FIELD2 is a sports open innovation program promoted by Shizuoka Prefecture and eiicon. It aims to create new sports businesses and revitalize the region by connecting sports teams/organizations in Shizuoka Prefecture with companies/startups nationwide through open innovation.

What was the purpose of the results briefing session?

The results briefing session was held to present the outcomes of the two selected projects within the FIELD2 program, showcasing the progress and achievements made in creating new sports businesses and contributing to regional revitalization.

Who are the main partners involved in this initiative?

The main partners are Shizuoka Prefecture, which entrusts the operation, and eiicon Co., Ltd., which operates the program and the open innovation platform AUBA. Sports teams/organizations within Shizuoka Prefecture and companies/startups nationwide are also key participants.

Where can I find more information about the presented projects?

A report detailing the event and the projects presented is available on the business revitalization media "TOMORUBA" at the following link: https://tomoruba.eiicon.net/articles/5597

What is the official name of the program?

The official program name is "FIELD²", where the number 2 is in superscript.

[Shizuoka Prefecture x eiicon <Event Report>] Results Briefing Report Published! "FIELD2 ~ SHIZUOKA SPORTS OPEN INNOVATION ~ 2025"

Published Mar 30, 2026 8:00 PM ・ Updated Jun 2, 2026 1:01 PM ・ 4 min read ・ Source: PR TIMES

A results briefing session was held for the sports open innovation program promoted by Shizuoka Prefecture and eiicon.

eiicon Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; President and CEO: Ayuko Nakamura), which operates "AUBA," Japan's largest open innovation platform, announces the holding of a results briefing session on March 17, 2026 (Tuesday) for the two selected projects in the program "FIELD2 - SHIZUOKA SPORTS OPEN-INNOVATION - 2025" (hereinafter referred to as FIELD2/this program) ※. This program aims to create new sports businesses and revitalize the region through open innovation, connecting sports teams/organizations in Shizuoka Prefecture with companies/startups nationwide. Today, we have published an article on the business revitalization media "TOMORUBA" reporting on the event. https://tomoruba.eiicon.net/articles/5597 eiicon has been entrusted by Shizuoka Prefecture for the "FY2025 Operation of Accelerator Program in Collaboration with Professional Sports Teams" (hereinafter referred to as "this business") for the second consecutive year. We will strongly support the entire operation, from the planning, design, and operation of this business and its core program "FIELD2" to PR strategy, contributing to Shizuoka Prefecture's goal of creating new sports businesses and achieving regional revitalization through open innovation. ※Official program name: "FIELD²" (the number 2 is superscripted) Shizuoka Prefecture x eiicon "FIELD2※ ~ SHIZUOKA SPORTS OPEN INNOVATION ~ 2025" Project Results Presentation (Held on March 17, 2026, at =ODEN (equal Oden: in Shizuoka City))

Shizuoka Prefecture x eiicon "FIELD2※ ~ SHIZUOKA SPORTS OPEN INNOVATION ~ 2025" Project Results Presentation □ TOMORUBA Article From Shizuoka, Sports Co-creation Enters the Next Phase -- "FIELD²" Reveals Expansion of Regional Issue Resolution and Business Development https://tomoruba.eiicon.net/articles/5597

□ Presented Projects "Athletes' Challenges Drive Corporate Health" - Creating New Health Management through Team Strength x Medical Professionals - Host Team: Toray Arrows Shizuoka (Volleyball SV League, Home Town: Mishima City)

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Source: PR TIMES
Category: News

[Shizuoka Prefecture x eiicon <Event Report>] Results Briefing Report Published! "FIELD2 ~ SHIZUOKA SPORTS OPEN INNOVATION ~ 2025"

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