FourM Launches 'AnyDigital Max for Apps', an AI Marketing Platform for App Businesses

FourM Inc. (Representative Director: Kazuma Watamoto, hereinafter "the Company") has started offering "AnyDigital Max for Apps", an AI marketing platform for app businesses based on the digital marketing platform "AnyDigital". By comprehensively analyzing and utilizing ad delivery data and marketing data accumulated through marketing support for app businesses and advertiser companies, alongside vertical video creative production and performance data held by group company MISM Inc. (Representative Director: Chiori Habe, hereinafter "MISM") using AI, the Company supports not only the optimization of CPI (Cost Per Install) but also the maximization of LTV (Lifetime Value). ■ Background In the digital advertising market, with the sophistication of media algorithms and the automation of targeting, it is becoming difficult to generate advertising results merely by selecting media. Furthermore, amidst shifting accuracies of traditional targeting methods due to stricter regulations on IDFA (Identifier for Advertisers), the importance of creatives as a factor influencing advertising outcomes is increasing. On the other hand, in many on-the-ground scenarios, evaluations are still limited primarily to CPI, and there are many cases where post-install data such as retention rates, billing rates, and ROAS (Return on Ad Spend) are not fully utilized in creative production and ad delivery. To solve these challenges, it has become essential to have a system and solution that identifies effective creatives and delivery designs from the perspective of LTV maximization, and repeats verification and improvement at high speed. ■ Overview of AnyDigital Max for Apps AnyDigital Max for Apps is an AI marketing platform for app businesses that cross-analyzes data such as creatives, ad delivery, and in-app behavior using AI, and provides creative production, improvement, and ad delivery that lead to results in a BPaaS (Business Process as a Service) model. In addition to creative data held by MISM, which develops a vertical video creative business, it utilizes data regarding app usage, retention, and billing for analysis. Through this, it supports the sustainable growth of app businesses as an AI-driven marketing infrastructure looking ahead to LTV maximization and profitability improvement, moving beyond mere CPI optimization.

Creative Data - Performance data of vertical video UGC materials and creative production (structure, appeal points, models, etc.) Ad Delivery Data - Cross-sectional ad operation data across Google, TikTok, AppLovin, etc. In-App Data - Data of post-install events such as retention rates, billing rates, and ROAS

Creative Intelligence - Creative analysis: Analyzes in-app behavior data and ad delivery data with AI to visualize appealing elements that lead to results - High-speed mass production of vertical video creatives and databasing of winning patterns - Optimization linked to post-install events (retention, billing)