FourM Launches AI Marketing Platform "AnyDigital Max for Apps" for App Businesses

FourM Co., Ltd. (Representative Director: Kazuma Watamoto, hereinafter "the Company") has commenced providing "AnyDigital Max for Apps," an AI marketing platform for app businesses based on its digital marketing platform "AnyDigital." By leveraging AI to comprehensively analyze and utilize ad delivery data and marketing data accumulated through the Company's marketing support for app businesses and advertisers, together with vertical video creative production and performance data held by its group company, MISM Co., Ltd. (read: Mizumu, Representative Director: Chiori Habe, hereinafter "MISM"), the platform aims to optimize CPI (Cost Per Install) and, more importantly, maximize LTV (Lifetime Value).

### ■Background In the digital advertising market, as media algorithms become more sophisticated and targeting becomes more automated, it has become difficult to achieve ad delivery results solely through media selection. Furthermore, with the strengthening of IDFA (Identifier for Advertisers) regulations, traditional targeting methods are changing, and the importance of creatives as a factor influencing ad performance is increasing. However, in many settings, evaluation remains centered on CPI, and post-installation data such as retention rates, monetization rates, and ROAS (Return On Ad Spend) are often not sufficiently utilized in creative production and ad delivery. To solve these challenges, a system and solution that can identify effective creatives and delivery designs from the perspective of maximizing LTV, and rapidly repeat verification and improvement, are indispensable.

### ■Overview of AnyDigital Max for Apps AnyDigital Max for Apps is an AI marketing platform for app businesses that provides creative production and improvement, and ad delivery linked to results, by comprehensively analyzing data such as creatives, ad delivery, and in-app behavior using AI, offered as a BPaaS (Business Process as a Service) model. In addition to creative data held by MISM, which operates a vertical video creative business, data related to app usage, retention, and monetization are utilized as analysis targets. This supports the sustainable growth of app businesses as an AI-driven marketing infrastructure that not only optimizes CPI but also aims to maximize LTV and improve profitability.

**<Main Analysis Data>** **Creative Data** - Vertical video UGC materials, performance data for creative production (composition, appeal, models, etc.) **Ad Delivery Data** - Cross-platform ad operation data from Google, TikTok, AppLovin, etc. **In-app Data** - Post-installation event data such as retention rate, monetization rate, and ROAS

**<Main Functions>** **Creative Intelligence** - Creative Analysis: AI analyzes in-app behavior data and ad delivery data to visualize appealing elements that lead to results. - High-speed mass production of vertical video creatives and database creation of winning patterns. - Connection analysis of post-installation events (retention, monetization) and creatives. **UA Optimization** - Ad Operation Optimization: Cross-platform optimization of ad delivery on multiple media such as Google, TikTok, and AppLovin. - AI-driven automatic budget allocation and bid adjustment. **LTV Design & Analytics** - LTV Analysis: AI comprehensively analyzes in-app behavior data (retention, monetization data), and supports KPI design and integration into marketing operations based on LTV.

### ■ Implementation Effects (Trial Results) LTV improvement has been confirmed in trial implementation cases. For example, in an e-commerce app case, ApD30 LTV (30-day customer lifetime value) improved by 137% when comparing before and after implementation. The increase in the number of creatives produced and verified also led to the establishment of a rapid verification cycle. *Comparison between November 2025 and February 2026 *Based on billing sales. Calculated based on purchase amount excluding product cost *D30 LTV is calculated by dividing the purchase amount by the total number of users *Results may vary depending on delivery conditions and operational structure

### ■Comment from Kazuma Watamoto, Representative Director, FourM Co., Ltd. The growth of an app business is determined not by the number of installs, but by subsequent "retention and monetization." AnyDigital Max for App has realized a one-stop mechanism for maximizing LTV by directly linking in-app behavior data to creative production and ad operations. As a next-generation app growth platform centered on LTV, it supports the business expansion of companies.

### ■Contact Information Please select inquiries regarding monetization of apps or websites. URL: https://corp.fourm.jp/contact

### ■Digital Marketing Platform "AnyDigital" This is a digital marketing platform that enables the management of marketing activities across all media, including Web, SNS, smartphone apps, and DOOH. It comprehensively supports the growth of brand companies through services such as media planning agency, creative production using rich formats, reporting and numerical reporting agency, collaborative ad format development with media, and product design utilizing first-party data and common IDs. URL: https://any-digital.com/ja

### ■About FourM FourM Co., Ltd. Location: Roppongi Hills Mori Tower 31F, 6-10-1 Roppongi, Minato-ku, Tokyo Representative: Kazuma Watamoto, Representative Director Business activities: Media product business / Media partner business / Technology support business URL: https://corp.fourm.jp/