FINE Corporation Unifies Corporate Brand to 'FINE GROUP', Formulates New Logo Mark Reinterpreting the 'Squirrel' Motif Inherited from its Founding
FINE Corporation, a manufacturer of health foods and pharmaceuticals, will unify its corporate brand as 'FINE GROUP' and introduce a new logo starting May 1, 2026, evolving its traditional squirrel motif.
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- 📰 Published: April 23, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 11:31
- 🤖 AI Analyzed: April 24, 2026 at 01:33 (14h 1m after Collected)
FINE Corporation (Headquarters: Yodogawa-ku, Osaka; Representative Director: Nobutsuna Sasaki), a manufacturer and seller of health foods and pharmaceuticals, announces that it has unified its corporate brand to 'FINE GROUP' and formulated a new logo mark. The corporate brand name and the new logo will be gradually rolled out starting Friday, May 1, 2026.
The new logo mark is an evolved design that fuses the 'squirrel' motif, which has been familiar since the company's founding period, with the design elements embedded in the current logo. The symbol, born from the overlapping of successive logos, carries a story of passing the legacy inherited from the founding to the future. We will uphold this logo mark to symbolize our intention to head into the next era while cherishing the history of our brand.
The featured 'squirrel' motif represents our company's growth and challenge for the future, evoking images of quickly moving forward, leaping, and powerfully extending based on accumulated strength. It also features the unique friendliness of an animal motif combined with high distinctiveness. By combining it with the advanced current logotype, we have finished it with a design that gives a modern and futuristic brand image while maintaining a sense of trust.
■ Background of Development
In our previous logos, we have also expressed values unique to our company, such as forming an 'F' with a white line, evoking 'health x beauty' with soft curves, and 'health x research' with intellectual colors. Furthermore, the white line included the image of a plant bud or leaf, symbolizing our research and aspiration for beauty and health. The new logo mark develops these sentiments into a more symbolic and approachable expression while inheriting these thoughts.
Moving forward, we plan to organize our brand system and design rules centered around the finalized new logo mark, and gradually roll it out to original brand items, product packaging, websites, and various materials.
In addition, by renewing the corporate brand to 'FINE GROUP' and utilizing the new logo, we will enhance the consistency of our brand operations both domestically and internationally.
Through products and services related to beauty and health, our company will continue to closely support each individual's daily life and contribute to the realization of a more beautiful and healthier society.
■ About FINE Corporation
More beautiful, healthier.
FINE Corporation is a company that has been researching, developing, manufacturing, and selling health foods and supplements since its establishment in 1974. We conduct not only sales but also manufacturing, research, and inspection in-house.
- Company Name: FINE Corporation
- Representative: Nobutsuna Sasaki
- Location: Shin-Osaka Trust Tower 20F, 3-5-36 Miyahara, Yodogawa-ku, Osaka, Osaka Prefecture
- Founded: April 1, 1974
- Business Description: Providing various products related to 'health', including 'health foods' such as foods with function claims, natural foods like soups and superfoods, sports-related foods like sports drinks and protein, 'supplements', 'medical/nursing care foods', and 'pharmaceuticals'.
- URL: https://corp.fine-kagaku.co.jp/
[Customer Inquiries Regarding Products]
FINE Corporation Customer Consultation Room
TEL: 0120-056-356 (Toll-free)
Reception Hours / 9:00 - 18:00 (Excluding Saturdays, Sundays, and public holidays)
The new logo mark is an evolved design that fuses the 'squirrel' motif, which has been familiar since the company's founding period, with the design elements embedded in the current logo. The symbol, born from the overlapping of successive logos, carries a story of passing the legacy inherited from the founding to the future. We will uphold this logo mark to symbolize our intention to head into the next era while cherishing the history of our brand.
The featured 'squirrel' motif represents our company's growth and challenge for the future, evoking images of quickly moving forward, leaping, and powerfully extending based on accumulated strength. It also features the unique friendliness of an animal motif combined with high distinctiveness. By combining it with the advanced current logotype, we have finished it with a design that gives a modern and futuristic brand image while maintaining a sense of trust.
■ Background of Development
In our previous logos, we have also expressed values unique to our company, such as forming an 'F' with a white line, evoking 'health x beauty' with soft curves, and 'health x research' with intellectual colors. Furthermore, the white line included the image of a plant bud or leaf, symbolizing our research and aspiration for beauty and health. The new logo mark develops these sentiments into a more symbolic and approachable expression while inheriting these thoughts.
Moving forward, we plan to organize our brand system and design rules centered around the finalized new logo mark, and gradually roll it out to original brand items, product packaging, websites, and various materials.
In addition, by renewing the corporate brand to 'FINE GROUP' and utilizing the new logo, we will enhance the consistency of our brand operations both domestically and internationally.
Through products and services related to beauty and health, our company will continue to closely support each individual's daily life and contribute to the realization of a more beautiful and healthier society.
■ About FINE Corporation
More beautiful, healthier.
FINE Corporation is a company that has been researching, developing, manufacturing, and selling health foods and supplements since its establishment in 1974. We conduct not only sales but also manufacturing, research, and inspection in-house.
- Company Name: FINE Corporation
- Representative: Nobutsuna Sasaki
- Location: Shin-Osaka Trust Tower 20F, 3-5-36 Miyahara, Yodogawa-ku, Osaka, Osaka Prefecture
- Founded: April 1, 1974
- Business Description: Providing various products related to 'health', including 'health foods' such as foods with function claims, natural foods like soups and superfoods, sports-related foods like sports drinks and protein, 'supplements', 'medical/nursing care foods', and 'pharmaceuticals'.
- URL: https://corp.fine-kagaku.co.jp/
[Customer Inquiries Regarding Products]
FINE Corporation Customer Consultation Room
TEL: 0120-056-356 (Toll-free)
Reception Hours / 9:00 - 18:00 (Excluding Saturdays, Sundays, and public holidays)