Announcement of Business Partnership with GENOVA Inc. / Towards Building a New, App-based Patient Acquisition Infrastructure Independent of Search in the AI Era

Karadanote Inc. (Minato-ku, Tokyo / CEO: Tatsuya Sato / hereinafter Karadanote) and GENOVA Inc. (Shibuya-ku, Tokyo / President: Tomoki Hirase / hereinafter GENOVA) announce a business partnership aimed at building a patient acquisition platform utilizing Karadanote's pregnancy/childcare support and healthcare apps, and jointly developing content collaboration for patient retention.

As the first step of this partnership, we will link the medical information content of GENOVA's 'Medical Doc' with Karadanote's pregnancy, childcare, and healthcare apps to begin providing information related to users' life events and health conditions, and creating new points of contact with medical institutions.

Background and Purpose of the Business Partnership

With the rapid spread of generative AI, the effectiveness of conventional SEO-based digital marketing is expected to decline. In this changing environment, building a new patient acquisition model that maintains continuous contact with users has become a crucial challenge for medical institutions.

Our company operates a family data platform that accumulates life event data, based on our series of apps supporting pregnancy, childbirth, and childcare, as well as healthcare apps like the blood pressure management app 'Blood Pressure Note'. These users continuously use the apps in connection with their daily lifestyle habits, forming highly engaged customer contact points that differ from the transient traffic from search engines.

GENOVA operates one of Japan's leading medical media outlets, 'Medical Doc,' which has about 18 million monthly PV*1, centered on medically supervised content. Furthermore, with a customer base of approximately 16,000 medical institutions*2, GENOVA has established a strong position in digital marketing support for medical institutions nationwide, backed by its implementation record.

The two companies have decided to form this business partnership based on the judgment that combining Karadanote's 'high-precision customer contact points based on life event data' and GENOVA's 'medical content and nationwide customer base' will enable the construction of a new app-based patient acquisition channel and enhance patient retention support.

*1 As of the end of March 2025 *2 Number of corporate customers with current or past contracts / As of the end of March 2025

Overview of the Business Partnership

We will implement content collaboration between Karadanote's childbirth/childcare support apps and healthcare app series, such as the blood pressure management app, and GENOVA's medical information media 'Medical Doc'. Specifically, within Karadanote's apps, we will introduce doctor-supervised content from 'Medical Doc' related to users' life events and health conditions, while also placing advertisements for medical institutions on 'Medical Doc' to improve user convenience.

This partnership will support decision-making for Karadanote's app users by providing reliable medical information and information about medical institutions, while enabling medical institutions to efficiently create contact points with users whose needs have become apparent.

Future Prospects

This partnership is positioned as the first step towards building an app-based patient acquisition model. In the future, by combining Karadanote's life event and in-app behavioral data with GENOVA's medical institution network and content platform, we will proceed with the joint development of more advanced patient acquisition and retention support solutions, such as targeting by clinical department and optimizing reservation flows.

We aim to establish a 'new app-based patient acquisition infrastructure' to replace the conventional search-dependent model and will work to create a new standard in digital marketing for medical institutions.

Company Profile

About GENOVA Inc. GENOVA Inc. is a company that provides innovative healthcare tech services with the mission of 'Creating a healthy society by connecting people and medicine.' To address the social issues Japan currently faces, such as the shortage of medical personnel due to the declining birthrate and aging population, and the need for extending healthy life expectancy and appropriate medical access due to rising national medical costs, we are developing a multi-faceted business. Through the services we provide, we aim to resolve the anxieties and dissatisfactions of patients and users in healthcare and health, and to provide a higher quality medical experience.

Company Name: GENOVA Inc. (TSE Prime: 9341) Head Office: Shibuya Hikarie 34F, 2-21-1 Shibuya, Shibuya-ku, Tokyo President: Tomoki Hirase Business Contents: Medical Platform Business, Smart Clinic Business, Dental Distribution Business, DX Business URL