Kuradashi Holds Golden Week Campaign Offering Imported Beer and Wine at Up to an Additional 20% Off Regular Prices
Kuradashi is launching a Golden Week campaign offering imported beer and wine at up to 20% off. This initiative addresses the depreciating yen and rising prices, food waste issues, and caters to the increasing demand for at-home consumption during GW, combining social contribution with economic value.
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- 📰 Published: May 1, 2026 at 00:00
- 🔍 Collected: April 30, 2026 at 15:32
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Kuradashi Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and CEO: Kohei Kawamura), which operates the social good market "Kuradashi," will hold a special Golden Week (GW) campaign offering imported beer and wine at up to an additional 20% off, starting from April 30th (Thursday) on "Kuradashi."
Even during this long holiday period, as more people are "staying at home" due to the record-high yen depreciation and rising prices, we aim to simultaneously reduce food loss and create opportunities for holiday refreshment by offering imported alcoholic beverages at risk of disposal at a great price.
- Phase 1: Early Summer Beer Feature (April 30th - May 4th)
https://kuradashi.jp/pages/beer_fair
- Phase 2: Special Liquor Market (May 5th - May 8th)
https://kuradashi.jp/pages/tokusenichi
■ Background of the Campaign
This year's Golden Week will be up to 12 consecutive holidays. According to a survey by Japan Information Co., Ltd. (*1), approximately 50% of respondents said they would "spend GW at home," and "alcoholic beverages" were chosen as the number one item on their purchase list for home enjoyment, indicating a growing need to "enjoy a high-quality holiday at an affordable price."
Against this backdrop, Kuradashi will hold a campaign starting April 30th, offering popular imported beer and wine at special GW-limited prices.
We aim to solve two social issues—"rising prices" due to the record-high yen depreciation and "food loss of imported beverages" due to difficulties in demand forecasting—through a playful experience of "overseas travel from your refrigerator." Our goal is to create a positive cycle where enjoying delicious international alcoholic beverages with loved ones without hesitation directly leads to food loss reduction.
*1 Source: Japan Information Co., Ltd. "Survey on GW Plans and Consumption Awareness/Behavior"
■ Campaign Overview
① Phase 1: Early Summer Beer Feature
We have gathered a lineup centered on imported beers from around the world, perfect for enjoying a refreshing taste during the upcoming season. Products that could no longer be sold at retailers due to reasons such as approaching expiration dates or business practices will be offered at special prices tailored for the GW period.
- Campaign Period: April 30th, 2026 (Thursday) - May 4th, 2026 (Monday)
- Special Page: https://kuradashi.jp/pages/beer_fair
- Benefit: Distribution of coupons for up to 20% off purchases.
② Phase 2: Special Liquor Market
In line with the latter half of GW, when relatives and friends gather, we have carefully selected a wide variety of wine sets and tasting selections. During this period, "additional coupons" will be available for use on top of Kuradashi's regular prices.
- Campaign Period: May 5th, 2026 (Tuesday) - May 8th, 2026 (Friday)
- Special Page: https://kuradashi.jp/pages/tokusenichi
- Benefit: Distribution of coupons for an additional 15% off regular prices.
Moving forward, Kuradashi will continue to aim to be a "Social Growth Company" that brings a tangible impact to society, the environment, and the economy, by transforming various social issues, including food loss reduction, into value.
Kuradashi Food: Creating a large circle of food loss reduction.
With the operation of the social good market "Kuradashi" at its core, we are deeply involved in all processes of the supply chain, from upstream to downstream. Going beyond the framework of traditional e-commerce, we aim to become an infrastructure for a "good food industry" where food loss reduction circulates, by working together with food manufacturers on inventory management and logistics strategies.
URL: https://corp.kuradashi.jp/food/
What is "Kuradashi," the social good market where everyone benefits from fun shopping?
Kuradashi is a social good market where everyone benefits from fun shopping.
Aimed at reducing food loss, we sell products, such as food that is still edible but at risk of being discarded, at discounted prices.
Furthermore, a portion of our sales is used for donations to various social contribution organizations engaged in environmental protection and disaster relief, as well as the Kuradashi Fund, supporting all 17 SDGs goals.
