KURAND Launches "Shiba no Ongaeshi" Project to Support Rescue Dog Activities Through Alcohol Sales
KURAND Co., Ltd. announced the launch of its "Shiba no Ongaeshi" project on its online sake shop "Kurand" from April 28, 2026. This project aims to support rescue dog activities by donating a portion of the sales from special Shiba Inu-themed liqueurs to NPO Lifeboat for Dogs and Cats. The project features unique liqueurs named after popular Shiba Inu names and a low-alcohol design, encouraging broad participation.
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- 📰 Published: April 29, 2026 at 02:18
- 🔍 Collected: April 28, 2026 at 18:02
- 🤖 AI Analyzed: April 28, 2026 at 18:05 (3 min after Collected)
KURAND Co., Ltd. (Headquarters: Adachi-ku, Tokyo; Representative Director: Yasuo Ogihara) will launch the "Shiba no Ongaeshi" (Shiba's Gratitude) project, which supports rescue dog activities by drinking delicious alcohol, on its online sake shop "Kurand" from 5:00 PM on Tuesday, April 28, 2026. (https://kurand.jp/products/shiba-ongaeshi)
About the "Shiba no Ongaeshi" Project
The "Shiba no Ongaeshi" project was born from the desire to create a system to help rescue dogs by drinking alcohol. If you purchase "Shiba no Ongaeshi" during the project period, a portion of the sales will be donated to rescue dog activities. This project is not just about making alcohol, but also about creating a "mechanism" that can continuously support Shiba Inus.
Charms of "Shiba no Ongaeshi"
① Liqueurs named after Shiba Inus: Sakura, Momo, Yuzu
Using three luxurious ingredients named "Sakura," "Momo," and "Yuzu," which are always at the top of Shiba Inu name rankings, the project expresses the Shiba Inu culture itself as a flavor. You can enjoy the gentle sweetness of a peach base, the elegant lingering aroma of cherry blossoms, and the refreshing scent of yuzu that tightens the whole taste.
② Finished with original wine from a winery protected by a Shiba Inu
Shirahane Jozo, the manufacturer of "Shiba no Ongaeshi," located in Katsunuma-cho, Koshu City, Yamanashi Prefecture, has "Yuri-chan," a Shiba Inu who is the third-generation winery dog. The red wine carefully crafted by people who protect and love Shiba Inus was used for this alcohol. Knowing the faces of the producers and seeing the Shiba Inu next to them allows you to enjoy the product with peace of mind.
③ Gentle low-alcohol design that allows anyone to express their "love for Shiba Inus"
To allow even those who "don't drink much alcohol but want to support Shiba Inus because they love them" to join this circle of support, the alcohol content is set low at 6%. This light liqueur can be enjoyed casually like a dessert, not only by alcohol lovers but also by those who usually don't drink much.
About the Donation Recipient
A portion of the sales from this project will be donated to "NPO Lifeboat for Dogs and Cats." "NPO Lifeboat for Dogs and Cats" is a rescue-specialized shelter for dogs and cats from public health centers. They have been active for over 20 years and have a track record of finding foster homes for over 20,000 animals. Your delicious glass of "Shiba no Ongaeshi" will lead to concrete support so that as many dogs as possible can meet new warm families and live out their lives.
https://www.lifeboat.or.jp/
Product Overview
【Shiba no Ongaeshi】
・Product Type: Liqueur
・Alcohol Content: 6%
・Volume: 500ml
・Manufacturer: Shirayuri Jozo (Yamanashi Prefecture)
＜Plan List＞
Shiba no Ongaeshi: 2,990 yen (tax included)
[Early Bird] Shiba no Ongaeshi: 2,990 yen (tax included)
[Super Early Bird] Shiba no Ongaeshi: 2,990 yen (tax included)
Shiba no Ongaeshi 2-bottle set: 5,980 yen (tax included)
[Early Bird] Shiba no Ongaeshi 2-bottle set: 5,980 yen (tax included)
Shiba no Ongaeshi 3-bottle set: 8,970 yen (tax included)
Shiba no Ongaeshi + Shiba Inu Label Alcohol 2-bottle set: 8,970 yen (tax included)
Shiba no Ongaeshi + Dog Sake Complete Set: 11,960 yen (tax included)
Shiba no Ongaeshi + Kyohishiba: 5,480 yen (tax included)
Shiba no Ongaeshi + Shiba Inu Wine Sakura: 6,480 yen (tax included)
Shiba no Ongaeshi + Dog Sake - Cherry and Rose Alcohol: 5,980 yen (tax included)
Shiba no Ongaeshi + Owabeer Yurayura Glass - Gokusuku: 3,980 yen (tax included)
[Peach Sake Tasting Set] Shiba no Ongaeshi + Exclusive Peach Sake (not normally sold): 11,790 yen (tax included)
＜Overview＞
・Product Name: Shiba no Ongaeshi
・Sales Period: April 28, 2026 (Tue) - May 26, 2026 (Tue) 24:59
・Shipping Time: Scheduled to ship sequentially from early July 2026
・Sales Method: Crowdfunding service "Crafun!"
