Inbound-focused Media "Japan of Japan" Exceeds 500,000 Total SNS Followers, Producing Multiple Mega-Hit Videos with Over 40 Million Views
Hinotori Inc., which provides marketing support for regional tourism and accommodations, announced that "Japan of Japan," its Japanese culture and tourism media for foreign visitors, has surpassed 500,000 total SNS followers. The platform has produced multiple mega-hit videos with over 40 million views, reaching a cumulative 300 million views.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:15
- 🔍 Collected: April 14, 2026 at 11:01
- 🤖 AI Analyzed: April 19, 2026 at 17:41 (126h 39m after Collected)
Hinotori Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yohei Osaki), which provides marketing support for regional tourism and accommodations, announced that "Japan of Japan," its Japanese culture and tourism media for foreign visitors, has surpassed 500,000 total SNS followers.
Through a multi-platform strategy centered on YouTube and Facebook, alongside Instagram and TikTok, "Japan of Japan" disseminates the "authentic charm of Japan" – such as local hot springs and traditional culture – that is still unknown overseas, through highly entertaining short videos. It has recorded a cumulative 300 million views, garnering significant support from Japan fans worldwide.
### Subscriber Growth
Achieved 500,000 total followers in 9 months, steadily expanding its fan base.
"Japan of Japan" has pursued a multi-platform strategy, starting with YouTube and expanding to Facebook, Instagram, and TikTok. It achieved 100,000 YouTube subscribers in six months and surpassed the major milestone of 500,000 total SNS followers in nine months, reaching a wide range of users worldwide.
### SNS Platform Breakdown (as of April 2026)
- YouTube (161,000 followers)
https://www.youtube.com/@japan_of_japan
- Facebook (205,000 followers)
https://www.facebook.com/profile.php?id=61577907746480
- Instagram (102,000 followers)
https://www.instagram.com/japan_of_japan_
- TikTok (34,000 followers)
https://tr.ee/kNCuCLDejc
### Three Key Features Supporting Japan of Japan
#### Media Power Delivering "Authentic Japan" to Followers Worldwide
Boasting over 15 million monthly reaches, it has built a multinational fan base including the United States, the Philippines, India, and Vietnam. By directly collaborating with local governments and residents, it carefully selects and shares beloved local inns and traditional cultures not found in guidebooks. This approach, which delves deeply into unique Japanese values like "magokoro" (sincerity) and "omotenashi" (hospitality), has earned support as a global community beyond mere tourism promotion.
#### Captivating "Skits" and Unique Productions
Through unique "skit" (short play) style videos set in various regions, it elevates the charm of each area into entertainment. Instead of promotional videos, it emphasizes a life-sized perspective that allows foreign travelers to imagine their journey as a "personal experience." By combining humor that brings a smile and beautiful visuals, it offers an exciting experience of discovering "yet unseen Japan."
#### Creating Real Demand through Collaboration with Region-Specific OTA "Ryokanbook"
To respond to viewers' desire to "actually visit" after experiencing the charm of a region through videos, the company operates its own region-specific OTA (Online Travel Agency) "Ryokanbook." By seamlessly connecting viewers directly to the introduced regions, it ensures that online responses do not remain as fleeting interest but lead to continuous regional attraction and the creation of inbound demand.
### Japan of Japan Featured Video Lineup
Examples of short videos from "Aizu, Fukushima Prefecture," "Tokamachi, Niigata Prefecture," and "Ukiha, Fukuoka Prefecture" from left.
Showcasing the unseen charms of various parts of Japan with unique stories and beautiful visuals. Videos for each region can be viewed from the official playlists below:
- Aizu, Fukushima Prefecture: https://x.gd/4PhHO
- Tokamachi, Niigata Prefecture: https://x.gd/fqMQQ
- Ukiha, Fukuoka Prefecture: https://x.gd/PmRvv
### Actively Recruiting
Recruiting New Members to "Create a Society Where Sincerity is Rewarded"
Hinotori is committed to the mission of "creating a society where sincerity is rewarded." Even after surpassing 500,000 total SNS followers, to further grow its content business of discovering and reporting on the hidden charms of Japan's regions and delivering them to the world, it is actively recruiting multilingual members and creative directors. If you are interested, please apply.
