Cumulative Total of 3.5 Million Copies! Collaboration Cookie Tin of the Best-Selling Baby Picture Book 'Shimashima Guruguru' Goes on Sale April 23!
Cake.jp releases an original cookie tin collaborating with the hit baby picture book 'Shimashima Guruguru'. It is allergy-friendly (no wheat/egg/dairy) and includes an educational play sheet.
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- 📰 Published: April 23, 2026 at 22:00
- 🔍 Collected: April 23, 2026 at 13:31
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Cake.jp, Inc. (Headquarters: Shinjuku-ku, Tokyo, CEO: Yuki Takahashi), which operates the online store specializing in cakes and sweets 'Cake.jp', will start selling original cookie tins in collaboration with 'Shimashima Guruguru' (Author/Illustrator: Akio Kashiwara / Publisher: Gakken), a hugely popular best-selling picture book for 0-year-old babies with over 3.5 million copies sold in the series, from Thursday, April 23, 2026.
The 'Shimashima Guruguru' first picture book from 0 years old is a bestseller that has made over 1 million babies smile. A collaboration with Cake.jp has been realized, releasing an original cookie tin.
Inside, it is packed with cookies reproducing the high-contrast 'stripes (shimashima)' and 'swirls (guruguru)' of black, white, and red that babies appearing in the picture book look at. It is finished as a heart-fluttering sweets gift that delights both readers and fans.
Also, the cookie tin comes with a 'hole-punch sheet'.
By fitting in cookies of the same shape, you can enjoy playing with your child, and even after eating the cookies, you can use it as is as an educational toy.
These are 'wheat, egg, and dairy' free cookies that even children can eat safely.
Without using preservatives, artificial flavors, or colorings, we aimed for a product that stays close to small children.
(* As allergenic materials, soy and almonds are included.)
Additionally, instead of white sugar, sweetness is added with beet sugar, and rice flour is used.
The texture of the cookies is made to be not too hard so that even children can eat them, resulting in a crispy and crumbly texture.
Our company will continue to expand our product lineup while grasping the diversifying needs of customers. Through the sweets we deliver, we will provide our customers with more happy times, not only for celebrating birthdays and anniversaries but also in various everyday scenes.
Product Overview
'Shimashima Guruguru' Cookie Tin with Hole-Punch Sheet
Price: 3,564 yen (tax included) *Shipping not included
Product Page: https://cake.jp/item/3436340/
[Picture Book Set] 'Shimashima Guruguru' Cookie Tin with Hole-Punch Sheet
Price: 4,664 yen (tax included) *Shipping not included
Product Page: https://cake.jp/item/3436339/
Product Contents / Total: 38 pieces
- Guruguru (Swirl) Cookie (Beet)... 4 pieces
- Doggy Cookie (Cocoa)... 4 pieces
- Cat Cookie (Pumpkin)... 4 pieces
- Frog Cookie (Spinach)... 4 pieces
- Hamster Cookie (Purple Sweet Potato)... 4 pieces
- Flower Cookie (Plain)... 8 pieces
- Round Cookie (Kinako/Roasted Soybean Flour)... 6 pieces
- Round Cookie (Cocoa)... 2 pieces
- Round Cookie (Purple Sweet Potato)... 2 pieces
* Vegetable powder is used for 'Beet', 'Spinach', 'Pumpkin', and 'Purple Sweet Potato', but it is flavored to be easily eaten even by children who dislike vegetables.
About Shimashima Guruguru
Breaking 3.5 million copies in the series, the first picture book from 0 years old 'Shimashima Guruguru'. It is a bestselling picture book that has made over 1 million babies smile. It is said that even babies under 6 months old whose eyesight is not yet developed pay attention to these. In creating 'Shimashima Guruguru', illustrations were actually shown to babies repeatedly, resulting in a color and design picture book to which babies clearly react.
Official HP: https://gakken-ep.jp/extra/shimashimaguruguru/
(C) Akio Kashiwara / Gakken
Picture Book Cookie Tin Product Page: https://cake.jp/lp/category/sweets/grilled-sweets/cookie/can-cookie/picturebook-can-cookie/
What is the cake and sweets specialty online store 'Cake.jp'?
