BitStar Launches Branding Advertising Solution "Creator Showcase Solution"

BitStar Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Taku Watanabe; hereinafter referred to as BitStar), which operates various businesses centered on an influencer marketing platform, announced today that it has launched "Creator Showcase Solution," a branding advertising solution that delivers creative content produced by influencers with high expressive power on social media as social media advertisements.

This solution combines video production optimized for social media utilizing BitStar's creator network with targeting for distribution beyond followers, thereby achieving both expanded brand awareness and maximized effectiveness within the social media context. Influencers with excellent creative production skills are carefully selected and cast from BitStar's network to produce videos optimized for social media. By distributing these videos not only on the creators' individual accounts but also as social media advertisements to optimal targets, it achieves both broad reach beyond followers and branding effects.

Background of Service Provision

In recent years, companies' marketing activities have seen a rapid shift in touchpoints with consumers towards social media and video distribution services. Even in advertising measures aimed at acquiring brand awareness and changing attitudes, effectively delivering "creative content that is accepted by consumers" on social media to a wide audience has become a crucial theme.

However, there are two major challenges in companies' utilization of social media.

1 The challenge of balancing brand expression and social media context in influencer collaborations

Influencer collaborations, which BitStar has primarily supported, are utilized as measures to create brand touchpoints that are naturally accepted by consumers by leveraging the creators' communication power and content production capabilities. On the other hand, since collaboration posts are published from the creator's own social media account, the tone and manner familiar to followers and the context of everyday consumed content are important. Therefore, it can be difficult to balance expressions that strongly convey the brand's intended worldview and message, or new creative techniques, with natural acceptance on social media. Against this backdrop, there has been a demand for advertising creative that allows for high freedom in expressing the brand's worldview while leveraging the creators' expressive power.

2 Effectiveness challenges in distributing existing advertising creative on social media

When existing advertising creative, such as TV commercials, is distributed as is on social media, issues arise with its compatibility with the context of content consumed daily on social media and the viewing environment, leading to a tendency for metrics like complete view rate and click-through rate to stagnate.

"Creator Showcase Solution" was developed to simultaneously solve these two challenges by combining BitStar's influencer database of over 3 million cumulative records with the distribution design expertise accumulated through social media advertising operations. By utilizing SNS-native creative produced by creators as "advertising creative" and delivering it to the optimal target audience for ad distribution, it realizes a brand experience that is naturally accepted by consumers with broad reach.

Solution Use Case: Skincare Brand "rumii"

"Creator Showcase Solution" was utilized in the branding strategy for the skincare brand "rumii."

Creator-Produced Videos Here:

hazuki | 하즈키

Yukihiro Matsuda

丈唯 /Joi

In this initiative, three creators were engaged from BitStar's creator network with the aim of creating brand touchpoints through Instagram ad distribution. Video creative was produced and distributed, leveraging each creator's unique expressive characteristics to naturally convey the brand's worldview and product usage scenarios on social media.

The creative was developed across multiple expressive dimensions, including a mini-vlog style composition with a sense of everyday life, stylish visual expression emphasizing brand image, and impressive visual composition utilizing retro color tones and props. Instead of unilaterally promoting product features, the creative was designed with an awareness of expressions that would be naturally accepted by consumers on social media.

This is an example of the solution's application, which supports everything from creator selection, video production, and social media ad distribution to post-distribution analysis, combining creative content and distribution design tailored to the brand's objectives.

About "rumii"

"rumii" is a brand that uncompromisingly offers the enjoyment of "more freedom, more indulgence" in daily skincare, with the concept of "Whitening*1*2 × UV*3 × Design." While luxuriously formulated with popular ingredients, it boasts overwhelming cost performance with all products priced between 1,000 and 2,000 yen, while also pursuing functionality, price, and appealing design.

*1 Suppresses melanin production, preventing spots and freckles *2 Whitening is an efficacy of quasi-drugs only *3 Target: Medicated Wrinkle UV Emulsion

Inquiries: rumii-info@bitstar.tokyo Official Website: https://rumii-official.vercel.app/

Three Features of "Creator Showcase Solution"

1. Casting power based on a database of over 3 million cumulative records, creating SNS-native and "eye-catching" creative

Leveraging BitStar's "BitStar Database," an influencer database with over 3 million cumulative records, we select influencers with excellent video production skills and visual expression capabilities according to the brand's worldview and communication objectives. Casting is realized to be most effective for the brand's objectives through multifaceted evaluation that includes content quality, engagement trends, and audience characteristics, not just follower count.

2. Distribution targeting design that reaches beyond followers

By distributing videos created by influencers as social media advertisements, we expand reach to a wide range of users beyond the creator's individual follower base. Based on the operational expertise accumulated through businesses such as the matching platform "BitStar Match," we design distribution tailored to the brand's target audience, creating optimal touchpoints for branding objectives.

3. Integrated in-house system from creative production to ad distribution

Influencer assignment, video production, ad distribution design, and operation are consistently carried out in-house through the collaboration of BitStar Agent (Creator Agency), BitStar Production, BitStar Studio, and the advertising operations department. The system, which allows for consistent progress in production and video creative distribution design philosophy, provides integrated SNS-context-adapted creative and distribution design that maximizes its effectiveness.

Inquiries Regarding Services

Inquiries here

BitStar Inc. Marketing Solutions Division Solution Development Department

Future Outlook

BitStar will continue to strengthen the development and proposal of creator-led advertising distribution solutions like this one, in addition to influencer marketing, social media marketing, and content production.

With the theme of "Moving hearts with creators' power, delivering communication more broadly," we will provide integrated marketing support combining SNS/creator measures and ad distribution according to the objectives and targets of companies and brands, and support the creation of new touchpoints between consumers and brands.

About BitStar Inc.

BitStar Inc. (BitStar) aims to create industries and cultures that will be remembered in 100 years, with the mission "To move emotions. To move the world." The company operates various businesses centered on an influencer marketing platform, including agencies, productions, content studios, and P2C businesses. The influencer database "BitStar Database" exceeds 3 million cumulative accounts and is used by approximately 5,000 corporate representatives. The matching platform "BitStar Match," which utilizes proprietary big data and AI, streamlines the cumbersome process of selecting influencers. The company has raised over 4 billion yen in cumulative funding and is accelerating its global expansion with bases in Indonesia in addition to Japan. BitStar maximizes the potential of long-tail creators through data and technology, creating new industries and cultures in the social media era.

Location: Shibuya East Building 10F, 2-22-3 Shibuya, Shibuya-ku, Tokyo Representative: Taku Watanabe, President and CEO Established: July 2014 Corporate Website: https://bitstar.tokyo/corp

- Influencer Marketing Platform "BitStar Match" - Social Media Marketing "BitStar Agent" - AI Automatic Website Creation Tool "BitStar AI Page" - Creator Production "BitStar Production" - Female-Focused Creator Label "OOO Entertainment" - Social Content Studio "BitStar Studio" - Brand Produce "BitStar P2C"