[Mother's Day Project] Kuradashi and Asahi Group Foods Recruit Free Monitors for High-Performance All-in-One Gel "Suhada Shizuku Rich Gel"

Kuradashi Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and CEO: Kohei Kawamura; hereinafter "Kuradashi"), which operates the social good market "Kuradashi," will collaborate with Asahi Group Foods Ltd. (Headquarters: Sumida-ku, Tokyo; Representative Director and President: Hiroshi Kawahara; hereinafter "Asahi Group Foods") to implement a special monitor program to support mothers raising children, in conjunction with Mother's Day.

Through this initiative, to provide "time for self-care" to busy mothers, we will recruit up to 200 monitors for the high-performance all-in-one gel "Suhada Shizuku Rich Gel" (Product name: Suhada Shizuku Gel Sa [Quasi-drug]), and provide the product to all monitors free of charge.

Through the occasion of Mother's Day, we aim to foster familiarity with the brand and propose a relaxing skincare experience even amidst busy schedules.

・Details here: https://kuradashi.jp/pages/richgel-mothers-day

■ What is "Suhada Shizuku Rich Gel"?

"Suhada Shizuku" is a skincare series developed by Asahi Group Foods, formulated with placenta extract (quasi-drug/active ingredient, cosmetic/moisturizing ingredient). Among them, "Suhada Shizuku Rich Gel" is a high-performance all-in-one gel that provides whitening (*1) care and makes dry fine lines less noticeable (*2). With a single product, it offers five functions: lotion, serum, milky lotion, cream, and pack effect, and is formulated with a luxurious blend of eight moisturizing ingredients. Hyaluronic acid (*3) and pack effect ingredient sericin (*3) adhere tightly in a double layer, enhancing the pack-like sensation that locks in skin moisture. It is a product that can be easily used by those who cannot spend enough time on daily skincare, maintaining skin moisture and providing rich, luxurious hydration.

▽ About the product

・Product name: Suhada Shizuku Gel Sa [Quasi-drug]

・Brand website: https://www.asahi-gf.co.jp/special/shizuku/rich.html

*1 Whitening: Suppresses melanin production, preventing spots and freckles

*2 Efficacy evaluation tested

*3 Moisturizing ingredient

■ Background of the Sampling Initiative

Kuradashi, with its mission of "Bringing fruit to the future with good business," has provided sampling solutions that convey the thoughts behind products, the appeal of companies, and brand value, fostering fans.

Previously, "Suhada Shizuku Rich Gel" has been sampled at hot spring facilities, maternity hospitals, and nurseries. In a monitor program conducted in December 2025 (*4), 85% of users responded with "very satisfied/satisfied" regarding "time-saving and simplicity." It was highly evaluated in time-constrained situations such as "busy time after bathing," "when tired before sleep," and "busy mornings" (*5), proving its high affinity with the lifestyle of child-rearing generations.

Based on this background, with the desire to further enhance recognition as a "brand that supports mothers" and allow more child-rearing households to directly experience the product's appeal, we are implementing this monitor program in conjunction with Mother's Day.

*4 Reference: Press Release "Kuradashi and Asahi Group Foods Recruit 150 Free Monitors for High-Performance All-in-One Gel 'Suhada Shizuku Rich Gel' ~Providing an easy and sustainable skincare experience for busy moms~"

*5 Monitor trial survey:

・Implementation period: February 9 (Mon) - February 20 (Fri), 2026

・Number of respondents: 149 (mainly child-rearing generations raising preschool children)

・Survey content:

　・Skin sensation after continuous use for one month
　・Usability and changes in busy daily life
　・Other opinions and requests for the brand

■ Recruiting up to 200 monitors for "Suhada Shizuku Rich Gel"

For this monitor program, we are recruiting up to 200 monitors who have not used "Suhada Shizuku Rich Gel" before and are currently raising children. Monitors will be asked to cooperate in answering a survey regarding changes before and after using "Suhada Shizuku Rich Gel."

▽ Recruitment Overview

・Monitor recruitment period: May 7 (Thu), 2026, 00:00 - May 17 (Sun), 23:59

・Monitor participation period: One month from product arrival

・Number of monitors recruited: Up to 200 people

▽ Application requirements (all of the following are mandatory)

・Those who have not used "Suhada Shizuku Rich Gel" before and currently have preschool-aged children

・Residents of Japan

・Those who can cooperate with continuous use and a post-survey after product arrival

▽ Product provision

・"Suhada Shizuku Rich Gel 100g" will be provided free of charge only to those who meet the above requirements and cooperate as monitors.