing the sharing infrastructure that our company has built:

- Brand bag inventory management - Authentication and quality control systems - System infrastructure supporting the sharing service - Operational operations designed to shape the user experience