Cluster Inc. is pleased to announce that 'Bakusō Club Portable LBE Edition,' a portable location-based XR experience co-created with Toyota Motor Corporation, has been selected as a finalist in the 'Best Location-Based Entertainment' category at the global 'AUGGIE AWARDS 2026,' held during the world's largest AR/VR conference, 'AWE (Augmented World Expo) USA 2026.' We extend our heartfelt gratitude to everyone who supported us through public voting.

This award has been held annually since 2010 and is now in its 17th year. It recognizes outstanding products in the global XR and spatial computing fields. In 2026, it recorded the highest number of nominations in its history. The winners will be announced at the awards ceremony during 'AWE USA 2026,' taking place on June 17, 2026 (local time) in Long Beach, California.

Bakusō Club Portable LBE Edition

Bakusō Club: Portable LBE Edition by Cluster & TOYOTA MOTOR CORPORATION

'Bakusō Club' is a metaverse game released in 2023 on the Cluster platform. It offers a creative experience that reimagines the relationship between people and cars, allowing players to design, customize, and drive their own virtual vehicles in a shared digital space.

In 2025, Cluster and Toyota Motor Corporation evolved this experience into a full-scale location-based XR system. The integration of three key components—'VR headsets,' 'commercial racing wheel controllers,' and a 'cockpit enclosure that rotates 360 degrees in real time'—synchronized perfectly with in-game vehicle movements, represents a pioneering effort with no known global equivalent.

The experience has been showcased at six motorsports events across Japan, including Suzuka Circuit (Super Formula Championship, approximately 69,200 attendees, around 1,000 participants over two days) and Fuji Speedway (approximately 800 participants), with over 1,800 people experiencing it in total. About 80% of participants are children, and the intuitive UX, which requires no instructions, has received high praise from a wide range of age groups.

Additionally, designed as a portable LBE system, it enables real-time shared virtual experiences between on-site participants and remote users on tablets or PCs. The project is also considering global deployment to various facilities worldwide, including theme parks, schools, and museums.

2026 Auggies Finalists

https://auggies.awexr.com/gallery/bwGlvylK?per_page=25&category=qMKlWGLe

About the AUGGIE AWARDS

The AUGGIE AWARDS is a global award presented within the world's largest AR/VR conference, 'AWE (Augmented World Expo).' Held annually since 2010, this year marks its 17th edition. The awards honor the most outstanding achievements in AR, VR, and MR fields. Winners are determined through expert jury evaluations and public voting. In 2026, the awards received the highest number of nominations in its history.

About Cluster Inc.

Cluster Inc. is a technology company with the vision of 'creating an OS for co-creation spaces that connects all people, objects, and technologies.' It develops and operates Japan's largest metaverse platform. Leveraging its proprietary large-scale simultaneous connection infrastructure, the company provides co-creation space solutions that blend real and virtual worlds. Adopted across diverse industries such as manufacturing, construction, education, international conferences, and entertainment, the platform supports multi-device access via smartphones, PCs, and VR. It enables real-time spaces with up to 100,000 simultaneous users and has a proven track record in major IP content and large-scale events. With high reliability and scalability, it continues to grow as a B2B platform that successfully balances commercial use and scalability.

The company also operates an internal research institute, advancing R&D in user behavior analysis, virtual AI agents, and AI-driven 3D content automation. It actively conducts joint research and pilot projects with external research institutions and universities, accelerating the evolution of metaverse technologies.

By fusing technology and creativity, Cluster continues to pioneer the future of virtual experiences—building next-generation social infrastructure.

https://corp.cluster.mu/

▼ Owned media for insights into Cluster Inc.'s corporate business frontlines

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FACT BOX

  • Source: PR TIMES
  • Category: Event