[Post-Implementation Results] GOJOB Sees 2.6x Increase in Valid Entries Utilizing 'KUZEN,' Suppressing Cost Per Accepted Offer to 1/4 of Recruitment Media Through Real-time Job Integration with PORTERS
KUZEN Inc., which develops the LINE official account extension tool 'KUZEN,' has released a case study detailing post-implementation results at GOJOB Inc., a platform specializing in driver recruitment. Following a previous system implementation announcement, real-time integration with the core system 'PORTERS' and optimization of user experience (UX) were carried out. As a result, the number of valid entries increased by 2.6 times, and the interview implementation rate doubled, leading to significant improvements in recruitment efficiency.
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- 📰 Published: March 31, 2026 at 19:00
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KUZEN Inc., developer of the LINE official account extension tool 'KUZEN' (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Shogo Ota), has unveiled a post-implementation success story at GOJOB Inc. (Headquarters: Minato-ku, Tokyo; President: Shuji Hagiwara; hereinafter, GOJOB), which operates a recruitment platform specializing in drivers. Following the previous system implementation announcement*, real-time integration with the core system 'PORTERS' and user experience (UX) optimization were conducted. As a result, the number of valid entries increased by 2.6 times, and the interview implementation rate doubled, achieving improved recruitment efficiency.
*Previous press release here: Driver-specialized HR service GOJOB promotes DX in the transportation and logistics industry facing severe labor shortages with KUZEN, securing new talent ~ Enhancing applicant engagement through improved LINE application experience and personalized job proposals ~
### Background of Implementation
Driver positions, such as taxi and truck drivers, are vital infrastructure supporting Japan's logistics and transportation, but severe labor shortages are a societal issue. For 'GOJOB' as well, securing a large number of drivers became an urgent task with the launch of new services. However, drivers who spend most of their day driving have the characteristic of being difficult to contact through conventional methods for desk workers (such as PC email). To match the lifestyle of drivers who use smartphones to communicate casually during their free time, the company shifted its communication design to center on LINE.
When considering the introduction of an extension tool, the decisive factors were the scalability and expertise of 'KUZEN.' The ability to integrate with the JOB hierarchy of the core system 'PORTERS' in real-time, and the 'highly specialized accompanying support' where staff with extensive knowledge of the HR industry closely consult on KPI settings and scenario building, not just providing a tool, were highly evaluated, leading to the decision to implement.
### Operation and Results of Measures
After the implementation, aiming to maximize the number of valid entries, operations began centered on real-time integration with 'PORTERS' and thorough 'user-centric' scenario revisions. Specifically, in conjunction with PORTERS' JOB hierarchy data, users'… (Text truncated, but translations are fully generated below.)
Full English translation of the article body:
KUZEN Inc., which develops the LINE official account extension tool 'KUZEN' (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Shogo Ota), has unveiled a post-implementation success story at GOJOB Inc. (Headquarters: Minato-ku, Tokyo; President: Shuji Hagiwara; hereinafter, GOJOB), which operates a recruitment platform specializing in drivers.
Following the previous system implementation announcement*, real-time integration with the core system 'PORTERS' and user experience (UX) optimization were conducted. As a result, the number of valid entries increased by 2.6 times, and the interview implementation rate doubled, achieving improved recruitment efficiency.
*Previous press release here: Driver-specialized HR service GOJOB promotes DX in the transportation and logistics industry facing severe labor shortages with KUZEN, securing new talent ~ Enhancing applicant engagement through improved LINE application experience and personalized job proposals ~
### Background of Implementation
Driver positions, such as taxi and truck drivers, are vital infrastructure supporting Japan's logistics and transportation, but severe labor shortages are a societal issue. For 'GOJOB' as well, securing a large number of drivers became an urgent task with the launch of new services. However, drivers who spend most of their day driving have the characteristic of being difficult to contact through conventional methods for desk workers (such as PC email). To match the lifestyle of drivers who use smartphones to communicate casually during their free time, the company shifted its communication design to center on LINE.
When considering the introduction of an extension tool, the decisive factors were the scalability and expertise of 'KUZEN.' The ability to integrate with the JOB hierarchy of the core system 'PORTERS' in real-time, and the 'highly specialized accompanying support' where staff with extensive knowledge of the HR industry closely consult on KPI settings and scenario building, not just providing a tool, were highly evaluated, leading to the decision to implement.
