Cluster Inc. (Headquarters: Shinagawa-ku, Tokyo, CEO: Naoto Kato) and Meiji Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Bunjiro Yao) announced a collaboration to materialize "that house" from the "Takenoko no Sato" package as a "Digital Property with Permanent Ownership Rights." The "Forest Tower Takenoko no Sato," limited to 300 units, will be sold on a first-come, first-served basis from April 14, 2026, at noon JST on the official "Kinotake Fudosan" website. This initiative represents a new real estate model focused on "experience value," allowing purchasers to use their virtual residences as personal spaces for social interaction. Following the "Forest Hills Kinoko no Yama" single-family homes released in March 2026, this project introduces a "vertically extended tower residence" motif for "Takenoko no Sato," creating a virtual "single-family home vs. tower mansion" dynamic. The virtual residences offer three core values: realizing aspirations through "Takenoko no Sato"-shaped tower designs, diversifying ownership via NFT-backed certificates ensuring uniqueness and authenticity, and providing an elegant virtual tower mansion lifestyle where users can invite friends and engage in activities. Three types of residences are available, with interiors reflecting the brand's aesthetic. The virtual space is accessible until March 10, 2029. These are not physical properties and are exempt from real estate registration, building confirmation, and fixed asset taxes. A penthouse unit, limited to 20 units, is priced at 150,000 JPY (tax included), featuring a 3-floor layout, private elevator, customization functions, and invitation rights for up to 50 guests, along with amenities like an atrium salon, private pool, sauna, sunset deck, fireplace, and counter bar.
FACT BOX
- Source: PR TIMES
- Category: New Product/サービス発表, パートナーシップ/コラボレーション, デジタル資産/NFT, マーケティングキャンペーン
- Products / services: NFT