Mother's Day & Father's Day Gift Survey 2026: 62% Plan Gifts for Mother's Day, 46% for Father's Day. 'Consumable Items' Surpass Flowers as Most Popular Mother's Day Gift.
According to the 'Mother's Day & Father's Day Gift Survey 2026' conducted by En-Japan among users of its job site 'En-baito', 62% plan to give gifts for Mother's Day and 46% for Father's Day. 'Consumable items like gourmet food and alcohol' became the most popular Mother's Day gift, surpassing flowers, and 'words of gratitude' remained the top desired gift from children for the fourth consecutive year.
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- 📰 Published: April 22, 2026 at 21:19
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En-Japan Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director, Chairman & President: Michikatsu Ochi) conducted a survey on 'Mother's Day & Father's Day Gifts' targeting users of its job site 'En-baito' (https://hb.en-japan.com/), which specializes in dispatch-type part-time jobs. A total of 1,592 responses were received. The results are reported below.
Survey Results Overview
62% plan to give gifts for Mother's Day, and 46% for Father's Day.
The most popular Mother's Day gift surpassed 'flowers' to become 'consumable items like gourmet food and alcohol'.
What parents truly want is 'words of gratitude'. This ranked first as the most desired gift from children for the fourth consecutive year.
Survey Results Details
1: 62% plan to give gifts for Mother's Day, and 46% for Father's Day. (Figures 1-2)
When asked, 'Do you plan to give a gift for Mother's Day or Father's Day this year?', 62% responded 'yes' for Mother's Day and 46% for Father's Day.
The most common budget for gifts for both Mother's Day and Father's Day was 'less than 5,000 yen' (Mother's Day: 54%, Father's Day: 52%).
[Figure 1] Do you plan to give a gift for Mother's Day or Father's Day this year?
[Figure 2] For those who answered 'yes' to giving a gift for Mother's Day or Father's Day, please tell us your budget.
2: The most popular Mother's Day gift surpassed 'flowers' to become 'consumable items like gourmet food and alcohol'. (Figures 3-4)
When those who answered 'yes' to giving a gift were asked about the gifts they plan to give, 'consumable items like gourmet food, sweets, and alcohol' was the most popular for both Mother's Day and Father's Day (Mother's Day: 45%, Father's Day: 60%).
[Figure 3] For those who answered 'yes' to giving a gift for Mother's Day, please tell us what you plan (or want) to give for Mother's Day.
[Figure 4] For those who answered 'yes' to giving a gift for Father's Day, please tell us what you plan (or want) to give for Father's Day.
3: What parents truly want is 'words of gratitude'. This ranked first as the most desired gift from children for the fourth consecutive year. (Figure 5)
When respondents with children (599 people) were asked what gifts they would like for Mother's Day and Father's Day, the top answer for the fourth consecutive year was 'words of gratitude or a letter' (41%). (*)
* 'Mother's Day & Father's Day Gift Actuals Survey 2025' (https://corp.en-japan.com/newsrelease/2025/41431.html)
[Figure 5] For those who answered 'have children', what would make you happiest to receive? (Multiple answers allowed)
[Survey Outline]
■ Survey Method: Internet questionnaire
■ Survey Target: Users of 'En-baito' (https://hb.en-japan.com/)
■ Survey Period: February 26, 2026 - March 25, 2026
■ Valid Responses: 1,592 people
'En-baito', a part-time job information site focusing on 'dispatch-type part-time jobs' such as office work https://hb.en-japan.com/
A curation site introducing information on 'dispatch-type part-time jobs' primarily in office work. It features a large number of part-time job listings unique to dispatch companies, suitable for various work styles such as high hourly wages, single-day & daily pay, and short shifts. In addition to conventional job search, it enhances support for finding suitable jobs with AI-powered recommendations, recommended job information found by editorial staff, and 'interview guaranteed' or 'application welcome' notification functions from companies.
Press Release Download
d725-1191-2b1c318ef2af220c47654a8d06caacae.pdf
En-Japan Inc.
Public Relations Department
TEL: 03-3342-6590
E-mail: en-press@en-japan.com
Keywords:
Survey Results Overview
62% plan to give gifts for Mother's Day, and 46% for Father's Day.
The most popular Mother's Day gift surpassed 'flowers' to become 'consumable items like gourmet food and alcohol'.
What parents truly want is 'words of gratitude'. This ranked first as the most desired gift from children for the fourth consecutive year.
Survey Results Details
1: 62% plan to give gifts for Mother's Day, and 46% for Father's Day. (Figures 1-2)
When asked, 'Do you plan to give a gift for Mother's Day or Father's Day this year?', 62% responded 'yes' for Mother's Day and 46% for Father's Day.
The most common budget for gifts for both Mother's Day and Father's Day was 'less than 5,000 yen' (Mother's Day: 54%, Father's Day: 52%).
[Figure 1] Do you plan to give a gift for Mother's Day or Father's Day this year?
[Figure 2] For those who answered 'yes' to giving a gift for Mother's Day or Father's Day, please tell us your budget.
2: The most popular Mother's Day gift surpassed 'flowers' to become 'consumable items like gourmet food and alcohol'. (Figures 3-4)
When those who answered 'yes' to giving a gift were asked about the gifts they plan to give, 'consumable items like gourmet food, sweets, and alcohol' was the most popular for both Mother's Day and Father's Day (Mother's Day: 45%, Father's Day: 60%).
[Figure 3] For those who answered 'yes' to giving a gift for Mother's Day, please tell us what you plan (or want) to give for Mother's Day.
[Figure 4] For those who answered 'yes' to giving a gift for Father's Day, please tell us what you plan (or want) to give for Father's Day.
3: What parents truly want is 'words of gratitude'. This ranked first as the most desired gift from children for the fourth consecutive year. (Figure 5)
When respondents with children (599 people) were asked what gifts they would like for Mother's Day and Father's Day, the top answer for the fourth consecutive year was 'words of gratitude or a letter' (41%). (*)
* 'Mother's Day & Father's Day Gift Actuals Survey 2025' (https://corp.en-japan.com/newsrelease/2025/41431.html)
[Figure 5] For those who answered 'have children', what would make you happiest to receive? (Multiple answers allowed)
[Survey Outline]
■ Survey Method: Internet questionnaire
■ Survey Target: Users of 'En-baito' (https://hb.en-japan.com/)
■ Survey Period: February 26, 2026 - March 25, 2026
■ Valid Responses: 1,592 people
'En-baito', a part-time job information site focusing on 'dispatch-type part-time jobs' such as office work https://hb.en-japan.com/
A curation site introducing information on 'dispatch-type part-time jobs' primarily in office work. It features a large number of part-time job listings unique to dispatch companies, suitable for various work styles such as high hourly wages, single-day & daily pay, and short shifts. In addition to conventional job search, it enhances support for finding suitable jobs with AI-powered recommendations, recommended job information found by editorial staff, and 'interview guaranteed' or 'application welcome' notification functions from companies.
Press Release Download
d725-1191-2b1c318ef2af220c47654a8d06caacae.pdf
En-Japan Inc.
Public Relations Department
TEL: 03-3342-6590
E-mail: en-press@en-japan.com
Keywords: