Creal Hotels Launches New Brand "VAYS" with First Hotel

Creal Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Daizo Yokota, hereinafter "the Company") is pleased to announce that its group company, Creal Hotels Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Keita Kurachi, hereinafter "Creal Hotels"), will open its first hotel under the new brand "VAYS" as "VAYS Tokyo STATION EAST" on December 1, 2026 (Tue).

About "VAYS"

"VAYS" is a combination of three words: "Vacation" (unique and special experiences), "Innovation" (providing essential accommodation value), and "Ways" (continuously creating various unique paths and providing new value). The brand aims to be a one-of-a-kind presence for customers who pursue both design and convenience, offering high-quality, luxurious spaces that emphasize design and worldview, along with comfortable accommodation experiences utilizing technology (DX).

Features of "VAYS Tokyo STATION EAST"

1 Prime Location Ideal for Tourism and Business

Located just a 3-minute walk from Exit A2 of Hatchobori Station on the Tokyo Metro Hibiya Line and JR Keiyo Line, it is a very convenient location for sightseeing in popular areas for inbound tourists such as Ueno, Akihabara, and Roppongi.

2 High-End Apartment Specifications for Medium to Long-Term Stays

The hotel features a total of 16 rooms, each with a spacious area of 36m2, capable of accommodating up to 4 guests (with bunk bed rooms). The rooms are equipped with high-grade bathrooms, kitchens, and bathrooms, making it a high-end apartment hotel where guests can stay comfortably even for extended periods.

3 Sophisticated Space and Free Flow Lounge

The hotel boasts a sophisticated space with a high level of design. Additionally, the lounge available to guests will offer free-flow drinks and snacks, providing a more free, comfortable, and high-quality stay without stress, even for long-term consecutive stays.

Our group will continue to actively develop this hotel brand and respond to the diverse needs of customers in the recovering tourism market.

Facility Overview

Facility Name

VAYS Tokyo STATION EAST

Opening Date

December 1, 2026 (Tue)

Location

1-1-19, Yunyusen, Chuo-ku, Tokyo 104-0042

Access

3-minute walk from Exit A2 of Hatchobori Station on the Tokyo Metro Hibiya Line and JR Keiyo Line

Number of Rooms

16 rooms (36m2)

Website

https://hotels.creal.jp/brands/vays/vaystokyostationeast

Inquiries

https://hotels.creal.jp/contacts/new

"VAYS" Pipeline List (As of July 2026)

No

Project Name

Scheduled Opening Period

Number of Rooms

1

Ginza Hotel Project 1

April 2027

12

2

Hakone Sengokuhara Project

April 2027

11

3

Ginza Hotel Project 2

January 2027

18

4

Hakata Hotel Project

June 2027

28

5

Shinbashi Hotel Project

October 2027

36

6

Nishiazabu Hotel Project

August 2027

36

7

Sapporo Hotel Project

September 2027

27

8

Kyoto Hachijoguchi Hotel Project

September 2027

24

9

Kumamoto Hotel Project

April 2028

154

About Creal Co., Ltd.

Creal Co., Ltd., with the mission "Transforming Real Estate Investment, Transforming Society," offers three services to meet all investment needs.

1 Real Estate Fund Online Market "CREAL"

2 Real Estate Investment Management Service for Individuals "CREAL PB"

3 Asset Management Service for Institutional Investors and Ultra-High Net Worth Individuals "CREAL PRO"

"CREAL" is a real estate investment online market where you can invest in real estate from 10,000 yen over the internet. It provides investment opportunities in diverse real estate such as entire residences, nursery schools, hotels, offices, retail stores, and logistics facilities, which have been difficult for individuals to access, by utilizing crowdfunding technology.

*Related Article: What is Real Estate Crowdfunding? With a Comparison Table with Other Real Estate Investment Products

"CREAL PB" is a real estate investment management service for individuals, allowing investment from the 10 million yen range, aiming for medium to long-term asset formation with mid-risk, mid-return. It also supports individual investors who have learned about real estate investment through "CREAL" to step up for greater returns.

"CREAL PRO" is an asset management service for institutional investors and ultra-high net worth individuals, available from approximately 100 million yen. It also creates synergy with CREAL, such as selling and managing real estate worth hundreds of millions of yen in bulk to professionals.

Company Profile

Creal Co., Ltd.

URL: https://corp.creal.jp/

Headquarters: 8th Floor, Shinbashi 27MT Building, 2-12-11 Shinbashi, Minato-ku, Tokyo (Group General Reception)

Established: May 11, 2011

Representative: Daizo Yokota, President, CEO, and Executive Officer

Capital: 3,452,407,050 yen (As of the end of May 2026)

Business Activities: Real estate fund online market / Real estate investment management service for individuals / Real estate fund management service for institutional investors and ultra-high net worth individuals

Licenses, etc.: Real Estate Specific Joint Enterprise License No. 135, granted by the Financial Services Agency Commissioner and the Minister of Land, Infrastructure, Transport and Tourism / Financial Instruments Business (Type II Financial Instruments Business, Investment Advisory and Agency Business) Registration No. Kanto Local Finance Bureau (Kinsho) No. 2898 / Real Estate Transaction Business License No. Tokyo Governor (2) No. 100911

Listed Market: Tokyo Stock Exchange Growth Market (Securities Code: 2998)