Is Father's Day 15% Less Celebrated Than Mother's Day? Cake.jp Releases Survey Results

Cake.jp, Inc. (Headquarters: Shinjuku, Tokyo; CEO: Yuki Takahashi), which operates the specialized cake and sweets online store 'Cake.jp,' has conducted a survey regarding Father's Day in preparation for 2026. The survey revealed that compared to Mother's Day, Father's Day tends to be celebrated less frequently, with reasons such as 'I don't know what to give,' 'I tend to forget,' and 'there is no custom of celebrating it in the family.' In addition to clarifying the background of why Father's Day is less celebrated than Mother's Day, Cake.jp is proposing new sweets gifts to make Father's Day more casual and enjoyable. Cake.jp is a specialized online site that partners with over 1,700 confectionery stores nationwide and handles over 8,000 types of sweets, providing products that brighten up various celebration scenes such as birthdays and anniversaries. ■ Survey Overview Theme: Survey on the actual state of Father's Day Target: Men and women nationwide Period: May 2026 Method: Internet survey ■ 57.4% celebrate Father's Day annually. The gap with Mother's Day is clear. When asked, 'Do you celebrate Father's Day every year?', 57.4% answered 'Yes,' 16.3% answered 'Sometimes,' and 26.2% answered 'No.' On the other hand, when asked about Mother's Day, 72.3% answered 'Yes,' which is about 15 points higher than Father's Day. This result shows that Father's Day tends to have a lower priority for celebration within the family compared to Mother's Day. ■ The most common reason for not celebrating Father's Day is 'routine.' When asked why they do not celebrate, the most common answer was 'It becomes the same thing every year and feels routine.' This was followed by 'I don't know his preferences' and 'I am concerned about his health, making it difficult to give food or drinks.' While Father's Day is recognized as an opportunity to express gratitude, 'not knowing what to give' is considered one of the reasons it is less celebrated. ■ Fathers are surprisingly diverse. Trends by type. When asked about the characteristics of their fathers, fathers-in-law, or spouses, it was found that many have traits such as 'likes to drink alcohol,' 'actually likes sweets,' and 'is concerned about health.' Even if we call it a 'Father's Day gift,' the preferences and lifestyles of fathers vary. Cake.jp proposes sweets gifts that are easy to give, tailored to these diverse father profiles. ■ 5 proposals from Cake.jp to enjoy Father's Day more casually Father's Day can be a special time even without formal gifts, through sweets shared with the family or a gift with a short message of gratitude. Based on the survey results, Cake.jp proposes recommended sweets for Father's Day in five categories. [For fathers who like to drink alcohol] Addictive Savory Salt & Cheese Cookies - Price: 2,600 JPY (tax included) - Features: A high-repeat cookie gift set that pairs well with beer, highballs, and wine. [For health-conscious fathers] Low-sugar Sweets: Vegan Raw Cake (5 types, 5 pieces) - Price: 2,270 JPY (tax included) - Features: No eggs, butter, dairy, wheat, or white sugar. A smooth cake made with cashew nut milk. [For fathers who like sweets] 'Sincere' Michelin 1-Star Restaurant's Exquisite Basque Cheesecake (Limited to 5 per day) - Price: 5,000 JPY (tax included) - Features: An exquisite Basque cheesecake from the 1-star restaurant 'Sincere,' perfected through numerous adjustments. [For fathers who like Japanese sweets] Flower Letter: Margaret and Lilac Ohagi (7 types, 7 pieces) - Price: 6,740 JPY (tax included) - Features: A box set featuring flower-shaped ohagi and seasonal flavors like cherry, raspberry, and mango. [For fathers who love their children and grandchildren] Father's Day Message Cake (Chocolate, Size 4) - Price: 5,460 JPY (tax included) - Features: A popular chocolate cake decorated with colorful fruits to make dad smile. Many people feel that the way to celebrate Father's Day is not as established as Mother's Day. However, Father's Day is not just about expensive presents, but an opportunity to express gratitude that is often hard to convey daily. Cake.jp supports the creation of a culture where Father's Day can be spent more casually and enjoyably through cakes that families can share and sweets gifts tailored to fathers' preferences.