MIXI Introduces Cafeteria HQ: Employee Benefits as Part of the New HR System 'Total Rewards' to Keep Inventing with Immersion
HQ announced that MIXI has adopted its benefits platform 'Cafeteria HQ' starting April 2026. This move aligns with MIXI's new 'Total Rewards' HR system to ensure fair benefit utilization.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 20:00
- 🔍 Collected: April 8, 2026 at 11:30
- 🤖 AI Analyzed: April 20, 2026 at 17:09 (293h 38m after Collected)
HQ Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Shoji Sakamoto; hereinafter "HQ"), whose vision is "Turning employee benefits from cost to investment," has announced that MIXI, Inc. (Headquarters: Shibuya-ku, Tokyo; President, Representative Director, Senior Executive Officer, and CEO: Koki Kimura; hereinafter "MIXI") has introduced its welfare platform "Cafeteria HQ".
"Cafeteria HQ" Service Site: https://hq-hq.co.jp/cafeteria
■ Background of Introduction (Issues to be Solved / Purpose of Measures)
Starting April 2026, MIXI is introducing a new human resources system based on the "Total Reward" concept. By redesigning compensation, evaluation, and working styles as one, they are backing up employees' challenges and result creation. As part of this, the employee benefits program was also comprehensively revamped.
The challenges that prompted the review were mainly the following three points:
1) Failure to fully communicate the message of employee benefits
- Although diverse benefits such as gift card purchase subsidies, book subsidies, and MIXI BREAK (refreshment leave every 5 years of service) were provided, there was a possibility that the intent behind each system was not sufficiently reaching employees.
- The need to communicate the message internally and externally, including in recruitment situations, was increasing.
2) Significant bias in usage
- While some employees actively utilized the gift card subsidy, over half of the employees barely used it.
- There was a desire to make it a system that reaches all employees fairly.
3) Need for redesign aligned with the Total Reward policy
- It was necessary to position employee benefits as part of compensation, linked to the "embodiment of values (Invention, Immersion, Sincerity)" and "creation of organizational results."
Based on these challenges, they focused on a point-based cafeteria plan. They decided to adopt "Cafeteria HQ" as a service that ensures necessary support reaches employees fairly and embodies the Total Reward policy through a highly flexible design.
■ Reasons for Choosing and Deciding to Adopt
"Cafeteria HQ" Service Site: https://hq-hq.co.jp/cafeteria
■ Background of Introduction (Issues to be Solved / Purpose of Measures)
Starting April 2026, MIXI is introducing a new human resources system based on the "Total Reward" concept. By redesigning compensation, evaluation, and working styles as one, they are backing up employees' challenges and result creation. As part of this, the employee benefits program was also comprehensively revamped.
The challenges that prompted the review were mainly the following three points:
1) Failure to fully communicate the message of employee benefits
- Although diverse benefits such as gift card purchase subsidies, book subsidies, and MIXI BREAK (refreshment leave every 5 years of service) were provided, there was a possibility that the intent behind each system was not sufficiently reaching employees.
- The need to communicate the message internally and externally, including in recruitment situations, was increasing.
2) Significant bias in usage
- While some employees actively utilized the gift card subsidy, over half of the employees barely used it.
- There was a desire to make it a system that reaches all employees fairly.
3) Need for redesign aligned with the Total Reward policy
- It was necessary to position employee benefits as part of compensation, linked to the "embodiment of values (Invention, Immersion, Sincerity)" and "creation of organizational results."
Based on these challenges, they focused on a point-based cafeteria plan. They decided to adopt "Cafeteria HQ" as a service that ensures necessary support reaches employees fairly and embodies the Total Reward policy through a highly flexible design.
■ Reasons for Choosing and Deciding to Adopt