Operating the cake and sweets specialty online store 'Cake.jp' since January 2017. Under the mission of 'raising the temperature of the heart with sweets', we deliver sweets that we ourselves genuinely want to eat and want to give to someone. Currently, we have 2 million members, over 1,700 participating stores, and a lineup of 8,000 types. To provide value beyond just a platform, we also utilize technology to develop new products and provide branding support to participating stores.
https://cake.jp/
About Cake.jp, Inc.
Company Name: Cake.jp, Inc.
Representative: Representative Director Yuki Takahashi
Headquarters: 1503 Shinjuku Mitsui Building, 6-24-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Established Date: April 23, 2009
The 'Shimashima Guruguru' first picture book from 0 years old is a bestseller that has made over 1 million babies smile. A collaboration with Cake.jp has been realized, releasing an original cookie tin.
Inside, it is packed with cookies reproducing the high-contrast 'stripes (shimashima)' and 'swirls (guruguru)' of black, white, and red that babies appearing in the picture book look at. It is finished as a heart-fluttering sweets gift that delights both readers and fans.
Also, the cookie tin comes with a 'hole-punch sheet'.
By fitting in cookies of the same shape, you can enjoy playing with your child, and even after eating the cookies, you can use it as is as an educational toy.
These are 'wheat, egg, and dairy' free cookies that even children can eat safely.
Without using preservatives, artificial flavors, or colorings, we aimed for a product that stays close to small children.
(* As allergenic materials, soy and almonds are included.)
Additionally, instead of white sugar, sweetness is added with beet sugar, and rice flour is used.
The texture of the cookies is made to be not too hard so that even children can eat them, resulting in a crispy and crumbly texture.
Our company will continue to expand our product lineup while grasping the diversifying needs of customers. Through the sweets we deliver, we will provide our customers with more happy times, not only for celebrating birthdays and anniversaries but also in various everyday scenes.
Product Overview
'Shimashima Guruguru' Cookie Tin with Hole-Punch Sheet
Price: 3,564 yen (tax included) *Shipping not included
Product Page: https://cake.jp/item/3436340/
[Picture Book Set] 'Shimashima Guruguru' Cookie Tin with Hole-Punch Sheet
Price: 4,664 yen (tax included) *Shipping not included
Product Page: https://cake.jp/item/3436339/
Product Contents / Total: 38 pieces
- Guruguru (Swirl) Cookie (Beet)... 4 pieces
- Doggy Cookie (Cocoa)... 4 pieces
- Cat Cookie (Pumpkin)... 4 pieces
- Frog Cookie (Spinach)... 4 pieces
- Hamster Cookie (Purple Sweet Potato)... 4 pieces
- Flower Cookie (Plain)... 8 pieces
- Round Cookie (Kinako/Roasted Soybean Flour)... 6 pieces
- Round Cookie (Cocoa)... 2 pieces
- Round Cookie (Purple Sweet Potato)... 2 pieces
* Vegetable powder is used for 'Beet', 'Spinach', 'Pumpkin', and 'Purple Sweet Potato', but it is flavored to be easily eaten even by children who dislike vegetables.
About Shimashima Guruguru
Breaking 3.5 million copies in the series, the first picture book from 0 years old 'Shimashima Guruguru'. It is a bestselling picture book that has made over 1 million babies smile. It is said that even babies under 6 months old whose eyesight is not yet developed pay attention to these. In creating 'Shimashima Guruguru', illustrations were actually shown to babies repeatedly, resulting in a color and design picture book to which babies clearly react.
Official HP: https://gakken-ep.jp/extra/shimashimaguruguru/
(C) Akio Kashiwara / Gakken
Picture Book Cookie Tin Product Page: https://cake.jp/lp/category/sweets/grilled-sweets/cookie/can-cookie/picturebook-can-cookie/
What is the cake and sweets specialty online store 'Cake.jp'?
Operating the cake and sweets specialty online store 'Cake.jp' since January 2017. Under the mission of 'raising the temperature of the heart with sweets', we deliver sweets that we ourselves genuinely want to eat and want to give to someone. Currently, we have 2 million members, over 1,700 participating stores, and a lineup of 8,000 types. To provide value beyond just a platform, we also utilize technology to develop new products and provide branding support to participating stores.
https://cake.jp/
About Cake.jp, Inc.
Company Name: Cake.jp, Inc.
Representative: Representative Director Yuki Takahashi
Headquarters: 1503 Shinjuku Mitsui Building, 6-24-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Established Date: April 23, 2009