Recruiting Creative Directors to Deliver Japanese Regional Experiences to the World!
https://www.wantedly.com/project
Through a multi-platform strategy centered on YouTube and Facebook, alongside Instagram and TikTok, "Japan of Japan" disseminates the "authentic charm of Japan" – such as local hot springs and traditional culture – that is still unknown overseas, through highly entertaining short videos. It has recorded a cumulative 300 million views, garnering significant support from Japan fans worldwide.
### Subscriber Growth
Achieved 500,000 total followers in 9 months, steadily expanding its fan base.
"Japan of Japan" has pursued a multi-platform strategy, starting with YouTube and expanding to Facebook, Instagram, and TikTok. It achieved 100,000 YouTube subscribers in six months and surpassed the major milestone of 500,000 total SNS followers in nine months, reaching a wide range of users worldwide.
### SNS Platform Breakdown (as of April 2026)
- YouTube (161,000 followers)
https://www.youtube.com/@japan_of_japan
- Facebook (205,000 followers)
https://www.facebook.com/profile.php?id=61577907746480
- Instagram (102,000 followers)
https://www.instagram.com/japan_of_japan_
- TikTok (34,000 followers)
https://tr.ee/kNCuCLDejc
### Three Key Features Supporting Japan of Japan
#### Media Power Delivering "Authentic Japan" to Followers Worldwide
Boasting over 15 million monthly reaches, it has built a multinational fan base including the United States, the Philippines, India, and Vietnam. By directly collaborating with local governments and residents, it carefully selects and shares beloved local inns and traditional cultures not found in guidebooks. This approach, which delves deeply into unique Japanese values like "magokoro" (sincerity) and "omotenashi" (hospitality), has earned support as a global community beyond mere tourism promotion.
#### Captivating "Skits" and Unique Productions
Through unique "skit" (short play) style videos set in various regions, it elevates the charm of each area into entertainment. Instead of promotional videos, it emphasizes a life-sized perspective that allows foreign travelers to imagine their journey as a "personal experience." By combining humor that brings a smile and beautiful visuals, it offers an exciting experience of discovering "yet unseen Japan."
#### Creating Real Demand through Collaboration with Region-Specific OTA "Ryokanbook"
To respond to viewers' desire to "actually visit" after experiencing the charm of a region through videos, the company operates its own region-specific OTA (Online Travel Agency) "Ryokanbook." By seamlessly connecting viewers directly to the introduced regions, it ensures that online responses do not remain as fleeting interest but lead to continuous regional attraction and the creation of inbound demand.
### Japan of Japan Featured Video Lineup
Examples of short videos from "Aizu, Fukushima Prefecture," "Tokamachi, Niigata Prefecture," and "Ukiha, Fukuoka Prefecture" from left.
Showcasing the unseen charms of various parts of Japan with unique stories and beautiful visuals. Videos for each region can be viewed from the official playlists below:
- Aizu, Fukushima Prefecture: https://x.gd/4PhHO
- Tokamachi, Niigata Prefecture: https://x.gd/fqMQQ
- Ukiha, Fukuoka Prefecture: https://x.gd/PmRvv
### Actively Recruiting
Recruiting New Members to "Create a Society Where Sincerity is Rewarded"
Hinotori is committed to the mission of "creating a society where sincerity is rewarded." Even after surpassing 500,000 total SNS followers, to further grow its content business of discovering and reporting on the hidden charms of Japan's regions and delivering them to the world, it is actively recruiting multilingual members and creative directors. If you are interested, please apply.
Recruiting Creative Directors to Deliver Japanese Regional Experiences to the World!
https://www.wantedly.com/project