[HR Industry Seminar] Escaping the soaring CPA and reliance on active candidates: PORTERS x KUZEN reveal concrete strategies for approaching potential candidates

Kuzen Inc. (Headquarters: Shinjuku-ku, Tokyo, Representative Director and CEO: Shogo Ota, hereinafter "the Company") will co-host a free online seminar with Porters Corporation (Headquarters: Minato-ku, Tokyo, Representative Director and President: Koji Nishimori, hereinafter "Porters") titled "Maximize Job Seeker Acquisition by Balancing CPA Reduction and CV Pool Expansion! Approaching Potential Candidates Realized by LINE × AI × Data" on Friday, April 17, 2026 (Archive stream: Thursday, April 23). ▼Click here for the registration page https://lp.porters.jp/seminar_260417 Background of the Event Against the backdrop of a declining working population due to a shrinking birthrate and an aging society, the recruitment market continues to expand. Consequently, competition among HR companies to acquire job seekers has intensified. As a result of companies strengthening their advertising investments in active job-seeking demographics, the Cost Per Action (CPA) for acquiring job seekers continues to rise. An approach drawing attention as a means to break through this situation is "approaching potential candidates" by combining LINE and CRM. By establishing touchpoints with users before their desire to change jobs becomes active and approaching them accurately when their intentions materialize, it is possible to expand the conversion (CV) pool while keeping advertising costs in check. However, reaching out to potential candidates is difficult to translate into short-term results, and currently, many personnel in charge find themselves stuck with immediate active candidates without knowing specific methodologies. In this seminar, we will introduce practical methods and success stories for HR company personnel facing such challenges. Event Overview Under the theme of "Approaching Potential Candidates Realized by LINE × AI × Data," this seminar will explain specific methods and case studies to expand the CV pool while controlling CPA. This content is highly recommended for those troubled by soaring customer acquisition costs via advertising or HR company personnel who have been unable to effectively utilize past registrant data. Seminar Name: Maximize Job Seeker Acquisition by Balancing CPA Reduction and CV Pool Expansion! Approaching Potential Candidates Realized by LINE × AI × Data Date & Time: Friday, April 17, 2026, 16:00 - 17:00 Archive Stream: Thursday, April 23, 14:00 - 15:00 Format: Online (Zoom) Participation Fee: Free Target Audience: Executives, business leaders, or marketing personnel of HR companies Speakers: Noritaka Fujita (VP of Marketing, Kuzen Inc.) Ken Makiminato (HR Industry System Evangelist, Consulting Unit, Porters Corporation) Main Content: - Risks of acquisition models dependent on active candidates and the importance of potential candidate approaches - Effortless nurturing strategies realized by LINE × AI - Utilizing CRM for uncovering leads - Case studies of adopting companies that successfully acquired potential candidates Application Method: Please apply from the registration page. Overview of the "Kuzen (KUZEN)" Service "Kuzen" is a conversational design platform that supports the maximization of marketing effectiveness and operational efficiency. Characterized by flexible integration with external CRM, MA tools, and communication tools, along with comprehensive operational support, it has been adopted by over 700 companies regardless of industry or scale. URL: https://www.kuzen.io/ Inquiries for service application: marketing@kuzen.io Company Profile Established: August 29, 2001 Representative Director: Koji Nishimori Location: TODA BUILDING Aoyama 3F, 8-5-34 Akasaka, Minato-ku, Tokyo 107-0052 Business Description: Development, provision, and implementation support consulting of cloud services for the HR business, publication of PORTERS MAGAZINE URL: https://www.porters.jp/ Established: February 6, 2015 Representative Director and CEO: Shogo Ota Location: Nittochi Nishi-Shinjuku Building 5F, 6-10-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023 Business Description: Development and operation of the conversational design platform "Kuzen" and providing services to support the operation of corporate official LINE accounts Corporate Site: https://corp.kuzen.io/ Service Site: https://