ITmedia Acquires Majisemi Co., Ltd., Further Strengthening B2B Marketing Support
ITmedia has completed the acquisition of all shares of Majisemi Co., Ltd., further strengthening its B2B marketing support. By integrating both companies' membership bases and services, they aim to powerfully assist customers in lead generation and expand market share through digital events.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 02:00
- 🔍 Collected: April 1, 2026 at 17:37
- 🤖 AI Analyzed: April 21, 2026 at 17:47 (480h 9m after Collected)
ITmedia Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director, President & CEO: Norichika Kobayashi; hereinafter “the Company”) announced today, April 1, 2026, that it has completed the acquisition of all shares of Majisemi Co., Ltd. (hereinafter “Majisemi”), as previously announced in “ITmedia Acquires All Shares of Majisemi Co., Ltd. and Makes it a Subsidiary” dated January 29, 2026. By making Majisemi a subsidiary, the Company will integrate the membership bases and services of both companies to more powerfully support customers in acquiring leads (prospective customers) for their marketing activities.
**■ Background**
Majisemi is a B2B marketing support company that provides leads to businesses through over 1,000 webinars annually. With over 200,000 members, it offers “serious problem-solving seminars” that are truly useful for participants, primarily in the technology sector. Furthermore, with “Webinar as a Service” as its keyword, Majisemi provides a subscription-based service that offers one-stop support for companies holding webinars, from attracting attendees to planning and on-the-day operation, and is utilized by over 200 companies annually, mainly IT firms.
On the other hand, the Company, as one of Japan's largest technology specialized media, has a membership base of approximately 2 million and has held various digital events, from large-scale virtual exhibitions to webinars. Both companies share the common philosophy of “contributing to society by widely disseminating the correct usage of highly specialized information about technology.” Based on this philosophy, we decided to make Majisemi a subsidiary, believing that by combining our respective strengths, we can contribute even more to our customers' business growth.
**■ Purpose**
The primary purpose of this matter is to strengthen the ability to provide leads to customers by integrating the media and event platforms, as well as the human resources and service know-how, that both companies possess. By combining the Company's expertise in “premium, large-scale, and complex digital events” with Majisemi's expertise in “easy-to-use, high-turnover webinar operation outsourcing,” we will be able to provide optimal solutions tailored to all budgets and marketing challenges, from startups and small and medium-sized enterprises to large corporations.
**■ Future Outlook**
Going forward, we will create the following synergy effects and provide new value to our client companies.
1. **Achieving “overwhelming customer attraction” by utilizing membership bases with different acquisition channels**
Majisemi's over 200,000 members, acquired through channels different from the Company's, such as exhibition participation, will be added to the Company's approximately 2 million member base. By linking these resources, we will significantly improve customer attraction and reach for webinars and events.
2. **Responding to diverse marketing needs through mutual collaboration**
We will create an environment where Majisemi's services can be proposed to the Company's customers and the Company's media products can be proposed to Majisemi's customers, thereby expanding the range of proposals to customers. We also plan to promote the development of unique services utilizing the advanced data of both companies.
ITmedia and Majisemi, as a united group, will expand their share of lead provision services through digital events and further contribute to solving challenges in B2B marketing.
**■ Norichika Kobayashi, Representative Director, President & CEO, ITmedia Inc.**
Keywords: ITmedia, Itmedia, Majisemi, Webinar, Lead, Lead Generation, B2B Marketing
**■ Background**
Majisemi is a B2B marketing support company that provides leads to businesses through over 1,000 webinars annually. With over 200,000 members, it offers “serious problem-solving seminars” that are truly useful for participants, primarily in the technology sector. Furthermore, with “Webinar as a Service” as its keyword, Majisemi provides a subscription-based service that offers one-stop support for companies holding webinars, from attracting attendees to planning and on-the-day operation, and is utilized by over 200 companies annually, mainly IT firms.
On the other hand, the Company, as one of Japan's largest technology specialized media, has a membership base of approximately 2 million and has held various digital events, from large-scale virtual exhibitions to webinars. Both companies share the common philosophy of “contributing to society by widely disseminating the correct usage of highly specialized information about technology.” Based on this philosophy, we decided to make Majisemi a subsidiary, believing that by combining our respective strengths, we can contribute even more to our customers' business growth.
**■ Purpose**
The primary purpose of this matter is to strengthen the ability to provide leads to customers by integrating the media and event platforms, as well as the human resources and service know-how, that both companies possess. By combining the Company's expertise in “premium, large-scale, and complex digital events” with Majisemi's expertise in “easy-to-use, high-turnover webinar operation outsourcing,” we will be able to provide optimal solutions tailored to all budgets and marketing challenges, from startups and small and medium-sized enterprises to large corporations.
**■ Future Outlook**
Going forward, we will create the following synergy effects and provide new value to our client companies.
1. **Achieving “overwhelming customer attraction” by utilizing membership bases with different acquisition channels**
Majisemi's over 200,000 members, acquired through channels different from the Company's, such as exhibition participation, will be added to the Company's approximately 2 million member base. By linking these resources, we will significantly improve customer attraction and reach for webinars and events.
2. **Responding to diverse marketing needs through mutual collaboration**
We will create an environment where Majisemi's services can be proposed to the Company's customers and the Company's media products can be proposed to Majisemi's customers, thereby expanding the range of proposals to customers. We also plan to promote the development of unique services utilizing the advanced data of both companies.
ITmedia and Majisemi, as a united group, will expand their share of lead provision services through digital events and further contribute to solving challenges in B2B marketing.
**■ Norichika Kobayashi, Representative Director, President & CEO, ITmedia Inc.**
Keywords: ITmedia, Itmedia, Majisemi, Webinar, Lead, Lead Generation, B2B Marketing