Fun and advantageous shopping leads to positive social impact. We are creating such a completely new social good market.
URL: https://www.kuradashi.jp/
About Kuradashi Co., Ltd.
Representative Name: Kohei Kawamura
Established: July 2014
Head Office Location: Meguro Center, 3-2-1 Kamiosaki, Shinagawa-ku, Tokyo 141-0021
Even during this long holiday period, as more people are "staying at home" due to the record-high yen depreciation and rising prices, we aim to simultaneously reduce food loss and create opportunities for holiday refreshment by offering imported alcoholic beverages at risk of disposal at a great price.
- Phase 1: Early Summer Beer Feature (April 30th - May 4th)
https://kuradashi.jp/pages/beer_fair
- Phase 2: Special Liquor Market (May 5th - May 8th)
https://kuradashi.jp/pages/tokusenichi
■ Background of the Campaign
This year's Golden Week will be up to 12 consecutive holidays. According to a survey by Japan Information Co., Ltd. (*1), approximately 50% of respondents said they would "spend GW at home," and "alcoholic beverages" were chosen as the number one item on their purchase list for home enjoyment, indicating a growing need to "enjoy a high-quality holiday at an affordable price."
Against this backdrop, Kuradashi will hold a campaign starting April 30th, offering popular imported beer and wine at special GW-limited prices.
We aim to solve two social issues—"rising prices" due to the record-high yen depreciation and "food loss of imported beverages" due to difficulties in demand forecasting—through a playful experience of "overseas travel from your refrigerator." Our goal is to create a positive cycle where enjoying delicious international alcoholic beverages with loved ones without hesitation directly leads to food loss reduction.
*1 Source: Japan Information Co., Ltd. "Survey on GW Plans and Consumption Awareness/Behavior"
■ Campaign Overview
① Phase 1: Early Summer Beer Feature
We have gathered a lineup centered on imported beers from around the world, perfect for enjoying a refreshing taste during the upcoming season. Products that could no longer be sold at retailers due to reasons such as approaching expiration dates or business practices will be offered at special prices tailored for the GW period.
- Campaign Period: April 30th, 2026 (Thursday) - May 4th, 2026 (Monday)
- Special Page: https://kuradashi.jp/pages/beer_fair
- Benefit: Distribution of coupons for up to 20% off purchases.
② Phase 2: Special Liquor Market
In line with the latter half of GW, when relatives and friends gather, we have carefully selected a wide variety of wine sets and tasting selections. During this period, "additional coupons" will be available for use on top of Kuradashi's regular prices.
- Campaign Period: May 5th, 2026 (Tuesday) - May 8th, 2026 (Friday)
- Special Page: https://kuradashi.jp/pages/tokusenichi
- Benefit: Distribution of coupons for an additional 15% off regular prices.
Moving forward, Kuradashi will continue to aim to be a "Social Growth Company" that brings a tangible impact to society, the environment, and the economy, by transforming various social issues, including food loss reduction, into value.
Kuradashi Food: Creating a large circle of food loss reduction.
With the operation of the social good market "Kuradashi" at its core, we are deeply involved in all processes of the supply chain, from upstream to downstream. Going beyond the framework of traditional e-commerce, we aim to become an infrastructure for a "good food industry" where food loss reduction circulates, by working together with food manufacturers on inventory management and logistics strategies.
URL: https://corp.kuradashi.jp/food/
What is "Kuradashi," the social good market where everyone benefits from fun shopping?
Kuradashi is a social good market where everyone benefits from fun shopping.
Aimed at reducing food loss, we sell products, such as food that is still edible but at risk of being discarded, at discounted prices.
Furthermore, a portion of our sales is used for donations to various social contribution organizations engaged in environmental protection and disaster relief, as well as the Kuradashi Fund, supporting all 17 SDGs goals.
Fun and advantageous shopping leads to positive social impact. We are creating such a completely new social good market.
URL: https://www.kuradashi.jp/
About Kuradashi Co., Ltd.
Representative Name: Kohei Kawamura
Established: July 2014
Head Office Location: Meguro Center, 3-2-1 Kamiosaki, Shinagawa-ku, Tokyo 141-0021