Inbound-focused media "Japan of Japan" surpasses 500,000 total SNS followers, producing multiple mega-hit videos with over 40 million views.

Hinotori Inc. (Headquarters: Shibuya, Tokyo; CEO: Yohei Osaki), which provides marketing support for regional tourism and accommodation facilities, announced that "Japan of Japan," its Japanese culture and tourism media for foreign visitors, has exceeded 500,000 total SNS followers. The media distributes highly entertaining short videos featuring "authentic Japanese charm" such as local hot springs and traditional culture, which are not yet widely known overseas, across platforms including YouTube, Facebook, Instagram, and TikTok. Cumulative views have reached 300 million, garnering significant support from Japan fans worldwide. The total follower count reached 500,000 in 9 months, with 100,000 YouTube subscribers achieved in 6 months. As of April 2026, the breakdown of SNS followers is: YouTube (161,000), Facebook (205,000), Instagram (102,000), and TikTok (34,000). The media boasts a monthly reach of over 15 million and a multinational fan base including the USA, Philippines, India, and Vietnam. "Japan of Japan" collaborates directly with local governments and residents to showcase beloved local accommodations and traditional culture not found in guidebooks. The content uses unique "skits" to elevate regional appeal into entertainment, focusing on a traveler's perspective to inspire visits. Hinotori also operates "Ryokanbook," a regional-focused Online Travel Agency (OTA), to create actual demand by providing a direct link from video content to booking. The company is actively recruiting multilingual members and creative directors to further grow its content business, aligning with its mission to "create a society where sincerity is rewarded." Hinotori, founded in March 2024 by Yohei Osaki, specializes in inbound tourism support, offering "Ryokanbook" development/operation and marketing consulting for regional accommodations.