KURAND Launches 'Kifusake' (Donation Sake) Project: Enjoy Drinking While Supporting Social Causes
KURAND Inc. has introduced 'Kifusake,' a charity project where a portion of sales from specific craft spirits is donated to support organizations. The inaugural theme focuses on rescue dog support through dog-labeled bottles.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 02:00
- 🔍 Collected: April 7, 2026 at 17:30
- 🤖 AI Analyzed: April 7, 2026 at 18:54 (1h 23m after Collected)
KURAND Inc. (Headquarters: Adachi-ku, Tokyo; CEO: Yasuro Ogihara) has launched a charity sales initiative titled 'Kifusake' (Donation Sake) at its online liquor store, 'KURAND,' starting Tuesday, April 7, 2026, at 5:00 PM. This project donates a portion of the proceeds from target products to organizations in need of support. (URL: https://kurand.jp/pages/kifusake)
### About 'Kifusake'
'Kifusake' is a new charity project that allows consumers to contribute to society while enjoying alcohol. When you purchase target beverages within the specified period, a portion of the sales is donated to social contribution activities or organizations requiring assistance. This project was born from the desire to connect the daily pleasure of choosing and drinking alcohol with the power to support those in need around the world and create a better future. The target products are not fixed and will alternate irregularly to broaden the circle of various types of support.
### Project Purpose and Background
Under the mission 'to create new value in alcohol and deliver joy, richness, and happiness to the lives of all people around the world,' KURAND has delivered a wide variety of drinks in collaboration with breweries nationwide. The 'Kifusake' initiative aims to circulate the 'power to enrich the heart' possessed by luxury items like alcohol back into solving social issues. Starting with this initiative, the company intends to continue support activities through alcoholic beverages and strive to create a system that leads to a better future.
### The First Theme: 'Rescue Dog Support'
From April 7 to June 8, 2026, the project will specifically feature 'dog-labeled' alcoholic beverages. A portion of sales during this period will be donated to rescue dog support organizations to save the lives of dogs who have lost their owners due to various circumstances. Eligible products include limited 'Kifusake' sets prepared specifically for this project, as well as all 'dog-label' items listed on the special campaign page.
**[Limited Edition Sets]**
- [Kifusake] Nikukyu (Paw) Beer and Selectable Dog Beer Set: 1,880 yen (tax included)
- [Kifusake] Shiba Inu Label Sake and Black Tea Set: 4,340 yen (tax included)
- [Kifusake] Pomeranian Label Sake 2-Bottle Set: 2,880 yen (tax included)
- [Kifusake] Corgi Label Sake 2-Bottle Set: 2,880 yen (tax included)
### About Online Liquor Store 'KURAND'
KURAND is an online liquor store that opens up the world of craft spirits. All of the more than 500 types of meticulously crafted spirits are original products that can only be purchased here at KURAND. It is a shop where you can discover new encounters with craft spirits of all genres, including sake, plum wine, fruit wine, shochu, craft beer, and wine.
Official Website: https://kurand.jp
### About 'Kifusake'
'Kifusake' is a new charity project that allows consumers to contribute to society while enjoying alcohol. When you purchase target beverages within the specified period, a portion of the sales is donated to social contribution activities or organizations requiring assistance. This project was born from the desire to connect the daily pleasure of choosing and drinking alcohol with the power to support those in need around the world and create a better future. The target products are not fixed and will alternate irregularly to broaden the circle of various types of support.
### Project Purpose and Background
Under the mission 'to create new value in alcohol and deliver joy, richness, and happiness to the lives of all people around the world,' KURAND has delivered a wide variety of drinks in collaboration with breweries nationwide. The 'Kifusake' initiative aims to circulate the 'power to enrich the heart' possessed by luxury items like alcohol back into solving social issues. Starting with this initiative, the company intends to continue support activities through alcoholic beverages and strive to create a system that leads to a better future.
### The First Theme: 'Rescue Dog Support'
From April 7 to June 8, 2026, the project will specifically feature 'dog-labeled' alcoholic beverages. A portion of sales during this period will be donated to rescue dog support organizations to save the lives of dogs who have lost their owners due to various circumstances. Eligible products include limited 'Kifusake' sets prepared specifically for this project, as well as all 'dog-label' items listed on the special campaign page.
**[Limited Edition Sets]**
- [Kifusake] Nikukyu (Paw) Beer and Selectable Dog Beer Set: 1,880 yen (tax included)
- [Kifusake] Shiba Inu Label Sake and Black Tea Set: 4,340 yen (tax included)
- [Kifusake] Pomeranian Label Sake 2-Bottle Set: 2,880 yen (tax included)
- [Kifusake] Corgi Label Sake 2-Bottle Set: 2,880 yen (tax included)
### About Online Liquor Store 'KURAND'
KURAND is an online liquor store that opens up the world of craft spirits. All of the more than 500 types of meticulously crafted spirits are original products that can only be purchased here at KURAND. It is a shop where you can discover new encounters with craft spirits of all genres, including sake, plum wine, fruit wine, shochu, craft beer, and wine.
Official Website: https://kurand.jp
FAQ
How much of the 'Kifusake' sales go to charity?
A portion of the sales from target products is donated. For the first round, the funds go to rescue dog support organizations.
Which products are eligible for the donation project?
From April 7 to June 8, 2026, alcohol with dog-themed labels and specific limited sets listed on the special page are eligible.
Who is the recipient of the donations?
The first round focuses on rescue dog support groups that save dogs who have lost their owners.