・Project Details: https://kurand.jp/products/shiba-ongaeshi
Online Sake Shop "Kurand"
Kurand (KURAND) is an online sake shop that opens up the world of craft sake. All over 500 types of carefully selected craft sake are original products that can only be purchased here at Kurand. It is a shop where new encounters with craft sake of all genres, such as Japanese sake, plum wine, fruit wine, shochu, craft beer, and wine, are born.
Official HP: https://kurand.jp
About the "Shiba no Ongaeshi" Project
The "Shiba no Ongaeshi" project was born from the desire to create a system to help rescue dogs by drinking alcohol. If you purchase "Shiba no Ongaeshi" during the project period, a portion of the sales will be donated to rescue dog activities. This project is not just about making alcohol, but also about creating a "mechanism" that can continuously support Shiba Inus.
Charms of "Shiba no Ongaeshi"
① Liqueurs named after Shiba Inus: Sakura, Momo, Yuzu
Using three luxurious ingredients named "Sakura," "Momo," and "Yuzu," which are always at the top of Shiba Inu name rankings, the project expresses the Shiba Inu culture itself as a flavor. You can enjoy the gentle sweetness of a peach base, the elegant lingering aroma of cherry blossoms, and the refreshing scent of yuzu that tightens the whole taste.
② Finished with original wine from a winery protected by a Shiba Inu
Shirahane Jozo, the manufacturer of "Shiba no Ongaeshi," located in Katsunuma-cho, Koshu City, Yamanashi Prefecture, has "Yuri-chan," a Shiba Inu who is the third-generation winery dog. The red wine carefully crafted by people who protect and love Shiba Inus was used for this alcohol. Knowing the faces of the producers and seeing the Shiba Inu next to them allows you to enjoy the product with peace of mind.
③ Gentle low-alcohol design that allows anyone to express their "love for Shiba Inus"
To allow even those who "don't drink much alcohol but want to support Shiba Inus because they love them" to join this circle of support, the alcohol content is set low at 6%. This light liqueur can be enjoyed casually like a dessert, not only by alcohol lovers but also by those who usually don't drink much.
About the Donation Recipient
A portion of the sales from this project will be donated to "NPO Lifeboat for Dogs and Cats." "NPO Lifeboat for Dogs and Cats" is a rescue-specialized shelter for dogs and cats from public health centers. They have been active for over 20 years and have a track record of finding foster homes for over 20,000 animals. Your delicious glass of "Shiba no Ongaeshi" will lead to concrete support so that as many dogs as possible can meet new warm families and live out their lives.
https://www.lifeboat.or.jp/
Product Overview
【Shiba no Ongaeshi】
・Product Type: Liqueur
・Alcohol Content: 6%
・Volume: 500ml
・Manufacturer: Shirayuri Jozo (Yamanashi Prefecture)
＜Plan List＞
Shiba no Ongaeshi: 2,990 yen (tax included)
[Early Bird] Shiba no Ongaeshi: 2,990 yen (tax included)
[Super Early Bird] Shiba no Ongaeshi: 2,990 yen (tax included)
Shiba no Ongaeshi 2-bottle set: 5,980 yen (tax included)
[Early Bird] Shiba no Ongaeshi 2-bottle set: 5,980 yen (tax included)
Shiba no Ongaeshi 3-bottle set: 8,970 yen (tax included)
Shiba no Ongaeshi + Shiba Inu Label Alcohol 2-bottle set: 8,970 yen (tax included)
Shiba no Ongaeshi + Dog Sake Complete Set: 11,960 yen (tax included)
Shiba no Ongaeshi + Kyohishiba: 5,480 yen (tax included)
Shiba no Ongaeshi + Shiba Inu Wine Sakura: 6,480 yen (tax included)
Shiba no Ongaeshi + Dog Sake - Cherry and Rose Alcohol: 5,980 yen (tax included)
Shiba no Ongaeshi + Owabeer Yurayura Glass - Gokusuku: 3,980 yen (tax included)
[Peach Sake Tasting Set] Shiba no Ongaeshi + Exclusive Peach Sake (not normally sold): 11,790 yen (tax included)
＜Overview＞
・Product Name: Shiba no Ongaeshi
・Sales Period: April 28, 2026 (Tue) - May 26, 2026 (Tue) 24:59
・Shipping Time: Scheduled to ship sequentially from early July 2026
・Sales Method: Crowdfunding service "Crafun!"
・Project Details: https://kurand.jp/products/shiba-ongaeshi
Online Sake Shop "Kurand"
Kurand (KURAND) is an online sake shop that opens up the world of craft sake. All over 500 types of carefully selected craft sake are original products that can only be purchased here at Kurand. It is a shop where new encounters with craft sake of all genres, such as Japanese sake, plum wine, fruit wine, shochu, craft beer, and wine, are born.
Official HP: https://kurand.jp