Hitachi Launches Fully Automatic Washing Machine 'Beat Wash': Penetrates High-Concentration Detergent Quickly, Removes Hidden Dirt, Reduces Fabric Damage for Longer-Lasting Clothes

Hitachi Global Life Solutions, Inc. will launch the fully automatic washing machine "Beat Wash" BW-X120P, X100P, X90P, V100P, V80P, and V70P in late May. These models feature "[Clothes Long-lasting] High-concentration washing," which quickly penetrates high-concentration detergent liquid to remove even hidden dirt, suppresses fabric damage, and makes clothes last longer. The "[Clothes Long-lasting] High-concentration washing" adopted in this product maintains the washing power to lift and remove hidden dirt and the washing method that suppresses fabric damage with washing blades that gently swap clothes, while reducing the standard course operation time by about 1 minute (*1) compared to conventional models. A new control that efficiently discharges the detergent liquid from the clothes during the first rinse stroke realizes speedy washing. In addition, the operation time for the "Quick" course, which quickly washes lightly soiled clothes in small amounts when there is no time, has also been reduced by about 1 minute (*2) compared to conventional models. As a result, even in a busy life, the "cleaning power to thoroughly remove dirt from clothes" and the "peace of mind that clothes can be worn for a long time" are achieved in a shorter time. Furthermore, in the BW-X120P, the "AI Washing" (*3), which senses various situations related to washing and washes smartly and cleanly, has been evolved. On days when the water temperature is low and it is difficult for water to drain from the clothes, such as cold winter days, the spin time is automatically extended to ensure thorough spinning. In addition, so that you can enjoy the scent of fabric softener more on towels used after bathing or washing your face, or clothes damp with sweat in the summer (*4), the "Rinse Agent (Lenor Citric Acid in)" course (*5) co-developed with P&G Japan G.K. has been adopted as a download course for the "Happiness Up" app (*6). (*1) Comparison with 2025 models' standard course estimated time. The estimated time is based on the Japan Electrical Manufacturers' Association's voluntary standard. (*2) Comparison with 2025 models' "Quick" course estimated time. (*3) Factory setting is off. Operates during the standard course washing process. (*4) Based on our research. Tested with a combination of P&G detergent, rinse agent, and fabric softener. (*5) Washing capacity of 8kg or less. (*6) Registration with Hitachi Home Appliance Members Club is required to use "Happiness Up". ## Main Features of the New Product ### 1. Penetrates high-concentration detergent liquid quickly, removes hidden dirt. Also suppresses fabric damage. "[Clothes Long-lasting] High-concentration washing"