Kuradashi Begins Offering Missions on Kansai Electric Power's 'Moact'
Kuradashi partnered with Kansai Electric Power's 'Moact' to launch missions aimed at reducing food loss. Users can earn points by learning and participating from April 14.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 18:37 (128h 6m after Collected)
Kuradashi Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President and CEO: Kohei Kawamura, hereinafter 'Kuradashi'), which operates the social good market 'Kuradashi', has partnered with Kansai Electric Power Co., Inc. (Headquarters: Kita-ku, Osaka City, Osaka Prefecture, Director, Representative Executive Officer and President: Nozomu Mori), which develops the social contribution activity promotion service 'Moact' that encourages changes in consumer awareness and behavior. Starting Tuesday, April 14, 2026, Kuradashi will begin offering 'Kuradashi' missions themed around food loss reduction on the Moact web app.
Through this collaboration, we will provide opportunities for consumers to learn about the current situation and background of food loss through their daily shopping and to connect this learning to action.
■ Background of this Collaboration
Kuradashi operates with the mission 'Fruitful future through good business' and the vision 'To become Japan's No.1 impact company group.' We transform various social issues piling up in the world into value, deploying businesses that bring tangible impacts to society, the environment, and the economy.
In our core food loss reduction business, 'Kuradashi Food', we operate the social good market 'Kuradashi', selling at a discount foods that are still edible but might otherwise be thrown away, aiming to reduce food loss. Furthermore, a portion of the sales supports various social contribution organizations working on environmental protection, disaster relief, and more.
Recently, as consumers' savings mindset accelerates due to successive food price hikes, there is an unprecedentedly high demand for mechanisms where they can participate in solving social issues 'reasonably and enjoyably' as an extension of their daily lives, while protecting their household budgets. Given this background, Moact empathized with Kuradashi's initiative to 'contribute to food loss reduction through profitable shopping', leading to this partnership.
In this collaboration, we will offer 'Kuradashi' missions on the Moact web app and award points upon mission achievement, providing opportunities for users to engage with social contribution while having fun. By providing a shopping experience that combines both 'deals (price)' and 'virtues (social contribution)' at Kuradashi to the many users of Moact, we aim to further expand the circle of food loss reduction.
■ Overview of 'Kuradashi' Missions Offered on Moact
- Offering Period: Tuesday, April 14, 2026 - Sunday, May 17, 2026
▽ Mission Introductions (Partial)
- Mission: Let's find out how much food loss there is in Japan!
In Japan, a lot of food is thrown away even though it can still be eaten. Let's check related sites to see how much food loss occurs annually!
- Mission: Write down 'what you want to buy in bulk'!
Buying foods you frequently purchase in bulk at Kuradashi can reduce food loss and save you money!
Try writing down 'what you want to buy in bulk' or 'what you regret not buying in bulk' in your notes!
▽ Image of Mission Participation within Moact
■ What is the Social Contribution Activity Promotion Service 'Moact'?
Moact is a service that connects individual consumers with companies and organizations working to solve various social issues, starting with zero carbon, to encourage changes in consumers' awareness and behavior regarding social contributions. Specifically, the web app 'Moact', which can be used on smartphones, offers a wide range of 'missions' (actions leading to social contribution) connected to solving social issues.
For users, the 'missions' serve as a trigger to learn about the background and challenges of social issues, as well as the initiatives of companies towards solutions, naturally fostering changes in awareness and behavior until it becomes a habit. New 'missions' are added constantly, making it hard to get bored. Furthermore, the points earned by achieving 'missions' (proof of actions promoting social contribution) can be exchanged for various gifts, allowing users to enjoy the experience like a game.
For companies and others, by offering 'missions', they can have users recognize and understand their products, services, and initiatives contributing to the resolution of social issues. Additionally, users' empathy can lead to the selection of those products and services.
- Moact Official Website: https://service.moact.jp
Going forward, Kuradashi will continue to act as a 'Social Growth Company' that brings solid impacts to society, the environment, and the economy while converting various social issues, including food loss reduction, into value.
Through this collaboration, we will provide opportunities for consumers to learn about the current situation and background of food loss through their daily shopping and to connect this learning to action.
■ Background of this Collaboration
Kuradashi operates with the mission 'Fruitful future through good business' and the vision 'To become Japan's No.1 impact company group.' We transform various social issues piling up in the world into value, deploying businesses that bring tangible impacts to society, the environment, and the economy.
In our core food loss reduction business, 'Kuradashi Food', we operate the social good market 'Kuradashi', selling at a discount foods that are still edible but might otherwise be thrown away, aiming to reduce food loss. Furthermore, a portion of the sales supports various social contribution organizations working on environmental protection, disaster relief, and more.
Recently, as consumers' savings mindset accelerates due to successive food price hikes, there is an unprecedentedly high demand for mechanisms where they can participate in solving social issues 'reasonably and enjoyably' as an extension of their daily lives, while protecting their household budgets. Given this background, Moact empathized with Kuradashi's initiative to 'contribute to food loss reduction through profitable shopping', leading to this partnership.
In this collaboration, we will offer 'Kuradashi' missions on the Moact web app and award points upon mission achievement, providing opportunities for users to engage with social contribution while having fun. By providing a shopping experience that combines both 'deals (price)' and 'virtues (social contribution)' at Kuradashi to the many users of Moact, we aim to further expand the circle of food loss reduction.
■ Overview of 'Kuradashi' Missions Offered on Moact
- Offering Period: Tuesday, April 14, 2026 - Sunday, May 17, 2026
▽ Mission Introductions (Partial)
- Mission: Let's find out how much food loss there is in Japan!
In Japan, a lot of food is thrown away even though it can still be eaten. Let's check related sites to see how much food loss occurs annually!
- Mission: Write down 'what you want to buy in bulk'!
Buying foods you frequently purchase in bulk at Kuradashi can reduce food loss and save you money!
Try writing down 'what you want to buy in bulk' or 'what you regret not buying in bulk' in your notes!
▽ Image of Mission Participation within Moact
■ What is the Social Contribution Activity Promotion Service 'Moact'?
Moact is a service that connects individual consumers with companies and organizations working to solve various social issues, starting with zero carbon, to encourage changes in consumers' awareness and behavior regarding social contributions. Specifically, the web app 'Moact', which can be used on smartphones, offers a wide range of 'missions' (actions leading to social contribution) connected to solving social issues.
For users, the 'missions' serve as a trigger to learn about the background and challenges of social issues, as well as the initiatives of companies towards solutions, naturally fostering changes in awareness and behavior until it becomes a habit. New 'missions' are added constantly, making it hard to get bored. Furthermore, the points earned by achieving 'missions' (proof of actions promoting social contribution) can be exchanged for various gifts, allowing users to enjoy the experience like a game.
For companies and others, by offering 'missions', they can have users recognize and understand their products, services, and initiatives contributing to the resolution of social issues. Additionally, users' empathy can lead to the selection of those products and services.
- Moact Official Website: https://service.moact.jp
Going forward, Kuradashi will continue to act as a 'Social Growth Company' that brings solid impacts to society, the environment, and the economy while converting various social issues, including food loss reduction, into value.