General Sale Decided: The Ultimate Spice for Drinkers "Nomitomo" That Makes Snacks Shine, Now Available for Public Sale

KURAND Co., Ltd. announced the general sale of "Otsumami Spice Nomitomo," an ultimate spice for alcoholic beverages, which achieved 142% of its crowdfunding goal. It will be available from April 30, 2026, at 17:00 JST, on their online liquor store "KURAND."
新製品NQ 86/100出典:PR Times

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  • 📰 Published: May 1, 2026 at 02:55
  • 🔍 Collected: April 30, 2026 at 18:31
  • 🤖 AI Analyzed: April 30, 2026 at 21:34 (3h 2m after Collected)
KURAND Co., Ltd. (Head office: Adachi-ku, Tokyo; Representative Director: Yasuo Ogihara) is pleased to announce that "Otsumami Spice Nomitomo," a spice pursuing flavors that pair perfectly with alcoholic beverages, achieved 142% of its 300,000 yen target, totaling 426,100 yen (188 supporters), during the crowdfunding service "KuraFan!" conducted within their online liquor store "KURAND." General sales will commence on April 30, 2026 (Thursday) at 17:00 JST, on the online liquor store "KURAND" (https://kurand.jp/products/nomitomo_regular).

**Achieved 142% of Target Amount**
The pre-sale for "Otsumami Spice Nomitomo," a spice developed for alcoholic beverage pairings, which began on January 15, 2026 (Thursday) via the crowdfunding service "KuraFan!," concluded on February 12, 2026 (Thursday) at 24:59 JST. It successfully reached 142% of its 300,000 yen target, collecting a total of 426,100 yen, with support from 188 individuals.

**What is "Otsumami Spice Nomitomo"?**
"Otsumami Spice Nomitomo" is a new sensation of versatile spice developed with the concept of "a universal spice that completes a snack with just one sprinkle." Its greatest feature is the luxurious use of the rare spice "Magawo (Litsea Cubeba)" which is gaining attention from professional chefs. It offers a piercing refreshing aroma reminiscent of lemongrass and a stimulating tingle like sansho pepper. This unique flavor is concentrated into a single bottle. To use, simply "sprinkle a dash" over meat dishes, vegetables, or even commercial snack foods. It instantly enhances the umami of ingredients, transforming them into addictively delicious snacks that pair perfectly with alcohol. Regardless of the type of alcohol – beer, sours, sake, shochu – it accompanies any drink, elevating everyday home drinking moments into something special.

**Three Charms of "Otsumami Spice Nomitomo"**

**Uses the Phantom Spice "Magawo"**
Magawo (Litsea Cubeba) is a rare spice harvested only in parts of Taiwan and China. Its extremely limited distribution has earned it the name "phantom spice," and in recent years, it has attracted attention among professional chefs. It has a refreshing citrus aroma reminiscent of lemongrass and a stimulating tingle like sansho pepper. It enhances the inherent flavors of various ingredients like meat, fish, and vegetables without overpowering them, bringing out a deep aroma and umami. Nomitomo luxuriously uses this talked-about Magawo, making it a special blended spice that can only be tasted here.

**Pursuing Flavors for Alcohol Pairings, Blending 10 Types of Spices & Herbs**
This spice was developed by a long-established spice manufacturer with over 60 years of experience, leveraging their extensive knowledge to thoroughly pursue compatibility with alcohol. Ten carefully selected ingredients, such as umami-rich garlic and onion, and black pepper to tighten the flavor, were blended to complement Magawo. Furthermore, it achieves the ultimate flavor for alcohol pairings, with lemon acidity, an herbal aftertaste, and just the right amount of saltiness for snacking while drinking.

**Easy Snack Completion with Just One Sprinkle!**
Nomitomo is a convenient spice for when you want a delicious snack "without much effort." Simply sprinkle it over a wide range of ingredients, from items in your refrigerator like meat, vegetables, and tofu, to snack foods like potato chips, to create authentic, addictive snacks that go well with any alcoholic drink. Despite its ease of use, the sophisticated satisfaction of Magawo's aroma enriches your daily home drinking experience.

**How to Enjoy "Otsumami Spice Nomitomo"**

**Chicken Grill That Makes You Reach for Another Drink**
Sprinkle "Nomitomo" over chicken thighs grilled until golden brown with butter. The savory aroma of the chicken skin combines with Magawo's refreshing scent, spreading rich umami. It's a classic snack that will make any drink flow freely.

**Spicy Fish Meunière**
Simply sprinkle "Nomitomo" over grilled salmon or white fish. The spice's crispness adds to the umami of the seafood. It pairs perfectly with white wine and highballs.

**Addictive Fried Chicken**
Finish freshly fried chicken with a sprinkle of "Nomitomo" to highlight the meat's umami with Magawo's refreshing notes. Adding mayonnaise mixed with "Nomitomo" further enhances the indulgence.

**Spicy Potato Chips**
Sprinkle over your usual potato chips to transform them into a sophisticated snack. It's a snack where you can directly experience the aroma and umami of Magawo.

**Product Overview**

**[Otsumami Spice Nomitomo]**

* Product Type: Food
* Capacity: 95g
* Ingredients: Salt (domestically produced), Magawo, Garlic, Onion, Red Chili Pepper, Vegetable Seasoning, Black Pepper, Lemon Powder, Ginger, Coriander, etc.

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