Cake.jp Launches 'Cake-Like Baked Goods' – New Tokyo Souvenir Brand 'TOKYO CAKE'

Cake.jp Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; CEO: Yuki Takahashi), operator of the cake and sweets e-commerce site 'Cake.jp,' will begin selling its new brand 'TOKYO CAKE' sequentially from Wednesday, June 17, 2026, at Newoman Shinjuku 2F Ekina-ka.

A new Tokyo souvenir brand has been born—crafted to share with someone special.

Amid rising inbound tourism and the expanding Tokyo souvenir market, Cake.jp has been developing 'new confectionery souvenirs that capture the essence of Tokyo.' The result is 'TOKYO CAKE'—an innovative sweets brand that transforms beloved classics like the Tokyo-originated shortcake into 'portable, room-temperature baked goods.' By condensing the flavor and visual appeal of real cakes into cookies, TOKYO CAKE delivers a product that compromises neither on appearance nor taste.

Concept

That dreamy cake you enjoyed on a special occasion—TOKYO CAKE captures that excitement in a small baked treat you can enjoy anytime, anywhere.

Features of TOKYO CAKE

1. Baked Goods That Look and Taste Like Real Cake Expert artisans meticulously recreate the flavor and atmosphere of actual cakes in baked form. Savor the 'just-like-cake' taste that unfolds in your mouth. 2. The Joy of Choosing Like at a Cake Shop The store displays a rich lineup reminiscent of a patisserie's display case, including shortcake, Mont Blanc, and chocolate cake. The delightful indecision of choosing your favorite is part of the TOKYO CAKE experience. 3. Gift-Ready Packaging The packaging features cake-inspired designs across its surface, creating a luxurious impression as if you're holding an actual cake. Perfect for gifts, it delivers a small moment of happiness when opened—ideal for sharing cherished travel memories with loved ones.

Product Lineup

Product Name: TOKYO CAKE Short

Contents: 3 pieces

Price: ¥1,188 (tax included)

A fragrant galette base coated with creamy white chocolate, topped with luxurious dried strawberries soaked in chocolate—a sweet and tangy, vibrant treat.

Product Name: TOKYO CAKE Mont Blanc

Contents: 3 pieces

Price: ¥1,188 (tax included)

A fragrant galette base coated with chestnut-flavored chocolate. The rich, aromatic flavor and deep richness of premium marron glacé spread throughout your mouth.

Product Name: TOKYO CAKE Chocolate

Contents: 3 pieces

Price: ¥1,188 (tax included)

A cocoa-scented galette base coated with sweet chocolate. The sweet-tart dried strawberries infused with white chocolate create a rich, harmonious flavor that perfectly complements the intense chocolate.

Store Sales Location

[Newoman Shinjuku 2F Ekina-ka]

TOKYO CAKE Sales Period: June 17 (Wed) – July 7 (Tue)

Address: Newoman Shinjuku 2F Ekina-ka, 5-24-55 Sendagaya, Shibuya-ku, Tokyo 151-0051

Business Hours: Mon–Sat / 8:00–21:00, Sun & Holidays / 8:00–20:30

Why Cake.jp Is Expanding into Physical Retail

To date, Cake.jp has delivered appealing sweets nationwide primarily through online channels.

Going forward, the company will further strengthen the creation of proprietary brands and co-developed brands with manufacturers and regional enterprises, leveraging insights gained from e-commerce.

Given the strong consumer desire to 'see and choose sweets in person' and 'purchase on the spot,' physical stores and events are crucial for reaching more customers. Cake.jp will accelerate brand growth by nurturing brands through e-commerce feedback and expanding into physical stores, events, and wholesale distribution.

In the future, Cake.jp will expand not only domestically but also internationally, promoting Japan-originated confectionery brands globally. By combining e-commerce and physical retail, Cake.jp aims to create and grow new sweets brands, contributing to the advancement of Japanese sweets culture.

About the Cake & Sweets E-commerce Site 'Cake.jp'

Since January 2017, Cake.jp has operated as a specialized e-commerce site for cakes and sweets. Guided by the mission 'to warm hearts with sweets,' it delivers confections that people genuinely want to eat or give to others. Currently, it serves over 2 million members, with more than 1,700 partner stores and a lineup of over 8,000 products. The company also develops new products using technology and provides branding support to partner stores to deliver value beyond a mere platform.

https://cake.jp/

About Cake.jp Co., Ltd.

Company Name: Cake.jp Co., Ltd.

Representative: CEO Yuki Takahashi

Headquarters: 6-24-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 1503, Mitsui Building

Established: April 23, 2009

URL: https://corp.cake.jp/

Product Inquiries

Cake.jp Customer Support

Email: support@cake.jp

*Available 24 hours. Responses will be sent sequentially after content verification.