Cecile Launches "Easy On-Off Front Hook Bra" to Support the "Rakuraku Generation" Experiencing Age-Related Body Changes
Cecile has launched a new wire-free, full-cup bra with a front hook closure on March 27, designed for the "Rakuraku Generation" who experience age-related body concerns. This bra aims to resolve difficulties in putting on and taking off bras while effortlessly achieving a beautiful bust line.
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- 📰 Published: April 22, 2026 at 22:17
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Cecile Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Masakazu Murakami) began selling the "Easy On-Off Front Hook Bra (Wire-Free, Full Cup)" on March 27. As people age, they often experience physical concerns such as difficulty raising their shoulders. The Easy On-Off Front Hook Bra resolves these difficulties in putting on and taking off bras, while also effortlessly achieving a beautiful bust line.
■ A Bra for the "Rakuraku Generation" that Cares for Age-Related Changes
As we age, we experience physical and mental changes, such as difficulty reaching our backs or concerns about tightness and skin irritation. This time, in response to feedback like "I want to wear a bra, but it's become difficult to put on and take off," we embarked on developing a front-opening bra.
■ Cecile's Unique Commitment Addresses Two Concerns
Concern ①: Difficulty raising shoulders, making it hard to put on and take off a bra.
Simply fasten the front snap buttons to complete wearing. There's no need to move your shoulders, making it easy for anyone to put on and take off by themselves.
Concern ②: Front-opening bras often lack sufficient bust stability and shaping power.
By incorporating molded cups and built-in straps, it gently supports the bust while providing firm support to create a beautiful bust line. We eliminate the notion that "it's just a comfortable bra, so it can't be pretty," allowing you to achieve beauty effortlessly.
The entire bra uses soft lace, and the back area, which tends to be a concern, is naturally smoothed by a soft power net lining, helping to maintain good posture. In addition to ease of wear and a beautiful bust line, we also focused on gentle comfort, such as ensuring the snap buttons do not directly touch the skin, because it's an item worn every day.
Easy On-Off Front Hook Bra (Wire-Free, Full Cup)
Product Name: Easy On-Off Front Hook Bra (Wire-Free, Full Cup)
Product Number: BC-491
Price: 3,839 yen, 4,389 yen (tax included)
Sizes: M・L・LL・M-G・L-G・LL-G
Colors: Soft Lavender・Light Beige
■ Nylon・Polyurethane・Other
● No back hooks (front snap closure)
● Straps are not adjustable
● Cup lining is cotton blend material
● Made in China
【Non-removable pads】
【Front snap】
【Cup urethane approx. 5mm】
URL: https://www.cecile.co.jp/detail/BC-491/
Catalog: 2026 Cecilene April Spring/Summer Issue 30P
■ A Word from the Product Manager
At Cecile, we aim to create products that solve the concerns of adult women, so we hope this product will also help someone. We will continue to strive to help as many people as possible find comfortable bras, and we welcome your opinions and feedback.
【Company Overview】
Company Name: Cecile Co., Ltd.
Representative: Masakazu Murakami
Location: Shinjuku Front Tower 17F, 2-21-1 Kita-Shinjuku, Shinjuku-ku, Tokyo 169-0074
Established: December 1, 2020
Business Activities: General mail-order business
URL: https://corp.cecile.co.jp/
Cecile listens to customer feedback and continuously improves to provide "customer-centric products and services." We offer a wide range of daily necessities, including innerwear, to support a rich lifestyle.
■ Online Shop https://www.cecile.co.jp/
■ Instagram @cecile.shopping https://www.instagram.com/cecile.shopping/?hl=ja
＜Customer Inquiries＞
Cecile Call Center
Tel: 0120-70-8888 (Reception hours: 10:00 - 18:00)
■ A Bra for the "Rakuraku Generation" that Cares for Age-Related Changes
As we age, we experience physical and mental changes, such as difficulty reaching our backs or concerns about tightness and skin irritation. This time, in response to feedback like "I want to wear a bra, but it's become difficult to put on and take off," we embarked on developing a front-opening bra.
■ Cecile's Unique Commitment Addresses Two Concerns
Concern ①: Difficulty raising shoulders, making it hard to put on and take off a bra.
Simply fasten the front snap buttons to complete wearing. There's no need to move your shoulders, making it easy for anyone to put on and take off by themselves.
Concern ②: Front-opening bras often lack sufficient bust stability and shaping power.
By incorporating molded cups and built-in straps, it gently supports the bust while providing firm support to create a beautiful bust line. We eliminate the notion that "it's just a comfortable bra, so it can't be pretty," allowing you to achieve beauty effortlessly.
The entire bra uses soft lace, and the back area, which tends to be a concern, is naturally smoothed by a soft power net lining, helping to maintain good posture. In addition to ease of wear and a beautiful bust line, we also focused on gentle comfort, such as ensuring the snap buttons do not directly touch the skin, because it's an item worn every day.
Easy On-Off Front Hook Bra (Wire-Free, Full Cup)
Product Name: Easy On-Off Front Hook Bra (Wire-Free, Full Cup)
Product Number: BC-491
Price: 3,839 yen, 4,389 yen (tax included)
Sizes: M・L・LL・M-G・L-G・LL-G
Colors: Soft Lavender・Light Beige
■ Nylon・Polyurethane・Other
● No back hooks (front snap closure)
● Straps are not adjustable
● Cup lining is cotton blend material
● Made in China
【Non-removable pads】
【Front snap】
【Cup urethane approx. 5mm】
URL: https://www.cecile.co.jp/detail/BC-491/
Catalog: 2026 Cecilene April Spring/Summer Issue 30P
■ A Word from the Product Manager
At Cecile, we aim to create products that solve the concerns of adult women, so we hope this product will also help someone. We will continue to strive to help as many people as possible find comfortable bras, and we welcome your opinions and feedback.
【Company Overview】
Company Name: Cecile Co., Ltd.
Representative: Masakazu Murakami
Location: Shinjuku Front Tower 17F, 2-21-1 Kita-Shinjuku, Shinjuku-ku, Tokyo 169-0074
Established: December 1, 2020
Business Activities: General mail-order business
URL: https://corp.cecile.co.jp/
Cecile listens to customer feedback and continuously improves to provide "customer-centric products and services." We offer a wide range of daily necessities, including innerwear, to support a rich lifestyle.
■ Online Shop https://www.cecile.co.jp/
■ Instagram @cecile.shopping https://www.instagram.com/cecile.shopping/?hl=ja
＜Customer Inquiries＞
Cecile Call Center
Tel: 0120-70-8888 (Reception hours: 10:00 - 18:00)