KUZEN Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Shogo Ota) has been certified as "Premier" in the communication division of the "Technology Partner" category for fiscal year 2026, within the "LINE Yahoo Partner Program." This program, provided by LINE Yahoo Japan Corporation (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Takeshi Idezawa), recognizes partners specialized in various areas, including the introduction and support of marketing solutions.

Background of "Technology Partner" Premier Certification

As the utilization of LINE by businesses expands, there is a growing need for timely, individualized message delivery based on customer behavior and situations, and for communication linked to large-scale customer data, extending beyond mere message distribution.

"KUZEN," provided by our company, is a "Dialogue Design Platform" that leverages AI and customer data to support the maximization of marketing results through multiple channels, including LINE. Under a consistent system from strategy planning to operational support, it has been introduced by over 700 companies, regardless of industry or scale. We have a wide range of support achievements, from large-scale LINE Official Account operations for enterprise companies to the realization of personalized marketing utilizing real-time integration with customer databases.

Since receiving the "Advanced" certification last year, we have expanded our support area to LINE Mini Apps, establishing a comprehensive LINE marketing support system that goes beyond just LINE Official Accounts. This expansion of our support areas, along with the accumulation of client companies and support achievements, has been comprehensively evaluated, leading to the highest-level "Premier" certification.

*Last year's press release here: KUZEN Inc. Certified as "Advanced" in the Communication Division of "Technology Partner" in LINE Yahoo's "LINE Yahoo Partner Program"

About "LINE Yahoo Partner Program"

The "LINE Yahoo Partner Program" was introduced with the aim of more actively promoting the resolution of marketing and CX issues using LINE and Yahoo! JAPAN. It is a program that certifies advertising agencies and service developers in various categories: "Sales Partner," "Technology Partner," "Network Partner," "Adtech Partner," and "Industry Solution Partner"*.

*Certifications are granted in "Sales Partner (Certified Partner, Store Promotion Partner, Ads Operation Badge, Ads Policy Badge)", "Technology Partner (Communication Division, Sales Promotion Division, LINE Mini App Division)", "Network Partner (Display Ad Network Partner, Search Ad Network Partner)", "Adtech Partner (Measurement Certification Partner)", and "Industry Solution Partner (Education Partner)".

About "Technology Partner"

The "Technology Partner" category, in which KUZEN Inc. was certified this time, consists of partners who provide technical support for the introduction of marketing solutions and API-related services, primarily focusing on "LINE Official Account," "LINE de Oubo (LINE for Applications)," and "LINE Mini App."

In the "Communication Division," where KUZEN Inc. was certified, partners are evaluated based on criteria such as whether they can share tool specifications linked with LINE Yahoo upon request, whether they have the skills and resources to respond to LINE Yahoo's specification changes, and whether they can maintain the required technical specifications. Particularly excellent partners are recognized and certified as "Premier" or "Advanced."

Upon receiving this certification, KUZEN Inc. will continue to contribute to the growth of marketing solutions and the market provided by LINE Yahoo Japan Corporation, and to the marketing efforts of many clients.

Overview of "KUZEN" Service

"KUZEN" is a dialogue design platform that supports the maximization of marketing effectiveness and operational efficiency. It features flexible integration with external CRM, MA tools, and communication tools, as well as comprehensive operational support. It has been introduced by over 700 companies to date, regardless of industry or scale. BOXIL materials for the second half of 2025.

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  • Source: PR TIMES
  • Category: Partnership