Itandi to Launch New TV Commercial "Moment of Resolve" Featuring Kyoko Yoshine on Terrestrial TV from April 1, 2026

Itandi Co., Ltd. (hereinafter "the Company"), which smooths real estate transactions with technology, will begin airing its new TV commercial "Moment of Resolve" featuring actress Kyoko Yoshine from Wednesday, April 1, 2026.

CM Special Website: https://corp.itandi.co.jp/tvcm2026

◆ Concept and CM Story

　No longer relying on momentum.

　Once entrusted, we won't quit. We must not quit.

　We will see it through.

　Worries, pressure, expectations,

　We embrace them all and move forward.

　It is us, Itandi, who will create the new standard for real estate transactions.

Actress Kyoko Yoshine appears as a "messenger" conveying Itandi's responsibility and resolve. The video begins with a scene where Yoshine, playing a woman, quietly contemplates in a newly moved-into, still empty room. It depicts the hesitation and conflict felt at an important turning point where a new life begins, and these feelings overlap with the struggles of Itandi's members.

Her expression changes from one of uncertainty to a dignified one, and finally, she walks forward with a confident expression, having made up her mind. This video expresses Itandi's resolve to build real estate infrastructure, overlapping with the feelings of conflict and resolve that arise when life stages change.

◆ ITANDI TVCM Overview

CM Title: Itandi "Moment of Resolve" (30 seconds, 15 seconds)

Cast: Kyoko Yoshine (honorifics omitted)

Broadcast Start Date: Wednesday, April 1, 2026

Media: Television (TBS network), Web media, etc.

CM Special Website: https://corp.itandi.co.jp/tvcm2026

Video URLs

　Itandi "Moment of Resolve" (30 seconds): https://youtu.be/DNbFSxYPWEI

　Itandi "Moment of Resolve" (15 seconds): https://youtu.be/34tXhjJM-FY

　Kyoko Yoshine Post-CM Shoot Interview: https://youtu.be/UaV_B_A85ME

　Kyoko Yoshine CM Making-of: https://youtu.be/uozrUNd7lmI

To members of the press: When introducing this CM information, please include the credit [Itandi New TVCM "Moment of Resolve"] in your article.

◆ Kyoko Yoshine Post-Shoot Interview

https://youtu.be/UaV_B_A85ME

It was very thrilling to have the director guide the emotional movements like in a drama, shooting in a single long take.

—Thank you for your hard work. Could you share your thoughts on today's shoot?

　It felt like shooting a drama, with the director guiding the emotional movements and such. It was a single long take, which was very thrilling.

　I'm looking forward to seeing how it turns out.

—This CM mainly involved non-verbal acting, and I imagine the atmosphere was a bit tense. Was there anything you were particularly conscious of?

　Yes, that's right. Since this was acting solely through facial expressions, I tried to convey emotions effectively through subtle glances and such.

When I feel pressure, I communicate and realize that everyone is a teammate, everyone is nervous here, and that sense of team helps me relax.

—The theme of this CM is "Moment of Resolve." Do you tend to feel a lot of pressure when you make a resolve?

　Very much so. I'm a very nervous type, and I worry a lot. Every time I start a new project, I feel a lot of tension beforehand and need resolve. Especially when I'm in a leading role, I not only think about the work itself but also hope that the entire team will become a good team. I start filming with various resolves.

—When you feel such pressure, do you do anything to overcome it?

　In my case, since I spend my days creating works with everyone, I definitely want to communicate. Also, realizing that I'm not the only one who's nervous makes me feel much better. When I think that everyone is a teammate and everyone here is nervous, feeling that sense of team helps me relax. I try to live each day feeling that resolve and tension.

I thought it was a kind and future-oriented service that allows people to spend time on what truly matters.

—How do you feel about Itandi's members?

　I felt their genuine resolve and passion, and a positive energy to make the world a better place. I'm happy to work together with everyone through this CM.

—How do you feel about Itandi's services?

　I believe it's a kind and future-oriented service that allows people to spend time on what truly matters, thanks to the power of technology.

In my late 20s, I want to challenge myself to "go to bed early and wake up early" and be active from the morning, even on days off, feeling the pleasant morning light.

FAQ

When will Itandi's new commercial be aired?

It will start airing on Wednesday, April 1, 2026, on terrestrial TV (TBS network) and web media.

Who is the actress appearing in the commercial?

It is actress Kyoko Yoshine. She appears as a messenger conveying Itandi's responsibility and resolve.

What is the concept of this commercial?

It expresses Itandi's resolve to transform real estate transactions, with the message: 'No longer relying on momentum. Once entrusted, we won't quit. We will see it through.'

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