KUZEN and PLAY to Co-host Free Online Seminar on Boosting Investment Real Estate Conversions with Video Engagement Analysis and Personalized LINE Messaging

KUZEN Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Shogo Ota) announced that it will co-host a free online seminar with PLAY Inc. (Headquarters: Shibuya-ku, Tokyo; President: Kazumichi Kuroda) on Thursday, May 21, 2026. The seminar is titled “A Must-See for the Investment Real Estate Industry: Improve Follow-up and Raise Conversion Rates with Video Engagement Analysis and Personalized LINE Messaging.” The seminar is being held against the backdrop of rising customer acquisition costs in the investment real estate market, where many companies rely on web advertising to generate new leads. A shared industry challenge is how to prevent acquired leads from slipping away and how to convert them efficiently into contracts. Many companies use video content, such as asset-building or money seminars, as an entry point to acquire leads and spark interest in real estate investment. However, even after spending advertising budgets to attract seminar participants, many struggle to move those prospects on to individual consultations. In practice, follow-up actions after video delivery are often left to the customer, while companies using official LINE accounts may rely only on mass messaging, leading to higher block rates and lower response rates. This has created a serious issue of sales processes becoming a “black box.” To solve these challenges, companies need to move away from conventional mass messaging and manual follow-up, and shift toward personalized approaches based on each customer’s status. In this seminar, KUZEN and PLAY will explain how to combine viewing log analysis from the video platform ULIZA with personalized messaging through the LINE marketing tool KUZEN to build a strategic follow-up flow that does not depend on manual labor and can reliably guide high-intent customers toward conversion. The seminar will focus on systematizing follow-up by visualizing customer engagement through video viewing logs and automatically approaching customers on LINE at the optimal timing. It will present concrete methods and case studies for increasing conversion rates without relying on human effort. The content is recommended for managers and marketers in investment real estate businesses who want to prevent already acquired leads from being lost amid rising CPA and customer acquisition costs. Seminar title: A Must-See for the Investment Real Estate Industry: Improve Follow-up and Raise Conversion Rates with Video Engagement Analysis and Personalized LINE Messaging Date and time: Thursday, May 21, 2026, 13:00–14:00 Viewing period: In addition to real-time viewing, archive viewing will be available until Wednesday, May 27, 23:45. Registration by Thursday, May 21 is required to view the archive. Format: Online Fee: Free Target audience: Managers and marketers in investment real estate businesses Speakers: Mei Kono, Marketing Department, KUZEN Inc.; Nobumasa Furuse, Sales Group, Business Division, PLAY Inc. Registration page: https://ulizaportal.jp/events/09a81395-9ef9-435a-8c02-c5a94da28339 KUZEN is a conversation design platform that supports marketing optimization and operational efficiency. It offers flexible integration with external CRM, marketing automation, and communication tools, along with comprehensive operational support. The service has been adopted by more than 700 companies across industries and company sizes. In the BOXIL document request ranking for the second half of 2025, KUZEN ranked No. 1 in the overall, large enterprise, and SME categories, achieving a triple crown. It also received the highest “Leader” ranking in the ITreview Grid Award 2026 Spring. PLAY Inc. was established on March 16, 2010, and is headquartered at Shibuya Solasta 15F/16F, 1-21-1 Dogenzaka, Shibuya-ku, Tokyo. Its business focuses on video solutions, including the development and provision of the video streaming platform ULIZA. KUZEN Inc. was established on February 6, 2015, and is headquartered at Nittochi Nishi-Shinjuku Building 5F, 6-10-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo. It develops and operates the conversation design platform KUZEN and provides services supporting the operation of companies’ official LINE accounts.