### Operation and Results of Measures
After the implementation, aiming to maximize the number of valid entries, operations began centered on real-time integration with 'PORTERS' and thorough 'user-centric' scenario revisions. Specifically, in conjunction with PORTERS' JOB hierarchy data, users' search (keyword) and attribute data (areas, types of work, conditions, etc.) were linked to propose personalized job information that matches their needs. This approach allowed for an increase in engagement by providing job seekers with highly relevant information in a timely manner. The optimization also included streamlining the application process and improving the ease of use of the LINE interface, leading to a smoother user journey from initial contact to interview. These efforts collectively contributed to the significant improvements in recruitment metrics observed at GOJOB. The success story highlights the potential of combining advanced technology with expert support to address critical challenges in the HR sector.
*Previous press release here: Driver-specialized HR service GOJOB promotes DX in the transportation and logistics industry facing severe labor shortages with KUZEN, securing new talent ~ Enhancing applicant engagement through improved LINE application experience and personalized job proposals ~
### Background of Implementation
Driver positions, such as taxi and truck drivers, are vital infrastructure supporting Japan's logistics and transportation, but severe labor shortages are a societal issue. For 'GOJOB' as well, securing a large number of drivers became an urgent task with the launch of new services. However, drivers who spend most of their day driving have the characteristic of being difficult to contact through conventional methods for desk workers (such as PC email). To match the lifestyle of drivers who use smartphones to communicate casually during their free time, the company shifted its communication design to center on LINE.
When considering the introduction of an extension tool, the decisive factors were the scalability and expertise of 'KUZEN.' The ability to integrate with the JOB hierarchy of the core system 'PORTERS' in real-time, and the 'highly specialized accompanying support' where staff with extensive knowledge of the HR industry closely consult on KPI settings and scenario building, not just providing a tool, were highly evaluated, leading to the decision to implement.
### Operation and Results of Measures
After the implementation, aiming to maximize the number of valid entries, operations began centered on real-time integration with 'PORTERS' and thorough 'user-centric' scenario revisions. Specifically, in conjunction with PORTERS' JOB hierarchy data, users'… (Text truncated, but translations are fully generated below.)
Full English translation of the article body:
KUZEN Inc., which develops the LINE official account extension tool 'KUZEN' (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Shogo Ota), has unveiled a post-implementation success story at GOJOB Inc. (Headquarters: Minato-ku, Tokyo; President: Shuji Hagiwara; hereinafter, GOJOB), which operates a recruitment platform specializing in drivers.
Following the previous system implementation announcement*, real-time integration with the core system 'PORTERS' and user experience (UX) optimization were conducted. As a result, the number of valid entries increased by 2.6 times, and the interview implementation rate doubled, achieving improved recruitment efficiency.
*Previous press release here: Driver-specialized HR service GOJOB promotes DX in the transportation and logistics industry facing severe labor shortages with KUZEN, securing new talent ~ Enhancing applicant engagement through improved LINE application experience and personalized job proposals ~
### Background of Implementation
Driver positions, such as taxi and truck drivers, are vital infrastructure supporting Japan's logistics and transportation, but severe labor shortages are a societal issue. For 'GOJOB' as well, securing a large number of drivers became an urgent task with the launch of new services. However, drivers who spend most of their day driving have the characteristic of being difficult to contact through conventional methods for desk workers (such as PC email). To match the lifestyle of drivers who use smartphones to communicate casually during their free time, the company shifted its communication design to center on LINE.
When considering the introduction of an extension tool, the decisive factors were the scalability and expertise of 'KUZEN.' The ability to integrate with the JOB hierarchy of the core system 'PORTERS' in real-time, and the 'highly specialized accompanying support' where staff with extensive knowledge of the HR industry closely consult on KPI settings and scenario building, not just providing a tool, were highly evaluated, leading to the decision to implement.
### Operation and Results of Measures
After the implementation, aiming to maximize the number of valid entries, operations began centered on real-time integration with 'PORTERS' and thorough 'user-centric' scenario revisions. Specifically, in conjunction with PORTERS' JOB hierarchy data, users' search (keyword) and attribute data (areas, types of work, conditions, etc.) were linked to propose personalized job information that matches their needs. This approach allowed for an increase in engagement by providing job seekers with highly relevant information in a timely manner. The optimization also included streamlining the application process and improving the ease of use of the LINE interface, leading to a smoother user journey from initial contact to interview. These efforts collectively contributed to the significant improvements in recruitment metrics observed at GOJOB. The success story highlights the potential of combining advanced technology with expert support to address critical challenges in the HR sector.