Mother's Day Project: Kuradashi Recruits Free Monitors for Asahi Group Foods' High-Performance All-in-One Gel "Suhada Shizuku Rich Gel"

Kuradashi Co., Ltd. (Head office: Shinagawa-ku, Tokyo; CEO: Kohei Kawamura; hereinafter "Kuradashi"), which operates the social good market "Kuradashi," will collaborate with Asahi Group Foods Co., Ltd. (Head office: Sumida-ku, Tokyo; President: Hiroshi Kawahara; hereinafter "Asahi Group Foods") to implement a special monitor program to support mothers raising children, in conjunction with Mother's Day. Through this initiative, to provide "time to care for themselves" to busy mothers, we will recruit up to 200 monitors for the high-performance all-in-one gel "Suhada Shizuku Rich Gel" (Product name: Suhada Shizuku Gel Sa [Quasi-drug]), and provide the product to all monitors free of charge. By utilizing the occasion of Mother's Day, we aim to foster familiarity with the brand and propose a relaxed skincare experience even in busy schedules. ・Details here: https://kuradashi.jp/pages/richgel-mothers-day

What is "Suhada Shizuku Rich Gel"? "Suhada Shizuku" is a skincare series developed by Asahi Group Foods that contains placenta extract (quasi-drug/active ingredient, cosmetic/moisturizing ingredient). Among these, "Suhada Shizuku Rich Gel" is a high-performance all-in-one gel that offers whitening (*1) care and reduces the appearance of dry fine lines (*2). It has 5 functions in one product: toner, serum, milky lotion, cream, and pack effect, and is formulated with 8 luxurious moisturizing ingredients. Hyaluronic acid (*3) and pack effect ingredient Sericin (*3) adhere tightly with a double effect, designed to enhance the pack-like feeling that prevents moisture from escaping the skin. It is a product that can be easily used even by those who cannot spend enough time on daily skincare, offering moist and luxurious hydration that maintains skin moisture.

▽ About the product ・Product name: Suhada Shizuku Gel Sa [Quasi-drug] ・Brand site: https://www.asahi-gf.co.jp/special/shizuku/rich.html *1 Whitening: Suppresses melanin production, prevents spots and freckles. *2 Efficacy evaluation test completed. *3 Moisturizing ingredient.

Background of the Sampling Initiative Kuradashi, which advocates the mission "Good business brings future fruit," has provided sampling solutions that convey the thoughts behind products, the appeal of companies, and brand value, fostering fans. Previously, "Suhada Shizuku Rich Gel" has been sampled at hot spring facilities, maternity hospitals, and nurseries. In a monitor program conducted in December 2025 (*4), 85% of users responded with "highly satisfied/satisfied" regarding "time-saving and simplicity." It was particularly highly evaluated in time-constrained situations such as "rushed time after bathing," "when tired before sleep," and "busy mornings" (*5), proving its high affinity with the lifestyles of parents raising children. Against this background, with the desire to further enhance recognition as a "brand supporting mothers" and to allow more families raising children to directly experience the product's appeal, we are implementing this monitor program in conjunction with Mother's Day. *4 Reference: Press Release "Kuradashi Recruits 150 Free Monitors for Asahi Group Foods' High-Performance All-in-One Gel \"Suhada Shizuku Rich Gel\" - Providing a simple and sustainable skincare experience for busy mothers -" *5 Monitor's post-trial questionnaire: ・Implementation period: February 9, 2026 (Mon) - February 20, 2026 (Fri) ・Number of respondents: 149 people (mainly parents raising preschoolers) ・Survey content: ・Actual skin feeling after 1 month of continuous use ・Usability and changes in busy daily life ・Other opinions and requests for the brand

Recruiting up to 200 monitors for "Suhada Shizuku Rich Gel" This monitor program targets individuals who have never used "Suhada Shizuku Rich Gel" and are currently raising preschoolers, recruiting up to 200 monitors. Monitors will be asked to cooperate by answering a questionnaire regarding changes before and after using "Suhada Shizuku Rich Gel."

▽ Recruitment Overview ・Monitor recruitment period: May 7, 2026 (Thu) 00:00 - May 17, 2026 (Sun) 23:59 ・Monitor participation period: 1 month from product arrival ・Number of monitors recruited: Up to 200 people

▽ Recruitment Requirements (all must be met) ・Never used "Suhada Shizuku Rich Gel" and currently has preschoolers. ・Resides in Japan. ・Willing to cooperate with continuous use and post-survey after product arrival.

▽ Product Provision ・"Suhada Shizuku Rich Gel 100g" will be provided free of charge only to those who meet the above requirements and cooperate as a monitor.