KURAND Launches 'Give Me Your Paw Prints!' Project to Feature Pet Paws on Liquor Labels
Starting May 22, 2026, KURAND Co., Ltd. has launched the 'Give Me Your Paw Prints!' campaign on its online liquor store, 'KURAND.' The project creates original liquor labels using customer-submitted pet paw photos, with a portion of proceeds donated to animal welfare organizations.
📋 Article Processing Timeline
- 📰 Published: May 23, 2026 at 02:10
- 🔍 Collected: May 22, 2026 at 17:31
- 🤖 AI Analyzed: May 23, 2026 at 06:26 (12h 54m after Collected)
## Overview of the 'Give Me Your Paw Prints!' Project
KURAND Co., Ltd. (based in Adachi Ward, Tokyo) has announced the start of the 'Give Me Your Paw Prints!' project on its online store, 'KURAND,' effective May 22, 2026.
This initiative invites pet owners across Japan to submit photos of their cats' and dogs' paw prints. These photos will be collaged to design original liquor labels for new products. Participants whose photos are selected for the label will receive one bottle of either plum wine or fruit wine as a gift.
### Project Details
- Campaign Period: May 22, 2026 – June 15, 2026 (1:00 PM)
- Expected Delivery: Late July 2026 onwards
- Charity: A portion of the proceeds from subsequent order-based sales will be donated to animal welfare organizations.
### Important Notes
- Customers are responsible for shipping costs (free for orders totaling 5,500 yen or more).
- All rights to the submitted photos will be transferred to KURAND Co., Ltd.
- Minors are prohibited from participating.
The online liquor store 'KURAND' offers over 500 types of original craft beverages, including sake, fruit wine, and plum wine.
KURAND Co., Ltd. (based in Adachi Ward, Tokyo) has announced the start of the 'Give Me Your Paw Prints!' project on its online store, 'KURAND,' effective May 22, 2026.
This initiative invites pet owners across Japan to submit photos of their cats' and dogs' paw prints. These photos will be collaged to design original liquor labels for new products. Participants whose photos are selected for the label will receive one bottle of either plum wine or fruit wine as a gift.
### Project Details
- Campaign Period: May 22, 2026 – June 15, 2026 (1:00 PM)
- Expected Delivery: Late July 2026 onwards
- Charity: A portion of the proceeds from subsequent order-based sales will be donated to animal welfare organizations.
### Important Notes
- Customers are responsible for shipping costs (free for orders totaling 5,500 yen or more).
- All rights to the submitted photos will be transferred to KURAND Co., Ltd.
- Minors are prohibited from participating.
The online liquor store 'KURAND' offers over 500 types of original craft beverages, including sake, fruit wine, and plum wine.
FAQ
Are there any conditions for submitting paw photos?
Photos must feature the paw prints of your pet cat or dog. Multiple submissions are allowed, but limited to one bottle per person.
Can I choose the type of alcohol?
Yes, you can choose from plum wine (umeshu) or fruit wine.
Is there a shipping fee?
You are responsible for the shipping fee for the gift bottle. Shipping is free for orders over 5,500 yen.